diff --git a/.changelog/2346.txt b/.changelog/2346.txt
new file mode 100644
index 0000000000..fb062ee0fb
--- /dev/null
+++ b/.changelog/2346.txt
@@ -0,0 +1,3 @@
+```release-note:feature
+Set locality on services registered with connect-inject.
+```
diff --git a/control-plane/connect-inject/controllers/endpoints/endpoints_controller.go b/control-plane/connect-inject/controllers/endpoints/endpoints_controller.go
index eeaeeab485..740cf276dd 100644
--- a/control-plane/connect-inject/controllers/endpoints/endpoints_controller.go
+++ b/control-plane/connect-inject/controllers/endpoints/endpoints_controller.go
@@ -318,6 +318,20 @@ func (r *Controller) registerServicesAndHealthCheck(apiClient *api.Client, pod c
 	return nil
 }
 
+func parseLocality(node corev1.Node) *api.Locality {
+	region := node.Labels[corev1.LabelTopologyRegion]
+	zone := node.Labels[corev1.LabelTopologyZone]
+
+	if region == "" {
+		return nil
+	}
+
+	return &api.Locality{
+		Region: region,
+		Zone:   zone,
+	}
+}
+
 // registerGateway creates Consul registrations for the Connect Gateways and registers them with Consul.
 // It also upserts a Kubernetes health check for the service based on whether the endpoint address is ready.
 func (r *Controller) registerGateway(apiClient *api.Client, pod corev1.Pod, serviceEndpoints corev1.Endpoints, healthStatus string, endpointAddressMap map[string]bool) error {
@@ -405,6 +419,11 @@ func (r *Controller) createServiceRegistrations(pod corev1.Pod, serviceEndpoints
 		}
 	}
 
+	var node corev1.Node
+	// Ignore errors because we don't want failures to block running services.
+	r.Client.Get(context.Background(), types.NamespacedName{Name: pod.Spec.NodeName, Namespace: pod.Namespace}, &node)
+	locality := parseLocality(node)
+
 	// We only want that annotation to be present when explicitly overriding the consul svc name
 	// Otherwise, the Consul service name should equal the Kubernetes Service name.
 	// The service name in Consul defaults to the Endpoints object name, and is overridden by the pod
@@ -440,6 +459,7 @@ func (r *Controller) createServiceRegistrations(pod corev1.Pod, serviceEndpoints
 		Meta:      meta,
 		Namespace: consulNS,
 		Tags:      tags,
+		Locality:  locality,
 	}
 	serviceRegistration := &api.CatalogRegistration{
 		Node:    common.ConsulNodeNameFromK8sNode(pod.Spec.NodeName),
diff --git a/control-plane/connect-inject/controllers/endpoints/endpoints_controller_test.go b/control-plane/connect-inject/controllers/endpoints/endpoints_controller_test.go
index acf62b2b0e..ea1ce686d6 100644
--- a/control-plane/connect-inject/controllers/endpoints/endpoints_controller_test.go
+++ b/control-plane/connect-inject/controllers/endpoints/endpoints_controller_test.go
@@ -1938,6 +1938,17 @@ func TestReconcileCreateEndpoint(t *testing.T) {
 				pod1.Annotations[constants.AnnotationUpstreams] = "upstream1:1234"
 				pod1.Annotations[constants.AnnotationEnableMetrics] = "true"
 				pod1.Annotations[constants.AnnotationPrometheusScrapePort] = "12345"
+				pod1.Spec.NodeName = "my-node"
+				node := &corev1.Node{
+					ObjectMeta: metav1.ObjectMeta{
+						Name:      "my-node",
+						Namespace: "default",
+						Labels: map[string]string{
+							corev1.LabelTopologyRegion: "us-west-1",
+							corev1.LabelTopologyZone:   "us-west-1a",
+						},
+					},
+				}
 				endpoint := &corev1.Endpoints{
 					ObjectMeta: metav1.ObjectMeta{
 						Name:      "service-created",
@@ -1958,7 +1969,7 @@ func TestReconcileCreateEndpoint(t *testing.T) {
 						},
 					},
 				}
-				return []runtime.Object{pod1, endpoint}
+				return []runtime.Object{pod1, node, endpoint}
 			},
 			expectedConsulSvcInstances: []*api.CatalogService{
 				{
@@ -1978,6 +1989,10 @@ func TestReconcileCreateEndpoint(t *testing.T) {
 					},
 					ServiceTags:  []string{"abc,123", "pod1"},
 					ServiceProxy: &api.AgentServiceConnectProxyConfig{},
+					ServiceLocality: &api.Locality{
+						Region: "us-west-1",
+						Zone:   "us-west-1a",
+					},
 				},
 			},
 			expectedProxySvcInstances: []*api.CatalogService{
@@ -2190,6 +2205,7 @@ func TestReconcileCreateEndpoint(t *testing.T) {
 				require.Equal(t, tt.expectedConsulSvcInstances[i].ServicePort, instance.ServicePort)
 				require.Equal(t, tt.expectedConsulSvcInstances[i].ServiceMeta, instance.ServiceMeta)
 				require.Equal(t, tt.expectedConsulSvcInstances[i].ServiceTags, instance.ServiceTags)
+				require.Equal(t, tt.expectedConsulSvcInstances[i].ServiceLocality, instance.ServiceLocality)
 				require.Equal(t, tt.expectedConsulSvcInstances[i].ServiceTaggedAddresses, instance.ServiceTaggedAddresses)
 				require.Equal(t, tt.expectedConsulSvcInstances[i].ServiceProxy, instance.ServiceProxy)
 				if tt.nodeMeta != nil {
@@ -2236,6 +2252,36 @@ func TestReconcileCreateEndpoint(t *testing.T) {
 	}
 }
 
+func TestParseLocality(t *testing.T) {
+	t.Run("no labels", func(t *testing.T) {
+		n := corev1.Node{}
+		require.Nil(t, parseLocality(n))
+	})
+
+	t.Run("zone only", func(t *testing.T) {
+		n := corev1.Node{
+			ObjectMeta: metav1.ObjectMeta{
+				Labels: map[string]string{
+					corev1.LabelTopologyZone: "us-west-1a",
+				},
+			},
+		}
+		require.Nil(t, parseLocality(n))
+	})
+
+	t.Run("everything", func(t *testing.T) {
+		n := corev1.Node{
+			ObjectMeta: metav1.ObjectMeta{
+				Labels: map[string]string{
+					corev1.LabelTopologyRegion: "us-west-1",
+					corev1.LabelTopologyZone:   "us-west-1a",
+				},
+			},
+		}
+		require.Equal(t, &api.Locality{Region: "us-west-1", Zone: "us-west-1a"}, parseLocality(n))
+	})
+}
+
 // Tests updating an Endpoints object.
 //   - Tests updates via the register codepath:
 //   - When an address in an Endpoint is updated, that the corresponding service instance in Consul is updated.