diff --git a/lib/show_for/content.rb b/lib/show_for/content.rb
index 2668c3f..1c5e28a 100644
--- a/lib/show_for/content.rb
+++ b/lib/show_for/content.rb
@@ -27,7 +27,11 @@ def content(value, options={}, apply_options=true, &block)
         when NilClass, Numeric
           value.to_s
         else
-          value
+          if block
+            template.capture(value, &block)
+          else
+            value
+          end
       end
 
       options[:content_html] = options.except(:content_tag) if apply_options
diff --git a/test/association_test.rb b/test/association_test.rb
index ed0ce69..6269861 100644
--- a/test/association_test.rb
+++ b/test/association_test.rb
@@ -42,6 +42,14 @@ def @user.tags
     end
   end
 
+  test "show_for accepts a block with an argument in belongs_to associations" do
+    with_association_for @user, :company do |company|
+      company.name.upcase
+    end
+
+    assert_select "div.show_for p.wrapper", /PLATAFORMATEC/
+  end
+
   test "show_for accepts :using as option to tell how to retrieve association values" do
     with_association_for @user, :tags, :using => :alternate_name
     assert_select "div.show_for p.wrapper ul.collection"