diff --git a/pkg/registry/util.go b/pkg/registry/util.go
index 822124cc4fc..8baf0852a6d 100644
--- a/pkg/registry/util.go
+++ b/pkg/registry/util.go
@@ -25,6 +25,8 @@ import (
 	"strings"
 	"time"
 
+	helmtime "helm.sh/helm/v3/pkg/time"
+
 	"github.com/Masterminds/semver/v3"
 	ocispec "github.com/opencontainers/image-spec/specs-go/v1"
 	"github.com/pkg/errors"
@@ -197,7 +199,7 @@ func generateChartOCIAnnotations(meta *chart.Metadata, test bool) map[string]str
 	chartOCIAnnotations = addToMap(chartOCIAnnotations, ocispec.AnnotationURL, meta.Home)
 
 	if !test {
-		chartOCIAnnotations = addToMap(chartOCIAnnotations, ocispec.AnnotationCreated, time.Now().UTC().Format(time.RFC3339))
+		chartOCIAnnotations = addToMap(chartOCIAnnotations, ocispec.AnnotationCreated, helmtime.Now().UTC().Format(time.RFC3339))
 	}
 
 	if len(meta.Sources) > 0 {
diff --git a/pkg/registry/util_test.go b/pkg/registry/util_test.go
index fe5eb93ce3c..fdf09360b26 100644
--- a/pkg/registry/util_test.go
+++ b/pkg/registry/util_test.go
@@ -19,8 +19,12 @@ package registry // import "helm.sh/helm/v3/pkg/registry"
 import (
 	"reflect"
 	"testing"
+	"time"
+
+	ocispec "github.com/opencontainers/image-spec/specs-go/v1"
 
 	"helm.sh/helm/v3/pkg/chart"
+	helmtime "helm.sh/helm/v3/pkg/time"
 )
 
 func TestGenerateOCIChartAnnotations(t *testing.T) {
@@ -214,3 +218,23 @@ func TestGenerateOCIAnnotations(t *testing.T) {
 
 	}
 }
+
+func TestGenerateOCICreatedAnnotations(t *testing.T) {
+	chart := &chart.Metadata{
+		Name:    "oci",
+		Version: "0.0.1",
+	}
+
+	result := generateOCIAnnotations(chart, false)
+
+	// Check that created annotation exists
+	if _, ok := result[ocispec.AnnotationCreated]; !ok {
+		t.Errorf("%s annotation not created", ocispec.AnnotationCreated)
+	}
+
+	// Verify value of created artifact in RFC3339 format
+	if _, err := helmtime.Parse(time.RFC3339, result[ocispec.AnnotationCreated]); err != nil {
+		t.Errorf("%s annotation with value '%s' not in RFC3339 format", ocispec.AnnotationCreated, result[ocispec.AnnotationCreated])
+	}
+
+}