diff --git a/README.md b/README.md
index d40f6a2..29abf7c 100644
--- a/README.md
+++ b/README.md
@@ -1,7 +1,5 @@
 # ruby-rails-sample
 
-[![Deploy to Heroku](https://www.herokucdn.com/deploy/button.png)](https://heroku.com/deploy)
-
 This is a simple Ruby app using the [Rails](http://rubyonrails.org) framework.
 
 ## Running Locally
@@ -27,6 +25,10 @@ heroku run rake db:migrate
 heroku open
 ```
 
+Alternatively, you can deploy your own copy of the app using the web-based flow:
+
+[![Deploy to Heroku](https://www.herokucdn.com/deploy/button.png)](https://heroku.com/deploy)
+
 ## Documentation
 
 For more information about using Ruby on Heroku, see these Dev Center articles: