diff --git a/docs/community/adopters.mdx b/docs/community/adopters.mdx
index 4d7e42caa..7349ded1e 100644
--- a/docs/community/adopters.mdx
+++ b/docs/community/adopters.mdx
@@ -28,6 +28,8 @@ If you'd rather not be listed publicly, we'd still love to hear about your usage
| -------------------------------- | -------------------------------------------- | ------------------------------------------------------------------------------------------ |
| [HeyGen](https://www.heygen.com) | [@jrusso1020](https://github.com/jrusso1020) | Powers AI-generated video composition and rendering across HeyGen's video product surface. |
+The HeyGen team's actual launch-video sources (the ones featured in product announcements) live at [hyperframes-launches](https://github.com/heygen-com/hyperframes-launches) — see [Launch Videos](/launch-videos) for the writeup.
+
## Evaluating
_Open a PR to add your organization here if you're trying HyperFrames in a non-production context._
diff --git a/docs/docs.json b/docs/docs.json
index 025e5600b..a09d9a242 100644
--- a/docs/docs.json
+++ b/docs/docs.json
@@ -54,7 +54,8 @@
"pages": [
"introduction",
"quickstart",
- "examples"
+ "examples",
+ "launch-videos"
]
},
{
diff --git a/docs/examples.mdx b/docs/examples.mdx
index 06ffcbe99..d1d61791d 100644
--- a/docs/examples.mdx
+++ b/docs/examples.mdx
@@ -258,13 +258,13 @@ npx hyperframes lint
Create, preview, and render your first video
+
+ Real production projects from HeyGen's launches — open-source for you to read and remix.
+
Add animations to your example
Understand the composition data model
-
- Render your composition to MP4
-
diff --git a/docs/launch-videos.mdx b/docs/launch-videos.mdx
new file mode 100644
index 000000000..153d0c510
--- /dev/null
+++ b/docs/launch-videos.mdx
@@ -0,0 +1,70 @@
+---
+title: "Launch Videos"
+description: "Open-source HyperFrames compositions behind HeyGen's product launch videos — real production projects you can read, run, and remix."
+---
+
+The HeyGen team builds its launch videos in HyperFrames. Every composition — including the original HyperFrames announcement, the Timeline Editor reveal, and the Website-to-Video demo — lives in a public repository you can read, run, and remix.
+
+
+ Open-source HyperFrames compositions behind HeyGen's product launch videos.
+
+
+## What's in there
+
+Each subdirectory is a standalone HyperFrames project — `index.html`, `compositions/`, `assets/`, and a rendered output you can compare against:
+
+| Project | What it shows | Source |
+| --- | --- | --- |
+| **HyperFrames launch** | The original announcement video — 49.7 s, glass-frame intro, CSS / GSAP / Lottie / shader / Three.js flex section, full narrative arc. | [`hyperframes-launch/`](https://github.com/heygen-com/hyperframes-launches/tree/main/hyperframes-launch) |
+| **Website → HyperFrames** | Companion to the [website-to-video](/guides/website-to-video) workflow — captures a site and animates it. | [`website-to-hyperframes/`](https://github.com/heygen-com/hyperframes-launches/tree/main/website-to-hyperframes) |
+| **Timeline Editor launch** | 60 fps reveal video for the HyperFrames Timeline Editor: late-SFX cold open, chat-spiral of fine-tune prompts, editor reveal. | [`timeline-launch/`](https://github.com/heygen-com/hyperframes-launches/tree/main/timeline-launch) |
+| **Texture launch** | Texture-mask text + shader-driven background, used as a launch teaser. | [`texture-launch-video/`](https://github.com/heygen-com/hyperframes-launches/tree/main/texture-launch-video) |
+| **VFX × HeyGen combined** | Multi-act video chaining a VFX text-cursor scene with the HeyGen iPhone canvas test — useful as a reference for combining two existing projects into one render. | [`vfx-heygen-combined/`](https://github.com/heygen-com/hyperframes-launches/tree/main/vfx-heygen-combined) |
+
+Storyboards (`STORYBOARD.md`), design notes (`DESIGN.md`), and handoff docs (`HANDOFF.md`) sit next to the source so you can see not just the code but the production thinking — VO direction, beat timing, color/style decisions.
+
+## Why these are useful
+
+These aren't toy examples. They're the same compositions HeyGen ships in public launch videos, structured the way real production work is structured:
+
+- **Multi-composition projects.** Most launches are 4-8 sub-compositions wired into one root timeline — useful when your `npx hyperframes init --example` starter outgrows a single file.
+- **Real adapter mix.** GSAP timelines, Lottie animations, custom shaders, Three.js scenes, and CSS keyframes all coexisting in one render. See how the team [boots multiple adapters](/guides/gsap-animation) inside a single composition.
+- **Production-grade timing.** ElevenLabs VO + per-beat SFX + underscore mixed against frame-accurate motion. The storyboards describe the timing decisions; the source shows them executed.
+- **No proprietary plugins.** Everything renders with the same `hyperframes render` you have locally — there's no internal-only branch of the engine.
+
+## Cloning
+
+The repo uses Git LFS for video, audio, image, and font assets:
+
+```bash Terminal
+brew install git-lfs # macOS — or your platform's git-lfs install
+git lfs install
+git clone https://github.com/heygen-com/hyperframes-launches.git
+cd hyperframes-launches/hyperframes-launch
+hyperframes preview # opens the studio for that launch
+```
+
+To clone just the source (skip large LFS assets and pull on demand):
+
+```bash Terminal
+GIT_LFS_SKIP_SMUDGE=1 git clone https://github.com/heygen-com/hyperframes-launches.git
+cd hyperframes-launches
+git lfs pull --include="hyperframes-launch/assets/*"
+```
+
+## Next steps
+
+
+
+ Starter templates — what `npx hyperframes init --example` gives you.
+
+
+ The composition data model these launches build on.
+
+
+ Timeline patterns these projects use.
+
+
+ Other organizations shipping with HyperFrames.
+
+