diff --git a/.github/workflows/resultsdb.yaml b/.github/workflows/resultsdb.yaml
index ddb0b89..b878b16 100644
--- a/.github/workflows/resultsdb.yaml
+++ b/.github/workflows/resultsdb.yaml
@@ -132,6 +132,7 @@ jobs:
           containerfiles: Dockerfile
           build-args: |
             GITHUB_SHA=${{ github.sha }}
+            EXPIRES_AFTER=${{ github.ref == 'refs/heads/develop' && 'never' || '30d' }}
 
       - name: Log in to the image registry
         if: github.event_name == 'push' && github.actor != 'dependabot[bot]'
diff --git a/Dockerfile b/Dockerfile
index 021bfca..7909459 100644
--- a/Dockerfile
+++ b/Dockerfile
@@ -73,6 +73,7 @@ RUN sed -i 's#^WSGISocketPrefix .*#WSGISocketPrefix /tmp/wsgi#' conf/resultsdb.c
 # --- Final image
 FROM scratch
 ARG GITHUB_SHA
+ARG EXPIRES_AFTER
 LABEL \
     name="ResultsDB application" \
     vendor="ResultsDB developers" \
@@ -82,7 +83,8 @@ LABEL \
     url="https://github.com/release-engineering/resultsdb" \
     vcs-type="git" \
     vcs-ref=$GITHUB_SHA \
-    io.k8s.display-name="ResultsDB"
+    io.k8s.display-name="ResultsDB" \
+    quay.expires-after=$EXPIRES_AFTER
 
 ENV \
     PYTHONFAULTHANDLER=1 \