diff --git a/doc/conf.py b/doc/conf.py
index 69cab7876..7811bf433 100644
--- a/doc/conf.py
+++ b/doc/conf.py
@@ -30,6 +30,7 @@
     # canonical URL (for search engines); can ignore for local builds
     'WEBSITE_SERVER': 'https://param.holoviz.org',
     'VERSION': version,
+    'GOOGLE_ANALYTICS_UA': 'UA-154795830-6',
     'NAV': _NAV,
     'LINKS': _NAV,
     'SOCIAL': (