diff --git a/homeassistant/config_entries.py b/homeassistant/config_entries.py
index d5259ef1fc55..e11ad3e823ee 100644
--- a/homeassistant/config_entries.py
+++ b/homeassistant/config_entries.py
@@ -828,6 +828,7 @@ async def _async_init_reauth(
             issue_domain=self.domain,
             severity=ir.IssueSeverity.ERROR,
             translation_key="config_entry_reauth",
+            translation_placeholders={"name": self.title},
         )
 
     @callback
diff --git a/homeassistant/strings.json b/homeassistant/strings.json
index 6e6499e0d193..cfe1061bce61 100644
--- a/homeassistant/strings.json
+++ b/homeassistant/strings.json
@@ -68,7 +68,7 @@
     "config_flow": {
       "title": {
         "oauth2_pick_implementation": "Pick authentication method",
-        "reauth": "Reauthenticate integration",
+        "reauth": "Authentication expired for {name}",
         "via_hassio_addon": "{name} via Home Assistant add-on"
       },
       "description": {
diff --git a/tests/components/kitchen_sink/test_init.py b/tests/components/kitchen_sink/test_init.py
index c65d53478d20..b3f303fcfe1a 100644
--- a/tests/components/kitchen_sink/test_init.py
+++ b/tests/components/kitchen_sink/test_init.py
@@ -205,7 +205,7 @@ async def test_issues_created(
                 "learn_more_url": None,
                 "severity": "error",
                 "translation_key": "config_entry_reauth",
-                "translation_placeholders": None,
+                "translation_placeholders": {"name": "Kitchen Sink"},
                 "ignored": False,
             },
         ]
@@ -322,7 +322,7 @@ async def test_issues_created(
                 "learn_more_url": None,
                 "severity": "error",
                 "translation_key": "config_entry_reauth",
-                "translation_placeholders": None,
+                "translation_placeholders": {"name": "Kitchen Sink"},
                 "ignored": False,
             },
         ]
diff --git a/tests/test_config_entries.py b/tests/test_config_entries.py
index 609f80e1a60d..3941afbe1824 100644
--- a/tests/test_config_entries.py
+++ b/tests/test_config_entries.py
@@ -963,7 +963,7 @@ async def test_reauth_issue(hass: HomeAssistant) -> None:
         learn_more_url=None,
         severity=ir.IssueSeverity.ERROR,
         translation_key="config_entry_reauth",
-        translation_placeholders=None,
+        translation_placeholders={"name": "test_title"},
     )
 
     result = await hass.config_entries.flow.async_configure(issue.data["flow_id"], {})