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Amazon's Leadership Principles

The following is my abridgment of Amazon's "Leadership Principles".


  • start with the customer and work backwards (Customer Obsession)
  • are owners (Ownership)
  • Invent and Simplify
  • use judgement and instinct to understand when they are right or wrong (Are Right, A Lot)
  • continue to Learn and Be Curious
  • Hire and Develop the Best
  • Insist on the Highest Standards
  • Think Big
  • prefer calculated risks to inaction (Bias for Action)
  • accomplish more with less (Frugality)
  • Earn Trust
  • operate at any and all levels (Dive Deep)
  • challenge decisions when they disagree, and do not compromise for comfort (Have Backbone; Disagree and Commit)
  • Deliver Results


  • Military leadership definitions
  • Leadership vs. Management


Army Leadership. Army Doctrine Publication No. 6-22. Headquarters, Department of the Army. 2012-08-01.

How to Win Friends & Influence People. Dale Carnegie. 1937.

Leaders Eat Last: Why Some Teams Pull Together and Others Don’t. Simon Sinek. 2014-01-07.

Leadership Principles. Amazon.

The Five Dysfunctions of a Team: A Leadership Fable. Patrick Lencioni. 2002-04-11.

The New One Minute Manager. Ken Blanchard & Johnson Spencer. 2015-04-05.