diff --git a/README.md b/README.md
index 69c9fd6d..7b7f42cb 100644
--- a/README.md
+++ b/README.md
@@ -111,6 +111,14 @@ The `HF_FRAMEWORK` environment variable defines the base deep learning framework
 HF_FRAMEWORK="pytorch"
 ```
 
+### `HF_ENDPOINT`
+
+The `HF_ENDPOINT` environment variable indicates whether the service is run inside the HF Inference endpoint service to adjust the `logging` config.
+
+```bash
+HF_ENDPOINT="True"
+```
+
 
 ---
 
diff --git a/src/huggingface_inference_toolkit/webservice_starlette.py b/src/huggingface_inference_toolkit/webservice_starlette.py
index f9e8cfc6..2d790cca 100644
--- a/src/huggingface_inference_toolkit/webservice_starlette.py
+++ b/src/huggingface_inference_toolkit/webservice_starlette.py
@@ -1,4 +1,5 @@
 import logging
+import os
 from pathlib import Path
 from time import perf_counter
 
@@ -21,7 +22,10 @@
 
 
 logger = logging.getLogger(__name__)
-logging.basicConfig(format="%(asctime)s | %(levelname)s | %(message)s", level=logging.INFO)
+if os.environ.get("HF_ENDPOINT", None):
+    logging.basicConfig(format="| %(levelname)s | %(message)s", level=logging.INFO)
+else:
+    logging.basicConfig(format="%(asctime)s | %(levelname)s | %(message)s", level=logging.INFO)
 uvicorn_error = logging.getLogger("uvicorn.error")
 uvicorn_error.disabled = True
 uvicorn_access = logging.getLogger("uvicorn.access")