Phone Zombies: Absorbed by phone in social settings and in public #25
"Phone Zombies" Campaign
This campaign focuses on "Phone Zombies", people absorbed in smartphones to the cost of all else, to make them aware of this unsocial behavior, promote smartphone self-consciousness, change habits.
The campaign is basically targeted to the entire population, but there are 2 groups:
Success is hard to measure, especially with no prior experience. But we should define metrics for individual deliverables (no. of shares, likes, etc.).
Phone Zombies are people who aren't paying attention to their surroundings because they are focused upon their smartphone (see: Wikipedia). This happens in all kinds of social settings: during a one-on-one talk with a friend, or when in a group. At a brithday party. Or when walking (or cycling) on the street, where zombies bump into other pedestrians.
People are not aware how this erodes the social fabric. 'Phone Zombie' is the term to have people snap out of it, and make them feel (slightly) ashamed. When the use of the term becomes more widespread, and the ways to make people aware they are zombies, a self-consciousness will creep in, and people will try to avoid being called the Zombie yet again. This is the point where habits and behavior starts to change. And this is the ultimate goal of this campaign.
Some examples of how it is used in spoken language:
And in social media memes:
Video: Phone Thriller (TODO)
This very short, funny - but with shock effect - video re-enacts the start of Michael Jackson's famous Thriller until the moment that Michael is touched at the shoulder and swivels around, showing his zombie face.
Video: Spirited Away (TODO)
During a social gathering with friends, there is a strange bird sound. One friend changes behavior, becomes distracted, and turns his back to the others. When he is twisted around by his peer, he has changed in a snarling, saliva-dripping (Phone) Zombie, that resists coming back to reality.
Video: All Alone (TODO)
A series of images depicting memes to share on social media, as well as images to use in mastheads and link previews of blog posts and articles
A series of animated GIF's to share on social media
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The whole concept and objectives are well described, and great to already have some proposals of concrete deliverables.
I propose to exchange and brainstorm on possible deliverables here in this thread until some of them reach a sufficient level of development / support, at which point detailed discussions on the execution can move to a different issue.