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Phone Zombies: Absorbed by phone in social settings and in public #25

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aschrijver opened this Issue Oct 14, 2018 · 8 comments

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aschrijver commented Oct 14, 2018

"Phone Zombies" Campaign

Info

Summary

This campaign focuses on "Phone Zombies", people absorbed in smartphones to the cost of all else, to make them aware of this unsocial behavior, promote smartphone self-consciousness, change habits.

Goals

  • Widespread adoption and use of the Phone Zombie language term and memes.

  • Reinforce the notion that being called a Phone Zombie is something to avoid

  • Others pay attention because calling someone Phone Zombie is a funny tease

Audience

The campaign is basically targeted to the entire population, but there are 2 groups:

  • Everyone that is effectively a Phone Zombie in how they use their smartphone
  • Anyone that wants to tease, or call someone out as a Phone Zombie if he/she deserves it

Success criteria

Success is hard to measure, especially with no prior experience. But we should define metrics for individual deliverables (no. of shares, likes, etc.).

  • Success criteria will be more closely defined as the campaign comes along.

Retrospective

  • No retrospective has been held yet. The first retrospective is planned at [retrospective date].

Description

Phone Zombies are people who aren't paying attention to their surroundings because they are focused upon their smartphone (see: Wikipedia). This happens in all kinds of social settings: during a one-on-one talk with a friend, or when in a group. At a brithday party. Or when walking (or cycling) on the street, where zombies bump into other pedestrians.

People are not aware how this erodes the social fabric. 'Phone Zombie' is the term to have people snap out of it, and make them feel (slightly) ashamed. When the use of the term becomes more widespread, and the ways to make people aware they are zombies, a self-consciousness will creep in, and people will try to avoid being called the Zombie yet again. This is the point where habits and behavior starts to change. And this is the ultimate goal of this campaign.

Some examples of how it is used in spoken language:

  • "Hey Phone Zombie! Watch where you're going!"
  • "Ohh, he has turned into a husk. A proper Phone Zombie.. Snap out of it, man!"
  • "This freaking place is full of Phone Zombies. I'm outa here!"

And in social media memes:

  • [Guy to his friend, pointing to other friend]: "Hey look, he's out again. Send it now!" --> Friend sends Whatsapp animated GIF to zombie friend, who automatically opens it, because that's what zombies do.
  • [Friend keeps responding on FB Messenger, tiring of conversation] --> Send fiend Phone Zombie image as sign to stop 'conversation'.

Deliverables

Video: Phone Thriller (TODO)

This very short, funny - but with shock effect - video re-enacts the start of Michael Jackson's famous Thriller until the moment that Michael is touched at the shoulder and swivels around, showing his zombie face.

Video: Spirited Away (TODO)

During a social gathering with friends, there is a strange bird sound. One friend changes behavior, becomes distracted, and turns his back to the others. When he is twisted around by his peer, he has changed in a snarling, saliva-dripping (Phone) Zombie, that resists coming back to reality.

Video: All Alone (TODO)

This is an adaptation of the animated video of Steve Cutts, and not dissimilar to I Am Legend with Will Smith where everyone is a Phone Zombie, and there is no one to have social interactions with

Images

A series of images depicting memes to share on social media, as well as images to use in mastheads and link previews of blog posts and articles

GIF's

A series of animated GIF's to share on social media

Strategy

  • Campaign strategy yet to be determined. Details will be in a separate campaign strategy document.

  • Additionally you can point to general strategy resources in the /strategy folder.

Funding

  • Funding requirements will be determined per individual Deliverable.

Milestones

  • No milestones have been set yet.

Resources

  • This campaign has no additional resources. Please edit or comment to add your relevant links.
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ghost commented Oct 15, 2018

The whole concept and objectives are well described, and great to already have some proposals of concrete deliverables.

I propose to exchange and brainstorm on possible deliverables here in this thread until some of them reach a sufficient level of development / support, at which point detailed discussions on the execution can move to a different issue.

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ghost commented Oct 15, 2018

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aschrijver commented Oct 15, 2018

There is one big point of concern, regarding your example (unless you didn't add the text yourself, but you have to mention image source still):

  • People may not want to have their face associated with the meme (I would not)!
  • We need permission before we combine

I used pictures from Ritzo ten Cate's "Lost in the App" series, who are perfect candidates. But here I even regret the association in the Zombies thread (will change this).

Note that e.g. Facebook has functionality that reports to users where their face has been used, when they turn on Facial recognition.

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ghost commented Oct 15, 2018

Hi @aschrijver

Yes, it seems on this I am violating a long list of no-nos. In this example, I think it is a stock picture, meaning we can buy the rights. The question is, can we then add text to it to make it a meme? I believe if you have the rights to a picture, there are usually no conditions associated with its use, including any addition or transformation. To be checked, but my gut feeling says it would be fine.

If you have strong ideas about this, please consider posting them here (we have enough threads as it is), but we need to be a little bit practical here (cannot be too politically correct if we want this to work) so hopefully we can have a pragmatic compromise that is legally compliant, though not always respectful of the original artwork.

Edit Added the link to where you can buy the license.

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aschrijver commented Oct 15, 2018

Let's move this discussion to Document guidelines for including copyrighted content and images. Could you just add a reference to the source where you got the picture, then we should be fine.

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aschrijver commented Oct 20, 2018

I moved Phone Zombie stock photography to the forum, using the watermarked preview instead (marked comment containing image as Resolved).

aschrijver added a commit that referenced this issue Oct 20, 2018

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aschrijver commented Oct 20, 2018

Updated the Campaign document, closing issue (But you can still add comments to discuss changes).

@aschrijver aschrijver closed this Oct 20, 2018

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