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Computer Says No: Little Britain's famous meme, but with a Humane Tech twist #28
"Computer Says No" Campaign
The hilarious series Little Britain introduced the term "Computer says No!" and this campaign will use that term in associations to all the Harms of Technology relevant to Humane Tech.
Little Britain was a BBC radio show, then a TV series that ran from 2003 - 2007. A recurring theme were sketches where character Carol Beer (played by David Walliams) handled customer support enquiries, that ended with "Computer says No!" i.e. 'you are out of luck, the computer doesn't allow me to help you.'.
This phrase became a widespread meme, that is still very popular, especially in the tech world, on the workfloor. We can take advantage of this popularity, by creating new memes, where each time a specific harm of technology is the topic. The memes depict something that Humans really want, but unfortunately 'the computer says No!'.
For example: You may want to protect your privacy, but new, innovative ad-tech is actively trying to outsmart your efforts to get to your personal data. Computer says no to your attempts at protection.
Of course, we'll make clear that the CHT is your saviour here, and - without distracting from the message - we'll put in reference to ourselves (e.g. with a small mention of 'humanetech.com' in the bottom-right corner).
GIF: Gimme Your Life!
Raises awareness on how data collection invades your privacy, how ad-tech is after your personal data.
An ever-growing list of images going from topic to topic: privacy, tech addiction, smartphone humpback, FOMO, self-image, trolling, online bullying & stalking, sexting, data breaches, etc.
The same series of topics addressed in animated GIF's.
Good concept, a funny one that is definitely catchy and entertaining.
One point however, it does not really cause people to change anything in their habits, let alone, move them towards our cause. Raise awareness, yes it does, but it seems it just makes it funny to think of what we've become. Not so much inciting a strong reaction and blowback.
Changing habits is not among the goals of the campaign, but yes it is about raising awareness.
But I also see ways to change habits. E.g. I imagine on meme, an animated GIF, to go like this:
The symbolism is that you should not share your life on the internet, because the computer will get at it. So it raises awareness, but hopefully will indirectly contribute also to you changing your onine behavior.
Still not sure @aschrijver. Sorry, you know I love your ideas. Can we make it clear that one objective of this campaign will be to change behaviors? I am really concerned with the risk that laughing about ourselves is entertaining, but makes us complacent (look how funny tech invasion is!)