diff --git a/redisco/models/base.py b/redisco/models/base.py
index 4167000..7ff3da1 100644
--- a/redisco/models/base.py
+++ b/redisco/models/base.py
@@ -86,7 +86,7 @@ def _initialize_counters(model_class, name, bases, attrs):
 
 def _initialize_key(model_class, name):
     """Initializes the key of the model."""
-    model_class._key = Key(name)
+    model_class._key = Key(model_class._meta['key'] or name)
 
 
 def _initialize_manager(model_class):
@@ -168,7 +168,7 @@ def is_valid(self):
 
     def validate(self):
         """Overriden in the model class.
-        
+
         Do custom validation here. Add tuples to self._errors.
 
         Example:
diff --git a/tests/models.py b/tests/models.py
index 19f2fd5..48a795f 100644
--- a/tests/models.py
+++ b/tests/models.py
@@ -212,7 +212,7 @@ def test_exclude(self):
                     .exclude(last_name="Mommy"))
         self.assertEqual(3, len(persons))
 
-    
+
     def test_first(self):
         Person.objects.create(first_name="Granny", last_name="Goose")
         Person.objects.create(first_name="Clark", last_name="Kent")
@@ -501,6 +501,20 @@ def test_get_or_create(self):
         self.assertEqual('7', p.id)
 
 
+    def test_customizable_key(self):
+        class Person(models.Model):
+            name = models.CharField()
+
+            class Meta:
+                key = 'People'
+
+        p = Person(name="Clark Kent")
+        self.assert_(p.is_valid())
+        self.assert_(p.save())
+
+        self.assert_('1' in self.client.smembers('People:all'))
+
+
 class Event(models.Model):
     name = models.CharField(required=True)
     date = models.DateField(required=True)