diff --git a/src/mas/devops/templates/pipelinerun-install.yml.j2 b/src/mas/devops/templates/pipelinerun-install.yml.j2
index 9975c231..d356d9eb 100644
--- a/src/mas/devops/templates/pipelinerun-install.yml.j2
+++ b/src/mas/devops/templates/pipelinerun-install.yml.j2
@@ -539,6 +539,10 @@ spec:
     - name: mas_enable_walkme
       value: "{{ mas_enable_walkme }}"
 {%- endif %}
+{%- if mas_report_adoption_metrics is defined and mas_report_adoption_metrics != "" %}
+    - name: mas_report_adoption_metrics
+      value: "{{ mas_report_adoption_metrics }}"
+{%- endif %}
 
     # MAS Workspace
     # -------------------------------------------------------------------------