diff --git a/NEWS b/NEWS
index 0b09ab64df8..7c0290cafa4 100644
--- a/NEWS
+++ b/NEWS
@@ -1,3 +1,6 @@
+v2.9.10 - xx xxx xxxx
+---------------------
+
 v2.9.9 - 10 Feb 2021
 --------------------
    - Bug fixes
diff --git a/configure.ac b/configure.ac
index 6cd62b73767..4e7310aac04 100644
--- a/configure.ac
+++ b/configure.ac
@@ -13,7 +13,7 @@
 # limitations under the License.
 
 AC_PREREQ(2.63)
-AC_INIT(openvswitch, 2.9.9, bugs@openvswitch.org)
+AC_INIT(openvswitch, 2.9.10, bugs@openvswitch.org)
 AC_CONFIG_SRCDIR([datapath/datapath.c])
 AC_CONFIG_MACRO_DIR([m4])
 AC_CONFIG_AUX_DIR([build-aux])
diff --git a/debian/changelog b/debian/changelog
index e7029ae2c6c..abc8667795a 100644
--- a/debian/changelog
+++ b/debian/changelog
@@ -1,3 +1,9 @@
+openvswitch (2.9.10-1) unstable; urgency=low
+   [ Open vSwitch team ]
+   * New upstream version
+
+ -- Open vSwitch team <dev@openvswitch.org>  Wed, 10 Feb 2021 16:06:51 +0100
+
 openvswitch (2.9.9-1) unstable; urgency=low
    [ Open vSwitch team ]
    * New upstream version