diff --git a/.gitlab-ci.yml b/.gitlab-ci.yml
index 6df4ae66be..7dde45fa48 100644
--- a/.gitlab-ci.yml
+++ b/.gitlab-ci.yml
@@ -612,6 +612,7 @@ deploy_review_b2b:
       -e LOGGING=true
       -e SENTRY_DSN=${SENTRY_DSN}
       -e ICM_BASE_URL=${ICM_BASE_URL}
+      -e THEME=blue
       -e ICM_CHANNEL=inSPIRED-inTRONICS_Business-Site
       -e FEATURES=quoting,recently,compare,businessCustomerRegistration,advancedVariationHandling,sentry
       --add-host $ICM_HOST:$ICM_IP
diff --git a/nginx/README.md b/nginx/README.md
index ae6ac65634..2cee977770 100644
--- a/nginx/README.md
+++ b/nginx/README.md
@@ -28,6 +28,7 @@ Setup at least one PWA channel configuration:
 - use optional `PWA_X_APPLICATION` for the application name
 - use optional `PWA_X_LANG` for the default locale in the form of `lang_COUNTRY`
 - use optional `PWA_X_FEATURES` for a comma separated list of active feature toggles
+- use optional `PWA_X_THEME` for setting the theme of the channel
 
 Temper with the default Page Speed configuration:
 
diff --git a/nginx/channel.conf.tmpl b/nginx/channel.conf.tmpl
index 264eaa4233..6ed1bbf783 100644
--- a/nginx/channel.conf.tmpl
+++ b/nginx/channel.conf.tmpl
@@ -29,7 +29,7 @@ server {
         if (-f /etc/nginx/conf.d/icm.conf) {
             rewrite ^(?!/INTERSHOP.*$)(?!/assets.*$)(?!.*\.js$)(?!.*\.css$)(?!.*\.ico$)(?!.*\.json$)(?!.*\.txt$)(?!.*\.webmanifest$)(.*)$ "$1;icmScheme=$scheme;icmHost=$http_host";
         }
-        rewrite ^(?!/INTERSHOP.*$)(?!/assets.*$)(?!.*\.js$)(?!.*\.css$)(?!.*\.ico$)(?!.*\.json$)(?!.*\.txt$)(?!.*\.webmanifest$)(.*)$ "$1;channel=$CHANNEL;application=$APPLICATION;features=$FEATURES" break;
+        rewrite ^(?!/INTERSHOP.*$)(?!/assets.*$)(?!.*\.js$)(?!.*\.css$)(?!.*\.ico$)(?!.*\.json$)(?!.*\.txt$)(?!.*\.webmanifest$)(.*)$ "$1;channel=$CHANNEL;application=$APPLICATION;features=$FEATURES;theme=$THEME" break;
 
         proxy_pass $UPSTREAM_PWA;
     }
diff --git a/nginx/entrypoint.sh b/nginx/entrypoint.sh
index fbff5c3b5b..6f10b5c2c3 100644
--- a/nginx/entrypoint.sh
+++ b/nginx/entrypoint.sh
@@ -25,10 +25,11 @@ do
   eval "export APPLICATION=\${PWA_${i}_APPLICATION:-'-'}"
   eval "export LANG=\${PWA_${i}_LANG:-'default'}"
   eval "export FEATURES=\${PWA_${i}_FEATURES:-'default'}"
+  eval "export THEME=\${PWA_${i}_THEME:-''}"
 
   echo "$i SUBDOMAIN=$SUBDOMAIN CHANNEL=$CHANNEL APPLICATION=$APPLICATION LANG=$LANG FEATURES=$FEATURES"
 
-  envsubst '$UPSTREAM_PWA,$SUBDOMAIN,$CHANNEL,$APPLICATION,$LANG,$FEATURES,$ICM_INCLUDE' </etc/nginx/conf.d/channel.conf.tmpl >/etc/nginx/conf.d/channel$i.conf
+  envsubst '$UPSTREAM_PWA,$SUBDOMAIN,$CHANNEL,$APPLICATION,$LANG,$FEATURES,$THEME,$ICM_INCLUDE' </etc/nginx/conf.d/channel.conf.tmpl >/etc/nginx/conf.d/channel$i.conf
 
   i=$((i+1))
 done
diff --git a/src/app/core/configuration.module.ts b/src/app/core/configuration.module.ts
index f04e61d017..a6c98afee7 100644
--- a/src/app/core/configuration.module.ts
+++ b/src/app/core/configuration.module.ts
@@ -9,6 +9,7 @@ import { environment } from '../../environments/environment';
 
 import * as injectionKeys from './configurations/injection-keys';
 import { FeatureToggleModule } from './feature-toggle.module';
+import { ThemeService } from './utils/theme/theme.service';
 
 @NgModule({
   imports: [FeatureToggleModule],
@@ -34,10 +35,12 @@ import { FeatureToggleModule } from './feature-toggle.module';
     { provide: injectionKeys.MEDIUM_BREAKPOINT_WIDTH, useValue: environment.mediumBreakpointWidth },
     { provide: injectionKeys.LARGE_BREAKPOINT_WIDTH, useValue: environment.largeBreakpointWidth },
     { provide: injectionKeys.EXTRALARGE_BREAKPOINT_WIDTH, useValue: environment.extralargeBreakpointWidth },
+    { provide: injectionKeys.THEME, useValue: environment.theme },
   ],
 })
 export class ConfigurationModule {
-  constructor(@Inject(LOCALE_ID) lang: string, translateService: TranslateService) {
+  constructor(@Inject(LOCALE_ID) lang: string, translateService: TranslateService, themeService: ThemeService) {
+    themeService.init();
     registerLocaleData(localeDe);
     registerLocaleData(localeFr);
 
diff --git a/src/app/core/configurations/injection-keys.ts b/src/app/core/configurations/injection-keys.ts
index 073ba3a2e1..10eb77f14b 100644
--- a/src/app/core/configurations/injection-keys.ts
+++ b/src/app/core/configurations/injection-keys.ts
@@ -45,3 +45,8 @@ export const EXTRALARGE_BREAKPOINT_WIDTH = new InjectionToken<number>('extralarg
  * The captcha configuration siteKey
  */
 export const CAPTCHA_SITE_KEY = new InjectionToken<string>('captchaSiteKey');
+
+/**
+ * The configured theme for the application (or 'default' if not configured)
+ */
+export const THEME = new InjectionToken<string>('theme');
diff --git a/src/app/core/store/configuration/configuration.effects.ts b/src/app/core/store/configuration/configuration.effects.ts
index 90f380750d..31c9162a4d 100644
--- a/src/app/core/store/configuration/configuration.effects.ts
+++ b/src/app/core/store/configuration/configuration.effects.ts
@@ -49,11 +49,12 @@ export class ConfigurationEffects {
       this.stateProperties.getStateOrEnvOrDefault<string>('ICM_APPLICATION', 'icmApplication'),
       this.stateProperties
         .getStateOrEnvOrDefault<string | string[]>('FEATURES', 'features')
-        .pipe(map(x => (typeof x === 'string' ? x.split(/,/g) : x)))
+        .pipe(map(x => (typeof x === 'string' ? x.split(/,/g) : x))),
+      this.stateProperties.getStateOrEnvOrDefault<string>('THEME', 'theme').pipe(map(x => x || 'default'))
     ),
     map(
-      ([, baseURL, server, serverStatic, channel, application, features]) =>
-        new ApplyConfiguration({ baseURL, server, serverStatic, channel, application, features })
+      ([, baseURL, server, serverStatic, channel, application, features, theme]) =>
+        new ApplyConfiguration({ baseURL, server, serverStatic, channel, application, features, theme })
     )
   );
 
@@ -87,6 +88,10 @@ export class ConfigurationEffects {
       }
     }
 
+    if (paramMap.has('theme')) {
+      properties.theme = paramMap.get('theme');
+    }
+
     return Object.keys(properties).length ? [new ApplyConfiguration(properties)] : [];
   }
 
diff --git a/src/app/core/store/configuration/configuration.reducer.ts b/src/app/core/store/configuration/configuration.reducer.ts
index 584ddae1f1..9f90e06e4e 100644
--- a/src/app/core/store/configuration/configuration.reducer.ts
+++ b/src/app/core/store/configuration/configuration.reducer.ts
@@ -8,6 +8,7 @@ export interface ConfigurationState {
   application?: string;
   features?: string[];
   gtmToken?: string;
+  theme?: string;
 }
 
 const initialState: ConfigurationState = {
@@ -18,6 +19,7 @@ const initialState: ConfigurationState = {
   application: undefined,
   features: [],
   gtmToken: undefined,
+  theme: undefined,
 };
 
 export function configurationReducer(state = initialState, action: ConfigurationAction): ConfigurationState {
diff --git a/src/app/core/store/configuration/configuration.selectors.ts b/src/app/core/store/configuration/configuration.selectors.ts
index 39c271306d..dca63d81bb 100644
--- a/src/app/core/store/configuration/configuration.selectors.ts
+++ b/src/app/core/store/configuration/configuration.selectors.ts
@@ -46,3 +46,8 @@ export const getGTMToken = createSelector(
   getConfigurationState,
   state => state.gtmToken
 );
+
+export const getTheme = createSelector(
+  getConfigurationState,
+  state => state.theme
+);
diff --git a/src/app/core/utils/theme/theme.service.ts b/src/app/core/utils/theme/theme.service.ts
new file mode 100644
index 0000000000..c863739b80
--- /dev/null
+++ b/src/app/core/utils/theme/theme.service.ts
@@ -0,0 +1,56 @@
+import { DOCUMENT } from '@angular/common';
+import { Inject, Injectable, Renderer2, RendererFactory2 } from '@angular/core';
+import { Store, select } from '@ngrx/store';
+import { distinctUntilChanged, filter } from 'rxjs/operators';
+
+import { getTheme } from 'ish-core/store/configuration';
+
+/**
+ * Service to add the configured/selected theme’s CSS file in the HTML’s head.
+ *
+ * See: "Angular: Multiple Themes Without Killing Bundle Size (With Material or Not)" by @Kmathy15
+ * https://medium.com/better-programming/angular-multiple-themes-without-killing-bundle-size-with-material-or-not-5a80849b6b34
+ */
+@Injectable({ providedIn: 'root' })
+export class ThemeService {
+  private renderer: Renderer2;
+  private head: HTMLElement;
+  private themeLinks: HTMLElement[] = [];
+
+  constructor(
+    private rendererFactory: RendererFactory2,
+    @Inject(DOCUMENT) private document: Document,
+    private store: Store<{}>
+  ) {}
+
+  init() {
+    this.head = this.document.head;
+    this.renderer = this.rendererFactory.createRenderer(undefined, undefined);
+    this.store
+      .pipe(select(getTheme))
+      .pipe(
+        distinctUntilChanged(),
+        filter(x => !!x)
+      )
+      .subscribe(async theme => {
+        await this.loadCss(`${theme}.css`);
+
+        // remove style of previous theme
+        if (this.themeLinks.length === 2) {
+          this.renderer.removeChild(this.head, this.themeLinks.shift());
+        }
+      });
+  }
+
+  private async loadCss(filename: string) {
+    return new Promise(resolve => {
+      const linkEl: HTMLElement = this.renderer.createElement('link');
+      this.renderer.setAttribute(linkEl, 'rel', 'stylesheet');
+      this.renderer.setAttribute(linkEl, 'type', 'text/css');
+      this.renderer.setAttribute(linkEl, 'href', filename);
+      this.renderer.setProperty(linkEl, 'onload', resolve);
+      this.renderer.appendChild(this.head, linkEl);
+      this.themeLinks = [...this.themeLinks, linkEl];
+    });
+  }
+}
diff --git a/src/environments/environment.model.ts b/src/environments/environment.model.ts
index 645b9b2e6e..e73912b77f 100644
--- a/src/environments/environment.model.ts
+++ b/src/environments/environment.model.ts
@@ -73,4 +73,7 @@ export interface Environment {
 
   // configuration of the available locales - hard coded for now
   locales: Locale[];
+
+  // configuration of the styling theme ('default' if not configured)
+  theme?: string;
 }