diff --git a/.github/workflows/deploy-docs.yml b/.github/workflows/deploy-docs.yml
index c80b69bc2a4..8c4a477fe9f 100644
--- a/.github/workflows/deploy-docs.yml
+++ b/.github/workflows/deploy-docs.yml
@@ -116,6 +116,8 @@ jobs:
         working-directory: docs
         env:
           DEPLOY_TARGET: ${{ github.event_name == 'workflow_dispatch' && inputs.deploy_target || 'custom' }}
+          ENABLE_ANALYTICS: ${{ github.ref == 'refs/heads/main' && (github.event_name != 'workflow_dispatch' ||              
+ inputs.deploy_target == 'custom') }}
           GITHUB_TOKEN: ${{ secrets.GITHUB_TOKEN }}
 
       - name: verify deploy output
diff --git a/docs/astro.config.mjs b/docs/astro.config.mjs
index deb4ba47093..524c6459878 100644
--- a/docs/astro.config.mjs
+++ b/docs/astro.config.mjs
@@ -14,6 +14,7 @@ import starlightContextualMenu from 'starlight-contextual-menu';
 // so the same source can be deployed to either target.
 const deployTarget = process.env.DEPLOY_TARGET ?? 'custom';
 const isGhPages = deployTarget === 'ghpages';
+const enableAnalytics = process.env.ENABLE_ANALYTICS === 'true';
 const base = isGhPages ? '/InvokeAI' : '';
 const withBase = (/** @type {string} */ path) => (isGhPages ? `${base}${path}` : path);
 
@@ -80,22 +81,23 @@ export default defineConfig({
       editLink: {
         baseUrl: 'https://github.com/invoke-ai/InvokeAI/edit/main/docs',
       },
-      head: isGhPages
-        ? [
-            {
-              tag: 'script',
-              attrs: {
-                async: true,
-                src: 'https://plausible.tracking.events/js/pa-BHcumuOemKz4XIQeWkTn4.js',
+      head:
+        enableAnalytics && !isGhPages
+          ? [
+              {
+                tag: 'script',
+                attrs: {
+                  async: true,
+                  src: 'https://plausible.tracking.events/js/pa-BHcumuOemKz4XIQeWkTn4.js',
+                },
               },
-            },
-            {
-              tag: 'script',
-              content:
-                'window.plausible=window.plausible||function(){(plausible.q=plausible.q||[]).push(arguments)},plausible.init=plausible.init||function(i){plausible.o=i||{}};plausible.init()',
-            },
-          ]
-        : [],
+              {
+                tag: 'script',
+                content:
+                  'window.plausible=window.plausible||function(){(plausible.q=plausible.q||[]).push(arguments)},plausible.init=plausible.init||function(i){plausible.o=i||{}};plausible.init()',
+              },
+            ]
+          : [],
       defaultLocale: 'root',
       locales: {
         root: {