diff --git a/.github/workflows/deploy-release.sh b/.github/workflows/deploy-release.sh
index 5cd95a0..5f179dd 100755
--- a/.github/workflows/deploy-release.sh
+++ b/.github/workflows/deploy-release.sh
@@ -27,6 +27,11 @@ fi
   xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance"
   xsi:schemaLocation="http://maven.apache.org/SETTINGS/1.0.0 http://maven.apache.org/xsd/settings-1.0.0.xsd">
 
+  <!-- Enable deployment of OCI images. -->
+  <activeProfiles>
+    <activeProfile>io7m-oci-image</activeProfile>
+  </activeProfiles>
+
   <profiles>
     <profile>
       <id>io7m</id>