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Logo #1001

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fbs opened this issue Dec 6, 2019 · 8 comments
Open

Logo #1001

fbs opened this issue Dec 6, 2019 · 8 comments
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@fbs
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@fbs fbs commented Dec 6, 2019

bpftrace is missing a logo for "swag"

Having a logo would be a good start. Having a sticker design (logo + text) would be a bonus.

@fbs fbs added the help wanted label Dec 6, 2019
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@danobi danobi commented Jan 10, 2020

So I've hired a logo designer before and we can ask the same dude.

I guess the first question is do we wanna do something funny/weird/cute or something more sleek?

ie golang gopher or systemd logo?

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@danobi danobi commented Jan 10, 2020

I'm +1 on a weird/funny (eg gopher) one

@brendangregg

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@brendangregg brendangregg commented Jan 10, 2020

I'll ask Deirdre to create a bpftrace-ponycorn as a proposal to consider (she created them for all the other tracers.)

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@fbs fbs commented Jan 10, 2020

+1 on funny too.

A pony would be great. Sticking with the tracer theme and recognizable like the gopher is.

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@brendangregg brendangregg commented Jan 13, 2020

Deirdre came up with the following, designed to reflect bpftrace's small and easy programming API, with light stripes and wings so that it is related to the eBPF tracing pony. Credit to Deirdre Straughan and General Zoi's pony creator.

bpftrace pony:

For reference, the eBPF pony:

I think they look good together: the eBPF pony looks a little intimidating (which it is) and the bpftrace pony looks like the opposite. And people will love it and want it on T-shirts (them both). I see that Ftrace have adopted its pony too: https://trace-cmd.org/

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@danobi danobi commented Jan 14, 2020

I put up a landing page with the new logo at https://bpftrace.org/ . I think we can close this issue out now.

@danobi danobi closed this Jan 14, 2020
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@ajor ajor commented Jan 15, 2020

It's cool that bpftrace now has a mascot to go along with the rest of the tracers in something like http://www.brendangregg.com/blog/2015-07-08/choosing-a-linux-tracer.html, where I think it fits well, but it's not something that I want as the official logo. I don't know about other parts of the world, but in the UK My Little Pony is slightly offputting for a lot of people. Instead, a logo that's welcoming (or at least neutral) to as large an audience as possible would be better.

@ajor ajor reopened this Jan 15, 2020
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@brendangregg brendangregg commented Jan 16, 2020

It needed a pony to complete the set, but sure, it may need an "official" logo as well (some tracers like LTTng/SystemTap/etc have an official logo and the ponycorn; other tracers only have the ponycorn.). Another gotcha might be monitoring companies that build upon bpftrace: we want them to show a bpftrace logo on their website (advertisement and credit) and some may want another option.

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