diff --git a/src/image/embedded.c b/src/image/embedded.c
index 376e5d299f..3c4bee6552 100644
--- a/src/image/embedded.c
+++ b/src/image/embedded.c
@@ -83,6 +83,9 @@ static void embedded_init ( void ) {
 		      image->name, strerror ( rc ) );
 		return;
 	}
+
+	/* Trust the selected image implicitly */
+	image_trust ( image );
 }
 
 /** Embedded image initialisation function */