diff --git a/dvc/command/add.py b/dvc/command/add.py
index af359b6af7..b6be8c92f8 100644
--- a/dvc/command/add.py
+++ b/dvc/command/add.py
@@ -40,7 +40,6 @@ def run(self):
 
 def add_parser(subparsers, parent_parser):
     ADD_HELP = "Track data files or directories with DVC."
-
     parser = subparsers.add_parser(
         "add",
         parents=[parent_parser],
diff --git a/dvc/command/cache.py b/dvc/command/cache.py
index d6d38fbdf9..6b32762dfb 100644
--- a/dvc/command/cache.py
+++ b/dvc/command/cache.py
@@ -33,7 +33,6 @@ def add_parser(subparsers, parent_parser):
     from dvc.command.config import parent_config_parser
 
     CACHE_HELP = "Manage cache settings."
-
     cache_parser = subparsers.add_parser(
         "cache",
         parents=[parent_parser],
@@ -41,19 +40,16 @@ def add_parser(subparsers, parent_parser):
         help=CACHE_HELP,
         formatter_class=argparse.RawDescriptionHelpFormatter,
     )
-
     cache_subparsers = cache_parser.add_subparsers(
         dest="cmd",
         help="Use `dvc cache CMD --help` for command-specific " "help.",
     )
-
     fix_subparsers(cache_subparsers)
 
     parent_cache_config_parser = argparse.ArgumentParser(
         add_help=False, parents=[parent_config_parser]
     )
-    CACHE_DIR_HELP = "Configure cache directory location."
-
+    CACHE_DIR_HELP = "Configure or show the cache directory location."
     cache_dir_parser = cache_subparsers.add_parser(
         "dir",
         parents=[parent_parser, parent_cache_config_parser],
diff --git a/dvc/command/check_ignore.py b/dvc/command/check_ignore.py
index e1a1bf5ac5..cdc691c7b1 100644
--- a/dvc/command/check_ignore.py
+++ b/dvc/command/check_ignore.py
@@ -81,15 +81,14 @@ def run(self):
 
 
 def add_parser(subparsers, parent_parser):
-    ADD_HELP = (
+    CHECKIGNORE_HELP = (
         "Check whether files or directories are excluded due to `.dvcignore`."
     )
-
     parser = subparsers.add_parser(
         "check-ignore",
         parents=[parent_parser],
-        description=append_doc_link(ADD_HELP, "check-ignore"),
-        help=ADD_HELP,
+        description=append_doc_link(CHECKIGNORE_HELP, "check-ignore"),
+        help=CHECKIGNORE_HELP,
         formatter_class=argparse.RawDescriptionHelpFormatter,
     )
     parser.add_argument(
diff --git a/dvc/command/checkout.py b/dvc/command/checkout.py
index 858358df8d..1e6f9253b7 100644
--- a/dvc/command/checkout.py
+++ b/dvc/command/checkout.py
@@ -68,8 +68,7 @@ def run(self):
 
 
 def add_parser(subparsers, parent_parser):
-    CHECKOUT_HELP = "Checkout data files from cache."
-
+    CHECKOUT_HELP = "Restore tracked files and directories in the workspace."
     checkout_parser = subparsers.add_parser(
         "checkout",
         parents=[parent_parser],
diff --git a/dvc/command/commit.py b/dvc/command/commit.py
index c665aa4a9e..475cdc35a6 100644
--- a/dvc/command/commit.py
+++ b/dvc/command/commit.py
@@ -33,10 +33,7 @@ def run(self):
 
 
 def add_parser(subparsers, parent_parser):
-    COMMIT_HELP = (
-        "Record changes to files or directories tracked by DVC"
-        " by storing the current versions in the cache."
-    )
+    COMMIT_HELP = "Record changes to files or directories tracked by DVC."
 
     commit_parser = subparsers.add_parser(
         "commit",
diff --git a/dvc/command/config.py b/dvc/command/config.py
index 123566627a..938270202d 100644
--- a/dvc/command/config.py
+++ b/dvc/command/config.py
@@ -190,8 +190,7 @@ def _config_file_prefix(show_origin, config, level):
 
 
 def add_parser(subparsers, parent_parser):
-    CONFIG_HELP = "Get or set config options."
-
+    CONFIG_HELP = "Get or set configuration options."
     config_parser = subparsers.add_parser(
         "config",
         parents=[parent_config_parser, parent_parser],
diff --git a/dvc/command/daemon.py b/dvc/command/daemon.py
index bbed4e2e8d..0bbe02163b 100644
--- a/dvc/command/daemon.py
+++ b/dvc/command/daemon.py
@@ -35,7 +35,7 @@ def run(self):
 
 
 def add_parser(subparsers, parent_parser):
-    DAEMON_HELP = "Service daemon."
+    DAEMON_HELP = "Service daemon"
     daemon_parser = subparsers.add_parser(
         "daemon",
         parents=[parent_parser],
@@ -59,7 +59,7 @@ def add_parser(subparsers, parent_parser):
     )
     daemon_updater_parser.set_defaults(func=CmdDaemonUpdater)
 
-    DAEMON_ANALYTICS_HELP = "Send dvc usage analytics."
+    DAEMON_ANALYTICS_HELP = "Send DVC usage analytics."
     daemon_analytics_parser = daemon_subparsers.add_parser(
         "analytics",
         parents=[parent_parser],
diff --git a/dvc/command/dag.py b/dvc/command/dag.py
index 21840eb9e9..995f3f6560 100644
--- a/dvc/command/dag.py
+++ b/dvc/command/dag.py
@@ -111,7 +111,7 @@ def run(self):
 
 
 def add_parser(subparsers, parent_parser):
-    DAG_HELP = "Visualize DVC project DAG."
+    DAG_HELP = "Visualize the project's pipeline(s) as one or more graphs."
     dag_parser = subparsers.add_parser(
         "dag",
         parents=[parent_parser],
diff --git a/dvc/command/data_sync.py b/dvc/command/data_sync.py
index 5bbfdf4dce..9e84c27cfb 100644
--- a/dvc/command/data_sync.py
+++ b/dvc/command/data_sync.py
@@ -129,7 +129,6 @@ def add_parser(subparsers, _parent_parser):
 
     # Pull
     PULL_HELP = "Download tracked files or directories from remote storage."
-
     pull_parser = subparsers.add_parser(
         "pull",
         parents=[shared_parent_parser()],
@@ -197,7 +196,6 @@ def add_parser(subparsers, _parent_parser):
 
     # Push
     PUSH_HELP = "Upload tracked files or directories to remote storage."
-
     push_parser = subparsers.add_parser(
         "push",
         parents=[shared_parent_parser()],
@@ -260,7 +258,6 @@ def add_parser(subparsers, _parent_parser):
     FETCH_HELP = (
         "Download files or directories from remote storage to the cache."
     )
-
     fetch_parser = subparsers.add_parser(
         "fetch",
         parents=[shared_parent_parser()],
@@ -318,9 +315,9 @@ def add_parser(subparsers, _parent_parser):
 
     # Status
     STATUS_HELP = (
-        "Show changed stages, compare local cache and a remote storage."
+        "Report changes in the project's pipelines, and compare"
+        " the cache to the workspace or to remote storage."
     )
-
     status_parser = subparsers.add_parser(
         "status",
         parents=[shared_parent_parser()],
diff --git a/dvc/command/destroy.py b/dvc/command/destroy.py
index 06f82bb5dd..48eec5edb1 100644
--- a/dvc/command/destroy.py
+++ b/dvc/command/destroy.py
@@ -33,7 +33,10 @@ def run(self):
 
 
 def add_parser(subparsers, parent_parser):
-    DESTROY_HELP = "Remove DVC-files, local DVC config and data cache."
+    DESTROY_HELP = (
+        "Terminate the DVC project by removing all DVC files."
+        " Data files and directories will remain."
+    )
 
     destroy_parser = subparsers.add_parser(
         "destroy",
diff --git a/dvc/command/gc.py b/dvc/command/gc.py
index d418bb105e..93f2c16a8c 100644
--- a/dvc/command/gc.py
+++ b/dvc/command/gc.py
@@ -63,10 +63,12 @@ def run(self):
 
 
 def add_parser(subparsers, parent_parser):
-    GC_HELP = "Garbage collect unused objects from cache or remote storage."
+    GC_HELP = (
+        "Delete unused files and directories from the cache or remote storage."
+    )
     GC_DESCRIPTION = (
-        "Removes all files in the cache or a remote which are not in\n"
-        "use by the specified Git revisions (defaults to just HEAD)."
+        "Delete any files which are not used in the specified Git revisions "
+        "(defaults to just HEAD) from the cache or remote storage."
     )
     gc_parser = subparsers.add_parser(
         "gc",
diff --git a/dvc/command/get.py b/dvc/command/get.py
index 7f27e34fef..36a54d796a 100644
--- a/dvc/command/get.py
+++ b/dvc/command/get.py
@@ -51,7 +51,7 @@ def _get_file_from_repo(self):
 
 
 def add_parser(subparsers, parent_parser):
-    GET_HELP = "Download file or directory tracked by DVC or by Git."
+    GET_HELP = "Download a file or directory tracked by DVC or by Git."
     get_parser = subparsers.add_parser(
         "get",
         parents=[parent_parser],
diff --git a/dvc/command/get_url.py b/dvc/command/get_url.py
index 015e4119ba..447788561e 100644
--- a/dvc/command/get_url.py
+++ b/dvc/command/get_url.py
@@ -22,12 +22,12 @@ def run(self):
 
 
 def add_parser(subparsers, parent_parser):
-    GET_HELP = "Download or copy files from URL."
+    GETURL_HELP = "Download a file or directory from a supported URL."
     get_parser = subparsers.add_parser(
         "get-url",
         parents=[parent_parser],
-        description=append_doc_link(GET_HELP, "get-url"),
-        help=GET_HELP,
+        description=append_doc_link(GETURL_HELP, "get-url"),
+        help=GETURL_HELP,
         formatter_class=argparse.RawDescriptionHelpFormatter,
     )
     get_parser.add_argument(
diff --git a/dvc/command/git_hook.py b/dvc/command/git_hook.py
index 0b2cc4ad92..185ac10a57 100644
--- a/dvc/command/git_hook.py
+++ b/dvc/command/git_hook.py
@@ -82,7 +82,7 @@ def _run(self):
 
 
 def add_parser(subparsers, parent_parser):
-    GIT_HOOK_HELP = "Run GIT hook."
+    GIT_HOOK_HELP = "Run Git hook."
 
     git_hook_parser = subparsers.add_parser(
         "git-hook",
@@ -98,7 +98,7 @@ def add_parser(subparsers, parent_parser):
 
     fix_subparsers(git_hook_subparsers)
 
-    PRE_COMMIT_HELP = "Run pre-commit GIT hook."
+    PRE_COMMIT_HELP = "Run pre-commit Git hook."
     pre_commit_parser = git_hook_subparsers.add_parser(
         "pre-commit",
         parents=[parent_parser],
@@ -110,7 +110,7 @@ def add_parser(subparsers, parent_parser):
     )
     pre_commit_parser.set_defaults(func=CmdPreCommit)
 
-    POST_CHECKOUT_HELP = "Run post-checkout GIT hook."
+    POST_CHECKOUT_HELP = "Run post-checkout Git hook."
     post_checkout_parser = git_hook_subparsers.add_parser(
         "post-checkout",
         parents=[parent_parser],
@@ -122,7 +122,7 @@ def add_parser(subparsers, parent_parser):
     )
     post_checkout_parser.set_defaults(func=CmdPostCheckout)
 
-    PRE_PUSH_HELP = "Run pre-push GIT hook."
+    PRE_PUSH_HELP = "Run pre-push Git hook."
     pre_push_parser = git_hook_subparsers.add_parser(
         "pre-push",
         parents=[parent_parser],
@@ -134,7 +134,7 @@ def add_parser(subparsers, parent_parser):
     )
     pre_push_parser.set_defaults(func=CmdPrePush)
 
-    MERGE_DRIVER_HELP = "Run GIT merge driver."
+    MERGE_DRIVER_HELP = "Run Git merge driver."
     merge_driver_parser = git_hook_subparsers.add_parser(
         "merge-driver",
         parents=[parent_parser],
diff --git a/dvc/command/imp.py b/dvc/command/imp.py
index 6b896c59b8..011270fb46 100644
--- a/dvc/command/imp.py
+++ b/dvc/command/imp.py
@@ -33,8 +33,8 @@ def run(self):
 
 def add_parser(subparsers, parent_parser):
     IMPORT_HELP = (
-        "Download file or directory tracked by DVC or by Git "
-        "into the workspace, and track it."
+        "Download a file or directory tracked by another DVC or Git "
+        "repository, and track it."
     )
 
     import_parser = subparsers.add_parser(
diff --git a/dvc/command/imp_url.py b/dvc/command/imp_url.py
index b11245da6c..f41d88b36a 100644
--- a/dvc/command/imp_url.py
+++ b/dvc/command/imp_url.py
@@ -33,15 +33,15 @@ def run(self):
 
 
 def add_parser(subparsers, parent_parser):
-    IMPORT_HELP = (
-        "Download or copy file from URL and take it under DVC control."
+    IMPORTURL_HELP = (
+        "Download a file or directory from a supported URL, and track it."
     )
 
     import_parser = subparsers.add_parser(
         "import-url",
         parents=[parent_parser],
-        description=append_doc_link(IMPORT_HELP, "import-url"),
-        help=IMPORT_HELP,
+        description=append_doc_link(IMPORTURL_HELP, "import-url"),
+        help=IMPORTURL_HELP,
         formatter_class=argparse.RawTextHelpFormatter,
     )
     import_parser.add_argument(