Fortran needs an official logo

[jacobwilliams]

It should be modern, iconic, and hopefully not that ugly brown color from the original Fortran manual.

Even C++ has a logo now.

[certik]

Yes! One idea could be to convey a combination of old, trusted, robust, fast and modern. Because it's old, but also modern.

…

On Sun, Oct 27, 2019, at 8:06 AM, Jacob Williams wrote: It should be modern, iconic, and hopefully not that ugly brown color from the original Fortran manual. Even C++ <https://github.com/isocpp/logos> has a logo now. — You are receiving this because you are subscribed to this thread. Reply to this email directly, view it on GitHub <#47?email_source=notifications&email_token=AAAFAWAXUU3SH5XLZCNYTH3QQWN7FA5CNFSM4JFR2PW2YY3PNVWWK3TUL52HS4DFUVEXG43VMWVGG33NNVSW45C7NFSM4HUTJ7MA>, or unsubscribe <https://github.com/notifications/unsubscribe-auth/AAAFAWGAKFUZHJ2UXHDQBL3QQWN7FANCNFSM4JFR2PWQ>.

[milancurcic]

I love this. I suggest that the Fortran logo should not:

• Be a white lowercase letter f on a blue background
• Have an illustration of a punchcard in it

I think this thread could be used to submit mock-ups or even finished designs, and people can vote up their favorites.

[jacobwilliams]

Nooooo punchcards!!!

[cmacmackin]

I love this. I suggest that the Fortran logo should not:

* Be a white lowercase letter `f` on a blue background

...

I'm feeling a bit attacked in my choice of logo/favicon for FORD 😆

[jacobwilliams]

I made this some time ago, but I'm not wild about it.

[septcolor]

It seems that some services also want to find a Fortran logo, but no widely accepted ones found...

Fortran / official or unofficial logo
exercism/meta#46
Logo needed
exercism/fortran#5

Searching for "Fortran logo" gives these images.
Searching for "formula translator logo" gives these ones.
Searching for "formula one logo" gives these images (just for comparison).

[milancurcic]

What does "official" mean here? Does it mean approved by the committee? Or selected by the community?

For a first stab, a simple and incremental approach could be surprisingly effective:

• Pick a background color (not brown);
• Pick a foreground color (not brown);
• Pick a font style;
• Type "Fortran";

I also like just the initial variant of it (F), like that of @jacobwilliams, but something less brown 😄

(caveat: I'm not a designer, and am not known for good design :D)

[certik]

Ideally it would be first selected by the community and then approved by the committee.

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On Mon, Oct 28, 2019, at 7:23 AM, Milan Curcic wrote: What does "official" mean here? Does it mean approved by the committee? Or selected by the community? For a first stab, a simple and incremental approach could be surprisingly effective: * Pick a background color (not brown); * Pick a foreground color (not brown); * Pick a font style; * Type "Fortran"; I also like just the initial variant of it (F), like that of @jacobwilliams <https://github.com/jacobwilliams>, but something less brown 😄 (caveat: I'm not a designer, and am not known for good design :D) — You are receiving this because you commented. Reply to this email directly, view it on GitHub <#47?email_source=notifications&email_token=AAAFAWBTM47MNMJPWOVOPYLQQ3RVPA5CNFSM4JFR2PW2YY3PNVWWK3TUL52HS4DFVREXG43VMVBW63LNMVXHJKTDN5WW2ZLOORPWSZGOECM3EUI#issuecomment-546943569>, or unsubscribe <https://github.com/notifications/unsubscribe-auth/AAAFAWGZEHAX7GDZE44S7S3QQ3RVPANCNFSM4JFR2PWQ>.

[septcolor]

Using some online (free) service and typing "Fortran" gives me this kind of image:

It might be interesting to experiment with such services and gather samples (as a starter). Another idea might be to use some animal or fictitious/symbolic icon :)

Personally, I also like a single letter "F" (but not so brown..)

[cmacmackin]

Just thinking out loud here, but sometimes language and library logos will somehow incorporate a key feature or concept. For example, the NumPy logo (which I can't say I particularly like) has a representation of a multi-dimensional array.

I would consider Fortran's key features to be its speed and its powerful array handling. So perhaps some syntax to indicate array slicing could be incorporated. Say, instead of just an F it could be F(:) or F(:,:).

[milancurcic]

I would consider Fortran's key features to be its speed and its powerful array handling. So perhaps some syntax to indicate array slicing could be incorporated. Say, instead of just an F it could be F(:) or F(:,:).

I'm a strong advocate for Fortran's native parallelism and array features, so would F(:)[:] work? 😄

[milancurcic]

Another idea might be to use some animal or fictitious/symbolic icon :)

I like it. Some recent languages (Rust, Go, etc.) have a language mascot, which helps them appear cute, whimsical, playful, and friendly. Seems like a silly thing, but it would help Fortran's long term image IMO.

[certik]

I am not a big fan of a mascot personally, but I really like the other proposed ideas.