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commit 81bbde136bee1c25465263c612a3a346a3bb57bd 1 parent 7ab5a49
Jack Kinsella authored
2  _layouts/default.html
View
@@ -85,7 +85,7 @@ <h3 class="byline">
Jack Kinsella is a <a
href="/rails-developer-london.html">Rails
developer in London</a>, the founder of <a href="http://www.oxbridgenotes.co.uk">Oxbridge Notes</a> and the co-founder of <a href="http://www.bolivianexpress.org">Bolivian Express.</a></h3>
- <p>Follow me if you code Ruby/Rails, want to learn about online marketing or software entrepreneurship.</p>
+ <p>Follow me for thoughts on Ruby/Rails, online marketing, and entrepreneurship.</p>
<section class="links about_and_follow">
<ul>
2  _site/2011/09/05/textmate-to-vim.html
View
@@ -829,7 +829,7 @@ <h3 class="byline">
Jack Kinsella is a <a
href="/rails-developer-london.html">Rails
developer in London</a>, the founder of <a href="http://www.oxbridgenotes.co.uk">Oxbridge Notes</a> and the co-founder of <a href="http://www.bolivianexpress.org">Bolivian Express.</a></h3>
- <p>Follow me if you code Ruby/Rails, want to learn about online marketing or software entrepreneurship.</p>
+ <p>Follow me for thoughts on Ruby/Rails, online marketing, and entrepreneurship.</p>
<section class="links about_and_follow">
<ul>
2  _site/atom.xml
View
@@ -4,7 +4,7 @@
<title>Jack Kinsella</title>
<link href="http://www.jackinsella.ie/atom.xml" rel="self"/>
<link href="http://www.jackkinsella.ie/"/>
- <updated>2011-09-05T13:42:40+01:00</updated>
+ <updated>2011-09-05T14:31:03+01:00</updated>
<id>http://www.jackkinsella.ie/</id>
<author>
<name>Jack Kinsella</name>
2  _site/blog.html
View
@@ -96,7 +96,7 @@ <h3 class="byline">
Jack Kinsella is a <a
href="/rails-developer-london.html">Rails
developer in London</a>, the founder of <a href="http://www.oxbridgenotes.co.uk">Oxbridge Notes</a> and the co-founder of <a href="http://www.bolivianexpress.org">Bolivian Express.</a></h3>
- <p>Follow me if you code Ruby/Rails, want to learn about online marketing or software entrepreneurship.</p>
+ <p>Follow me for thoughts on Ruby/Rails, online marketing, and entrepreneurship.</p>
<section class="links about_and_follow">
<ul>
6 _site/css/main.css
View
@@ -482,9 +482,9 @@ nav ul {
padding-left: 30%;
}
nav ul {
- width: 15em;
- padding-left: 0;
-}
+ width: 15em;
+ padding-left: 0;
+ }
.ie nav ul {
width: 15em;
padding-left: 0;
4 _site/index.html
View
@@ -67,7 +67,7 @@ <h1 class="fn">Jack Kinsella</h1>
<header>
<div>
<h1 class="entry-title">Rails Developer London</h1>
- <p>Experienced in Ruby on Rails, specializing in e-commerce,conversion optimisation and automated SEO.</p>
+ <p>Experienced in Ruby on Rails, specializing in e-commerce, conversion optimisation and automated SEO.</p>
</div>
</header>
@@ -92,7 +92,7 @@ <h3 class="byline">
Jack Kinsella is a <a
href="/rails-developer-london.html">Rails
developer in London</a>, the founder of <a href="http://www.oxbridgenotes.co.uk">Oxbridge Notes</a> and the co-founder of <a href="http://www.bolivianexpress.org">Bolivian Express.</a></h3>
- <p>Follow me if you code Ruby/Rails, want to learn about online marketing or software entrepreneurship.</p>
+ <p>Follow me for thoughts on Ruby/Rails, online marketing, and entrepreneurship.</p>
<section class="links about_and_follow">
<ul>
27 _site/portfolio.html
View
@@ -81,28 +81,37 @@ <h1 class="entry-title">Portfolio</h1>
</ul>
<h2 id="oxbridge_notes">Oxbridge Notes</h2>
<p><a href="http://www.oxbridgenotes.co.uk">Visit Oxbridge Notes</a></p>
-<p>On online marketplace where students can upload their college notes and sell them, earning a commission on every sale. I built and designed this app from scratch and have maintained it for nearly two years.</p>
+<p>On online marketplace where students can upload their college notes and sell them, earning a commission on every sale. I built and designed this app from scratch and have maintained it for nearly two years. I was the only programmer working on the web app.</p>
<h3>E-Commerce and Design</h3>
<p><img src="images/oxbridge_notes_home2.png" alt="" /></p>
-<p>I cut down on development time by taking an open source e-commerce store for T-Shirts and modifying it to sell digital downloads. Above, you can see categories of notes in the left sidebar and key products displayed on the homepage. Buyers add packages of notes to the cart just like in standard e-commerce websites, and upon payment the notes are automatically delivered to them. No staff are needed to make or process sales.</p>
+<p>Above, you can see categories of notes such as &#8220;Law&#8221; or &#8220;Medicine&#8221; displayed in the left sidebar. In the centre key products, shown for <span class="caps">SEO</span> purposes. Visitors to the website can add packages of notes to their cart exactly like in any other standard e-commerce website. Upon payment their notes are automatically delivered to them. No staff are needed to make or process sales.</p>
+<p>I cut down on development time by taking an open source e-commerce store for T-Shirts and modifying it to sell digital downloads. I would try to take similar shortcuts with your work, rather than build things from scratch.</p>
<h3>ABTesting and Conversion Optimisation</h3>
<p><img src="images/oxbridge_notes_abtests.png" alt="" /></p>
-<p>In order to maximize sales I integrated an internal AB testing system. The example above shows the results of an ongoing test whereby 50% of visitors see one version of the checkout page (with a plain checkout button), and the other 50% see an alternate version with a pretty green button. The administrator learns not only the result of the test but also whether he can rely on this result as something statistically valid.</p>
+<p>In order to improve sales I built an internal AB testing system. The example above shows the results of an ongoing test whereby 50% of visitors see a version of the checkout page with a plain checkout button, and the other 50% see a version with a pretty green button. The administrator learns not only the result of the test, but also whether he can rely on the result as statistically valid. Despite the standard button winning here this result is not statistically valid. When he clicks &#8220;End experiment and pick this&#8221;, his chosen version will be shown to customers from then on. AB testing is a technique in heavy use in websites such as Google or Amazon, and is of key importance in any<br />
+online commercial venture.</p>
<h3>Custom Activity Feed</h3>
-<p>Administrators of the website can see all key user activities, giving them awareness of how the business is doing and what their users are up to. Prior to this the administrators would have to visit many different pages to find the same information.</p>
+<p>Administrators of the website can see all user activities such as sign ups, seller deletions, customer queries, new files added, notes packs added to the cart, and summaries of changes made by seller&#8217;s to live products. This gives administrators a bird&#8217;s eye awareness of how their business is doing and what their users are up to.</p>
<h3>Seller Area with File Management</h3>
<p><img src="images/oxbridge_notes_file_management.png" alt="" /></p>
-<p>Sellers of notes can manage their inventory and changes they make will modify the live notes for sale on the website&#8217;s front end. Shown above is one of screens in the seller&#8217;s administrative area where they can delete individual files included in certain products.</p>
+<p>Sellers of notes can add and remove additional notes, and changes they make will modify the notes for sale on the website&#8217;s front-end. Shown above is a screen in the seller&#8217;s administrative area where they manage the files included in certain packets of notes they have up on sale.</p>
<h3>Financial Reporting</h3>
<p><img src="images/oxbridge_notes_orders_overview.png" alt="" /></p>
-<p>The administrator website has an overview of all the orders made over periods of time, broken down by category and by user. Using this data he learns what products sell best and so he knows where he ought to be most focusing his marketing efforts.</p>
+<p>The administrator has an overview of all the orders made over specified periods of time, broken down by category. Using this data he learns what products sell best, and so he knows where he ought to focus his marketing efforts.</p>
+<h3>Document Conversions</h3>
+<p>I built a document conversion server which converts <span class="caps">WORD</span> and other documents to PDFs and <span class="caps">HTML</span>, and then displays the first few pages of these as samples to potential customers. These samples attract many customers.</p>
+<h3><span class="caps">SEO</span></h3>
+<p>Oxbridge Notes includes a thorough automated <span class="caps">SEO</span> function, including synchronised title tags, h1 tags, b tags, <span class="caps">URL</span> permalinks, body text and internal links, all of which signal to Google that the page should rank for the keywords our internal tracking indicated led to our our highest sales historically.</p>
+<p>The software generates hundreds of advertising keyboards based on the contents of the notes for sale and administrators can feed these keywords into Google Adwords campaigns, driving yet more customers to the website.</p>
<h2 id="second_conscience">Second Conscience</h2>
<p><a href="http://www.secondconscience.com">Visit Second Consience</a></p>
-<p>At the end of every day Benjamin Franklin graded his own adherence to thirteen virtues and attempted to minimize transgressions. This personal project was my attempt to bring his behavioural modification tool into the electronic age. Users add numerous &#8220;habits&#8221; and attempt to win awards by completing them continuously for extended periods. The website is called second conscience because reinforces your own conscience by harassing you with guilt emails if you forget to log in or transgress too frequently. The project is not being maintained so it may have degraded somewhat.</p>
+<p>At the end of every day Benjamin Franklin graded his own adherence to thirteen virtues, aiming to minimize transgressions. This personal project was my attempt to bring his behavioural modification tool into the electronic age. Users add numerous &#8220;habits&#8221; and attempt to win awards by completing them continuously for extended periods. The website is called second conscience because it reinforces your own conscience by harassing you with guilt emails if you forget to log in or transgress too frequently.</p>
+<p>In building the application I researched behavioural psychology as applied in prisons and schools and modelled token economies within its badge system.</p>
+The project is not being maintained so it may have degraded somewhat.
<p><img src="images/second_conscience_habits.png" alt="" /></p>
<h2 id="bolivian_express">Bolivian Express</h2>
<p><a href="http://www.bolivianexpress.org">Visit Bolivian Express</a></p>
-<p>I was the sole developer and designer for Bolivian Express, Bolivia&#8217;s major English language newspaper. Features include a <span class="caps">CMS</span> for articles built using Refinery, and a bespoke system for managing interns hires and payments via Paypal. I did a Rails 2.0 to Rails 3.0 upgrade on the project.</p>
+<p>I was the sole developer and designer for Bolivian Express, Bolivia&#8217;s major English language newspaper. Features include a <span class="caps">CMS</span> for articles and web pages, and a bespoke system for managing intern hires and payments via Paypal. I did a Rails 2.0 to Rails 3.0 upgrade on the project.</p>
<p><img src="images/bolivian_express_calendar.png" alt="" /></p>
<h2 id="hired_help">Hired Help</h2>
<p><a href="http://www.hiredhelp.ie">Visit Hired Help</a></p>
@@ -119,7 +128,7 @@ <h3 class="byline">
Jack Kinsella is a <a
href="/rails-developer-london.html">Rails
developer in London</a>, the founder of <a href="http://www.oxbridgenotes.co.uk">Oxbridge Notes</a> and the co-founder of <a href="http://www.bolivianexpress.org">Bolivian Express.</a></h3>
- <p>Follow me if you code Ruby/Rails, want to learn about online marketing or software entrepreneurship.</p>
+ <p>Follow me for thoughts on Ruby/Rails, online marketing, and entrepreneurship.</p>
<section class="links about_and_follow">
<ul>
22 _site/rails-developer-london.html
View
@@ -81,24 +81,26 @@ <h1 class="entry-title">Rails developer London</h1>
<li><a href="#contact_me">Contact</a></li>
</ul>
<h2 id="services">Professional Services Offered</h2>
-<p>I am a full-stack web developer who builds web applications such as <a href="http://www.oxbridgenotes.co.uk">Oxbridge Notes</a> and <a href="http://www.bolivianexpress.org">Bolivian Express</a>. I have four years experience with Ruby and the Ruby on Rails web framework and it associated technologies, <span class="caps">CSS</span>, the <span class="caps">HTTP</span> protocol, Linux, the cloud infrastructure, and, to a lesser extent, Javascript.</p>
+<p>I am a full-stack web developer who builds web applications such as <a href="http://www.oxbridgenotes.co.uk">Oxbridge Notes</a> and <a href="http://www.hiredhelp.ie">Hired Help</a>. I have four years experience with Ruby and the Ruby on Rails web framework and it associated technologies, <span class="caps">CSS</span>, the <span class="caps">HTTP</span> protocol, Linux, the cloud infrastructure, and, to a lesser albeit growing extent, Javascript.</p>
<h2 id="why_hire">Why Hire Me?</h2>
<h3>Technical Competence</h3>
-<p>I have a track record of building, deploying, and maintaining web applications such as those in my <a href="/portfolio.html">portfolio</a>. I attend <a href="http://scottishrubyconference.com/">Ruby conferences</a> and <a href="http://rubyireland.com/">Ruby meetups</a>. I&#8217;ve contributed to over fifteen <a href="https://github.com/jackkinsella">open source projects</a>, I <a href="/blog.html">blog about Ruby</a>, I answer programming questions in <a href="http://stackoverflow.com/users/286286/jack-kinsella">forums</a>, and I&#8217;m writing a book on Rails best practices.</p>
+<p>I have a track record of building, deploying, and maintaining web applications such as those in my <a href="/portfolio.html">portfolio</a>. I attend <a href="http://scottishrubyconference.com/">Ruby conferences</a> and <a href="http://rubyireland.com/">Ruby meetups</a>. I&#8217;ve contributed to over fifteen <a href="https://github.com/jackkinsella">open source projects</a>, I <a href="/blog.html">blog about Ruby</a>, I answer programming questions in <a href="http://stackoverflow.com/users/286286/jack-kinsella">forums</a>, and I&#8217;m writing a book on Rails best practices. I&#8217;m a smart all rounder, as evidenced by scoring the highest possible result in state examinations and by winning a place at Oxford University.</p>
<h3>Reliable, Bug Free Code</h3>
-<p>I practice <span class="caps">TDD</span>, which means, amongst others things, that I design my software in a way that it can automatically verify itself following every release. This means you won&#8217;t have to hire a tester to manually run through every page in a browser. Although <span class="caps">TDD</span> takes more time than conventional coding, the safeguards against bugs make it the coding practice of choice for those who demand high quality stable software, and is the development tool of choice in companies such as LinkedIn, Facebook, Google,and 37Signals.</p>
+<p>I practice <span class="caps">TDD</span>, which means, amongst others things, that I design my software in a way that it can automatically verify itself following every release. This means you won&#8217;t have to hire a tester to manually run through every page in a browser. Although <span class="caps">TDD</span> takes more time than conventional coding, the safeguards against bugs make it the coding practice of choice for those who demand high quality stable software, such as LinkedIn, Facebook, Google,and 37Signals.</p>
<h3>Open Source Technology</h3>
<p>I&#8217;m familiar with the key open-source libraries in Ruby/Rails, and I use these in place of writing custom code. Less custom code means I spend less time building your application and you receive a smaller bill for my services.</p>
<h3>Advice on Key Technical Considerations</h3>
<p>A web programmer&#8217;s job isn&#8217;t just to program; his job is also to advise on technical considerations and online business.</p>
-<p>Drawing from my experience seeing projects grow from napkin scribbles to unmanned money-making machines, I try to point out key features you may be omitting, and, equally, expensive and pointless features you want to include. Here are a small sample of the issues I will advise you on:</p>
+<p>Drawing from my experience seeing projects grow from napkin scribbles to unmanned money-making machines, I try to point out key features that you may be omitting, and, equally, expensive but pointless functionality you might want to include. Here is a small sample of the issues on which I will advise:</p>
<ul>
- <li><strong><span class="caps">SEO</span> strategy</strong>: By far the cheapest traffic comes through high ranks in organic search. Through years of experimentation I&#8217;ve found a technique to increase organic traffic dramatically, three-fold in the most recent case. I will help you build <span class="caps">SEO</span> into the core of your application.</li>
- <li><strong>Tracking Key Performance Indicators</strong>: The three big advantages of doing business online are automation of repetitive tasks, low overheads, and <strong>the ability to track and analyse data</strong>. By monitoring KPIs such as sign ups, uploads, sales in a particular category and time spent on individual pages, you can make informed decisions about your business, leading to a competitive edge.</li>
- <li><strong>Backup Solutions</strong>: Losing your customer&#8217;s data will ruin your business&#8217;s reputation and may even force you to shut down your business. I&#8217;ll discuss and implement an approriate backup option for your application.</li>
- <li><strong>Security Against Hacking</strong>: Hacked accounts and leaked personal details will cost your business dearly. I use the latest security best practices to prevent common hacks, such as <span class="caps">SQL</span> injection, Cross-Site-Forgery-Protection, Cross-Site-Scripting and Mass Assignment overrides.</li>
+ <li><strong><span class="caps">SEO</span> strategy</strong>: By far the cheapest traffic comes through high ranks in organic search. Through years of experimentation I&#8217;ve found a technique to increase organic traffic dramatically, three-fold in the most recent case. I will help you build <span class="caps">SEO</span> into the core of your application. Having the greatest web app on the net means nothing if no-one ever finds it.</li>
</ul>
-<h2 id="testimonials">What Other People Say</h2>
+<ul>
+ <li><strong>Tracking Key Performance Indicators</strong>: The three big advantages of doing business online are automation of repetitive tasks, low overheads, and <strong>the ability to track and analyse data</strong>. By monitoring KPIs such as sign ups, uploads, sales in a particular category and time spent on individual pages, you can make informed decisions about your business, leading to a competitive edge. I&#8217;ll advise you on how to integrate tracking at every level of your application, and display the data in a summary form you can easily digest.</li>
+ <li><strong>Backup Solutions</strong>: Losing your customer&#8217;s data will ruin your business&#8217;s reputation and may even force you to shut down your business. I&#8217;ll discuss and implement an appropriate backup solution for your application.</li>
+ <li><strong>Security Against Hacking</strong>: Hacked accounts and leaked personal details will cost your business dearly. I use the latest security best practices to prevent common hacks, such as <span class="caps">SQL</span> injection, Cross-Site-Forgery, Cross-Site-Scripting and Mass Assignment overrides.</li>
+</ul>
+<h2 id="testimonials">What Other People Have Said About Me</h2>
<blockquote>
<p>&#8220;Insanely committed to learning and developing his skills; helped to architect a social networking site driven by his passion for understanding people and the way they think. Not to mention his dizzying energy and work ethic. Work for him, work with him, get him to work for you -really can&#8217;t go wrong, one in 6 billion.&#8221;<br />
<cite>Amaru Villanueva Rance, Innovation Analyst, <a href="http://giffgaff.com/">giffgaff</a></cite></p>
@@ -131,7 +133,7 @@ <h3 class="byline">
Jack Kinsella is a <a
href="/rails-developer-london.html">Rails
developer in London</a>, the founder of <a href="http://www.oxbridgenotes.co.uk">Oxbridge Notes</a> and the co-founder of <a href="http://www.bolivianexpress.org">Bolivian Express.</a></h3>
- <p>Follow me if you code Ruby/Rails, want to learn about online marketing or software entrepreneurship.</p>
+ <p>Follow me for thoughts on Ruby/Rails, online marketing, and entrepreneurship.</p>
<section class="links about_and_follow">
<ul>
6 css/main.css
View
@@ -482,9 +482,9 @@ nav ul {
padding-left: 30%;
}
nav ul {
- width: 15em;
- padding-left: 0;
-}
+ width: 15em;
+ padding-left: 0;
+ }
.ie nav ul {
width: 15em;
padding-left: 0;
2  index.html
View
@@ -1,7 +1,7 @@
---
layout: default
title: Rails Developer London
-subtitle: Experienced in Ruby on Rails, specializing in e-commerce,conversion optimisation and automated SEO.
+subtitle: Experienced in Ruby on Rails, specializing in e-commerce, conversion optimisation and automated SEO.
---
<h2>Latest Blog Posts</h2>
{% for post in site.posts %}
33 portfolio.textile
View
@@ -13,41 +13,58 @@ h2(#oxbridge_notes). Oxbridge Notes
"Visit Oxbridge Notes":http://www.oxbridgenotes.co.uk
-On online marketplace where students can upload their college notes and sell them, earning a commission on every sale. I built and designed this app from scratch and have maintained it for nearly two years.
+On online marketplace where students can upload their college notes and sell them, earning a commission on every sale. I built and designed this app from scratch and have maintained it for nearly two years. I was the only programmer working on the web app.
h3. E-Commerce and Design
!images/oxbridge_notes_home2.png!
-I cut down on development time by taking an open source e-commerce store for T-Shirts and modifying it to sell digital downloads. Above, you can see categories of notes in the left sidebar and key products displayed on the homepage. Buyers add packages of notes to the cart just like in standard e-commerce websites, and upon payment the notes are automatically delivered to them. No staff are needed to make or process sales.
+Above, you can see categories of notes such as "Law" or "Medicine" displayed in the left sidebar. In the centre key products, shown for SEO purposes. Visitors to the website can add packages of notes to their cart exactly like in any other standard e-commerce website. Upon payment their notes are automatically delivered to them. No staff are needed to make or process sales.
+
+I cut down on development time by taking an open source e-commerce store for T-Shirts and modifying it to sell digital downloads. I would try to take similar shortcuts with your work, rather than build things from scratch.
h3. ABTesting and Conversion Optimisation
!images/oxbridge_notes_abtests.png!
-In order to maximize sales I integrated an internal AB testing system. The example above shows the results of an ongoing test whereby 50% of visitors see one version of the checkout page (with a plain checkout button), and the other 50% see an alternate version with a pretty green button. The administrator learns not only the result of the test but also whether he can rely on this result as something statistically valid.
+In order to improve sales I built an internal AB testing system. The example above shows the results of an ongoing test whereby 50% of visitors see a version of the checkout page with a plain checkout button, and the other 50% see a version with a pretty green button. The administrator learns not only the result of the test, but also whether he can rely on the result as statistically valid. Despite the standard button winning here this result is not statistically valid. When he clicks "End experiment and pick this", his chosen version will be shown to customers from then on. AB testing is a technique in heavy use in websites such as Google or Amazon, and is of key importance in any
+online commercial venture.
h3. Custom Activity Feed
-Administrators of the website can see all key user activities, giving them awareness of how the business is doing and what their users are up to. Prior to this the administrators would have to visit many different pages to find the same information.
+Administrators of the website can see all user activities such as sign ups, seller deletions, customer queries, new files added, notes packs added to the cart, and summaries of changes made by seller's to live products. This gives administrators a bird's eye awareness of how their business is doing and what their users are up to.
h3. Seller Area with File Management
!images/oxbridge_notes_file_management.png!
-Sellers of notes can manage their inventory and changes they make will modify the live notes for sale on the website's front end. Shown above is one of screens in the seller's administrative area where they can delete individual files included in certain products.
+Sellers of notes can add and remove additional notes, and changes they make will modify the notes for sale on the website's front-end. Shown above is a screen in the seller's administrative area where they manage the files included in certain packets of notes they have up on sale.
h3. Financial Reporting
!images/oxbridge_notes_orders_overview.png!
-The administrator website has an overview of all the orders made over periods of time, broken down by category and by user. Using this data he learns what products sell best and so he knows where he ought to be most focusing his marketing efforts.
+The administrator has an overview of all the orders made over specified periods of time, broken down by category. Using this data he learns what products sell best, and so he knows where he ought to focus his marketing efforts.
+
+h3. Document Conversions
+
+I built a document conversion server which converts WORD and other documents to PDFs and HTML, and then displays the first few pages of these as samples to potential customers. These samples attract many customers.
+
+h3. SEO
+
+Oxbridge Notes includes a thorough automated SEO function, including synchronised title tags, h1 tags, b tags, URL permalinks, body text and internal links, all of which signal to Google that the page should rank for the keywords our internal tracking indicated led to our our highest sales historically.
+
+The software generates hundreds of advertising keyboards based on the contents of the notes for sale and administrators can feed these keywords into Google Adwords campaigns, driving yet more customers to the website.
h2(#second_conscience). Second Conscience
"Visit Second Consience":http://www.secondconscience.com
-At the end of every day Benjamin Franklin graded his own adherence to thirteen virtues and attempted to minimize transgressions. This personal project was my attempt to bring his behavioural modification tool into the electronic age. Users add numerous "habits" and attempt to win awards by completing them continuously for extended periods. The website is called second conscience because reinforces your own conscience by harassing you with guilt emails if you forget to log in or transgress too frequently. The project is not being maintained so it may have degraded somewhat.
+At the end of every day Benjamin Franklin graded his own adherence to thirteen virtues, aiming to minimize transgressions. This personal project was my attempt to bring his behavioural modification tool into the electronic age. Users add numerous "habits" and attempt to win awards by completing them continuously for extended periods. The website is called second conscience because it reinforces your own conscience by harassing you with guilt emails if you forget to log in or transgress too frequently.
+
+In building the application I researched behavioural psychology as applied in prisons and schools and modelled token economies within its badge system.
+
+ The project is not being maintained so it may have degraded somewhat.
!images/second_conscience_habits.png!
@@ -55,7 +72,7 @@ h2(#bolivian_express). Bolivian Express
"Visit Bolivian Express":http://www.bolivianexpress.org
-I was the sole developer and designer for Bolivian Express, Bolivia's major English language newspaper. Features include a CMS for articles built using Refinery, and a bespoke system for managing interns hires and payments via Paypal. I did a Rails 2.0 to Rails 3.0 upgrade on the project.
+I was the sole developer and designer for Bolivian Express, Bolivia's major English language newspaper. Features include a CMS for articles and web pages, and a bespoke system for managing intern hires and payments via Paypal. I did a Rails 2.0 to Rails 3.0 upgrade on the project.
!images/bolivian_express_calendar.png!
18 rails-developer-london.textile
View
@@ -11,17 +11,17 @@ subtitle: Experienced and professional. Specialising in E-Commerce, conversion o
h2(#services). Professional Services Offered
-I am a full-stack web developer who builds web applications such as "Oxbridge Notes":http://www.oxbridgenotes.co.uk and "Bolivian Express":http://www.bolivianexpress.org. I have four years experience with Ruby and the Ruby on Rails web framework and it associated technologies, CSS, the HTTP protocol, Linux, the cloud infrastructure, and, to a lesser extent, Javascript.
+I am a full-stack web developer who builds web applications such as "Oxbridge Notes":http://www.oxbridgenotes.co.uk and "Hired Help":http://www.hiredhelp.ie. I have four years experience with Ruby and the Ruby on Rails web framework and it associated technologies, CSS, the HTTP protocol, Linux, the cloud infrastructure, and, to a lesser albeit growing extent, Javascript.
h2(#why_hire). Why Hire Me?
h3. Technical Competence
-I have a track record of building, deploying, and maintaining web applications such as those in my "portfolio":/portfolio.html. I attend "Ruby conferences":http://scottishrubyconference.com/ and "Ruby meetups":http://rubyireland.com/. I've contributed to over fifteen "open source projects":https://github.com/jackkinsella, I "blog about Ruby":/blog.html, I answer programming questions in "forums":http://stackoverflow.com/users/286286/jack-kinsella, and I'm writing a book on Rails best practices.
+I have a track record of building, deploying, and maintaining web applications such as those in my "portfolio":/portfolio.html. I attend "Ruby conferences":http://scottishrubyconference.com/ and "Ruby meetups":http://rubyireland.com/. I've contributed to over fifteen "open source projects":https://github.com/jackkinsella, I "blog about Ruby":/blog.html, I answer programming questions in "forums":http://stackoverflow.com/users/286286/jack-kinsella, and I'm writing a book on Rails best practices. I'm a smart all rounder, as evidenced by scoring the highest possible result in state examinations and by winning a place at Oxford University.
h3. Reliable, Bug Free Code
-I practice TDD, which means, amongst others things, that I design my software in a way that it can automatically verify itself following every release. This means you won't have to hire a tester to manually run through every page in a browser. Although TDD takes more time than conventional coding, the safeguards against bugs make it the coding practice of choice for those who demand high quality stable software, and is the development tool of choice in companies such as LinkedIn, Facebook, Google,and 37Signals.
+I practice TDD, which means, amongst others things, that I design my software in a way that it can automatically verify itself following every release. This means you won't have to hire a tester to manually run through every page in a browser. Although TDD takes more time than conventional coding, the safeguards against bugs make it the coding practice of choice for those who demand high quality stable software, such as LinkedIn, Facebook, Google,and 37Signals.
h3. Open Source Technology
@@ -31,15 +31,15 @@ h3. Advice on Key Technical Considerations
A web programmer's job isn't just to program; his job is also to advise on technical considerations and online business.
-Drawing from my experience seeing projects grow from napkin scribbles to unmanned money-making machines, I try to point out key features you may be omitting, and, equally, expensive and pointless features you want to include. Here are a small sample of the issues I will advise you on:
+Drawing from my experience seeing projects grow from napkin scribbles to unmanned money-making machines, I try to point out key features that you may be omitting, and, equally, expensive but pointless functionality you might want to include. Here is a small sample of the issues on which I will advise:
-* *SEO strategy*: By far the cheapest traffic comes through high ranks in organic search. Through years of experimentation I've found a technique to increase organic traffic dramatically, three-fold in the most recent case. I will help you build SEO into the core of your application.
-* *Tracking Key Performance Indicators*: The three big advantages of doing business online are automation of repetitive tasks, low overheads, and *the ability to track and analyse data*. By monitoring KPIs such as sign ups, uploads, sales in a particular category and time spent on individual pages, you can make informed decisions about your business, leading to a competitive edge.
-* *Backup Solutions*: Losing your customer's data will ruin your business's reputation and may even force you to shut down your business. I'll discuss and implement an approriate backup option for your application.
-* *Security Against Hacking*: Hacked accounts and leaked personal details will cost your business dearly. I use the latest security best practices to prevent common hacks, such as SQL injection, Cross-Site-Forgery-Protection, Cross-Site-Scripting and Mass Assignment overrides.
+* *SEO strategy*: By far the cheapest traffic comes through high ranks in organic search. Through years of experimentation I've found a technique to increase organic traffic dramatically, three-fold in the most recent case. I will help you build SEO into the core of your application. Having the greatest web app on the net means nothing if no-one ever finds it.
-h2(#testimonials). What Other People Say
+* *Tracking Key Performance Indicators*: The three big advantages of doing business online are automation of repetitive tasks, low overheads, and *the ability to track and analyse data*. By monitoring KPIs such as sign ups, uploads, sales in a particular category and time spent on individual pages, you can make informed decisions about your business, leading to a competitive edge. I'll advise you on how to integrate tracking at every level of your application, and display the data in a summary form you can easily digest.
+* *Backup Solutions*: Losing your customer's data will ruin your business's reputation and may even force you to shut down your business. I'll discuss and implement an appropriate backup solution for your application.
+* *Security Against Hacking*: Hacked accounts and leaked personal details will cost your business dearly. I use the latest security best practices to prevent common hacks, such as SQL injection, Cross-Site-Forgery, Cross-Site-Scripting and Mass Assignment overrides.
+h2(#testimonials). What Other People Have Said About Me
bq. "Insanely committed to learning and developing his skills; helped to architect a social networking site driven by his passion for understanding people and the way they think. Not to mention his dizzying energy and work ethic. Work for him, work with him, get him to work for you -really can't go wrong, one in 6 billion."
??Amaru Villanueva Rance, Innovation Analyst, "giffgaff":http://giffgaff.com/??
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