diff --git a/packages/jaeger-ui/src/constants/default-config.tsx b/packages/jaeger-ui/src/constants/default-config.tsx
index a7b332cb89..ac133f849e 100644
--- a/packages/jaeger-ui/src/constants/default-config.tsx
+++ b/packages/jaeger-ui/src/constants/default-config.tsx
@@ -66,6 +66,7 @@ export default deepFreeze(
         gaID: null,
         trackErrors: true,
       },
+      topTagPrefixes: ['http.'],
     },
     // fields that should be individually merged vs wholesale replaced
     '__mergeFields',
diff --git a/packages/jaeger-ui/src/model/transform-trace-data.test.js b/packages/jaeger-ui/src/model/transform-trace-data.test.js
new file mode 100644
index 0000000000..a0f1164964
--- /dev/null
+++ b/packages/jaeger-ui/src/model/transform-trace-data.test.js
@@ -0,0 +1,31 @@
+// Copyright (c) 2019 The Jaeger Authors.
+//
+// Licensed under the Apache License, Version 2.0 (the "License");
+// you may not use this file except in compliance with the License.
+// You may obtain a copy of the License at
+//
+// http://www.apache.org/licenses/LICENSE-2.0
+//
+// Unless required by applicable law or agreed to in writing, software
+// distributed under the License is distributed on an "AS IS" BASIS,
+// WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
+// See the License for the specific language governing permissions and
+// limitations under the License.
+
+import { orderTags } from './transform-trace-data';
+
+it('correctly orders tags', () => {
+  const orderedTags = orderTags(
+    [
+      { key: 'b.ip', value: '8.8.4.4' },
+      { key: 'http.status_code', value: '200' },
+      { key: 'a.ip', value: '8.8.8.8' },
+    ],
+    ['http.']
+  );
+  expect(orderedTags).toEqual([
+    { key: 'http.status_code', value: '200' },
+    { key: 'a.ip', value: '8.8.8.8' },
+    { key: 'b.ip', value: '8.8.4.4' },
+  ]);
+});
diff --git a/packages/jaeger-ui/src/model/transform-trace-data.tsx b/packages/jaeger-ui/src/model/transform-trace-data.tsx
index db98ea7a7c..8a20818b75 100644
--- a/packages/jaeger-ui/src/model/transform-trace-data.tsx
+++ b/packages/jaeger-ui/src/model/transform-trace-data.tsx
@@ -15,6 +15,7 @@
 import _isEqual from 'lodash/isEqual';
 
 import { getTraceSpanIdsAsTree } from '../selectors/trace';
+import { getConfigValue } from '../utils/config/get-config';
 import { KeyValuePair, Span, SpanData, Trace, TraceData } from '../types/trace';
 import TreeNode from '../utils/TreeNode';
 
@@ -32,6 +33,24 @@ function deduplicateTags(spanTags: Array<KeyValuePair>) {
   return { tags, warnings };
 }
 
+export function orderTags(spanTags: Array<KeyValuePair>, topPrefixes: Array<string>) {
+  const orderedTags: Array<KeyValuePair> = [...spanTags];
+  orderedTags.sort((a, b) => {
+    for (let i = 0; i < (topPrefixes).length; i++) {
+      const p = topPrefixes[i];
+      if (a.key.startsWith(p) && !b.key.startsWith(p)) {
+        return -1;
+      }
+
+      if (!a.key.startsWith(p) && b.key.startsWith(p)) {
+        return 1;
+      }
+    }
+    return a.key.localeCompare(b.key);
+  });
+  return orderedTags;
+}
+
 /**
  * NOTE: Mutates `data` - Transform the HTTP response data into the form the app
  * generally requires.
@@ -109,10 +128,7 @@ export default function transformTraceData(data: TraceData & { spans: SpanData[]
     span.tags = span.tags || [];
     span.references = span.references || [];
     const tagsInfo = deduplicateTags(span.tags);
-    tagsInfo.tags.sort((a, b) => {
-      return a.key.localeCompare(b.key);
-    });
-    span.tags = tagsInfo.tags;
+    span.tags = orderTags(tagsInfo.tags, getConfigValue('topTagPrefixes') || []);
     span.warnings = span.warnings.concat(tagsInfo.warnings);
     span.references.forEach(ref => {
       const refSpan = spanMap.get(ref.spanID) as Span;
diff --git a/packages/jaeger-ui/src/types/config.tsx b/packages/jaeger-ui/src/types/config.tsx
index 9527b7c068..683c82a134 100644
--- a/packages/jaeger-ui/src/types/config.tsx
+++ b/packages/jaeger-ui/src/types/config.tsx
@@ -36,6 +36,7 @@ export type Config = {
   menu: (ConfigMenuGroup | ConfigMenuItem)[];
   search?: { maxLookback: { label: string; value: string } };
   scripts?: TScript[];
+  topTagPrefixes?: string[];
   tracking?: {
     gaID: string | TNil;
     trackErrors: boolean | TNil;