diff --git a/packages/jaeger-ui/src/model/transform-trace-data.test.js b/packages/jaeger-ui/src/model/transform-trace-data.test.js
new file mode 100644
index 0000000000..99c2bbad25
--- /dev/null
+++ b/packages/jaeger-ui/src/model/transform-trace-data.test.js
@@ -0,0 +1,55 @@
+// Copyright (c) 2019 The Jaeger Authors.
+//
+// Licensed under the Apache License, Version 2.0 (the "License");
+// you may not use this file except in compliance with the License.
+// You may obtain a copy of the License at
+//
+// http://www.apache.org/licenses/LICENSE-2.0
+//
+// Unless required by applicable law or agreed to in writing, software
+// distributed under the License is distributed on an "AS IS" BASIS,
+// WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
+// See the License for the specific language governing permissions and
+// limitations under the License.
+
+import { orderTags, deduplicateTags } from './transform-trace-data';
+
+describe('orderTags()', () => {
+  it('correctly orders tags', () => {
+    const orderedTags = orderTags(
+      [
+        { key: 'b.ip', value: '8.8.4.4' },
+        { key: 'http.Status_code', value: '200' },
+        { key: 'z.ip', value: '8.8.8.16' },
+        { key: 'a.ip', value: '8.8.8.8' },
+        { key: 'http.message', value: 'ok' },
+      ],
+      ['z.', 'a.', 'HTTP.']
+    );
+    expect(orderedTags).toEqual([
+      { key: 'z.ip', value: '8.8.8.16' },
+      { key: 'a.ip', value: '8.8.8.8' },
+      { key: 'http.message', value: 'ok' },
+      { key: 'http.Status_code', value: '200' },
+      { key: 'b.ip', value: '8.8.4.4' },
+    ]);
+  });
+});
+
+describe('deduplicateTags()', () => {
+  it('deduplicates tags', () => {
+    const tagsInfo = deduplicateTags([
+      { key: 'b.ip', value: '8.8.4.4' },
+      { key: 'b.ip', value: '8.8.8.8' },
+      { key: 'b.ip', value: '8.8.4.4' },
+      { key: 'a.ip', value: '8.8.8.8' },
+    ]);
+
+    expect(tagsInfo.tags).toEqual([
+      { key: 'b.ip', value: '8.8.4.4' },
+      { key: 'b.ip', value: '8.8.8.8' },
+      { key: 'a.ip', value: '8.8.8.8' },
+    ]);
+    expect(tagsInfo.warnings).toEqual(['Duplicate tag "b.ip:8.8.4.4"']);
+  });
+});
diff --git a/packages/jaeger-ui/src/model/transform-trace-data.tsx b/packages/jaeger-ui/src/model/transform-trace-data.tsx
index 46eeb83c3d..6fc358a7cf 100644
--- a/packages/jaeger-ui/src/model/transform-trace-data.tsx
+++ b/packages/jaeger-ui/src/model/transform-trace-data.tsx
@@ -15,12 +15,14 @@
 import _isEqual from 'lodash/isEqual';
 
 import { getTraceSpanIdsAsTree } from '../selectors/trace';
+import { getConfigValue } from '../utils/config/get-config';
 import { KeyValuePair, Span, SpanData, Trace, TraceData } from '../types/trace';
 import TreeNode from '../utils/TreeNode';
 
-function deduplicateTags(spanTags: Array<KeyValuePair>) {
+// exported for tests
+export function deduplicateTags(spanTags: KeyValuePair[]) {
   const warningsHash: Map<string, string> = new Map<string, string>();
-  const tags: Array<KeyValuePair> = spanTags.reduce<Array<KeyValuePair>>((uniqueTags, tag) => {
+  const tags: KeyValuePair[] = spanTags.reduce<KeyValuePair[]>((uniqueTags, tag) => {
     if (!uniqueTags.some(t => t.key === tag.key && t.value === tag.value)) {
       uniqueTags.push(tag);
     } else {
@@ -32,6 +34,37 @@ function deduplicateTags(spanTags: Array<KeyValuePair>) {
   return { tags, warnings };
 }
 
+// exported for tests
+export function orderTags(spanTags: KeyValuePair[], topPrefixes?: string[]) {
+  const orderedTags: KeyValuePair[] = spanTags.slice();
+  const tp = (topPrefixes || []).map((p: string) => p.toLowerCase());
+
+  orderedTags.sort((a, b) => {
+    const aKey = a.key.toLowerCase();
+    const bKey = b.key.toLowerCase();
+
+    for (let i = 0; i < tp.length; i++) {
+      const p = tp[i];
+      if (aKey.startsWith(p) && !bKey.startsWith(p)) {
+        return -1;
+      }
+      if (!aKey.startsWith(p) && bKey.startsWith(p)) {
+        return 1;
+      }
+    }
+
+    if (aKey > bKey) {
+      return 1;
+    }
+    if (aKey < bKey) {
+      return -1;
+    }
+    return 0;
+  });
+
+  return orderedTags;
+}
+
 /**
  * NOTE: Mutates `data` - Transform the HTTP response data into the form the app
  * generally requires.
@@ -109,7 +142,7 @@ export default function transformTraceData(data: TraceData & { spans: SpanData[]
     span.tags = span.tags || [];
     span.references = span.references || [];
     const tagsInfo = deduplicateTags(span.tags);
-    span.tags = tagsInfo.tags;
+    span.tags = orderTags(tagsInfo.tags, getConfigValue('topTagPrefixes'));
     span.warnings = span.warnings.concat(tagsInfo.warnings);
     span.references.forEach(ref => {
       const refSpan = spanMap.get(ref.spanID) as Span;
diff --git a/packages/jaeger-ui/src/types/config.tsx b/packages/jaeger-ui/src/types/config.tsx
index 9527b7c068..683c82a134 100644
--- a/packages/jaeger-ui/src/types/config.tsx
+++ b/packages/jaeger-ui/src/types/config.tsx
@@ -36,6 +36,7 @@ export type Config = {
   menu: (ConfigMenuGroup | ConfigMenuItem)[];
   search?: { maxLookback: { label: string; value: string } };
   scripts?: TScript[];
+  topTagPrefixes?: string[];
   tracking?: {
     gaID: string | TNil;
     trackErrors: boolean | TNil;