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Fix formatting and reflow text

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jasikpark committed Apr 30, 2019
1 parent f9422dd commit 5666721db330b5f28ffb12855bb51fcb07e25594
@@ -7,6 +7,11 @@ Type = "post"
Date = "2019-04-15T00:32:24-05:00"
+++

I've been trying to figure out what sort of tests are appropriate for this blog. I've finally remembered that grammar and spelling are important and initially looked at [YaSpellerCI](https://github.com/ai/yaspeller-ci) as an option, but finally found [prosebot[bot]](https://github.com/JasonEtco/prosebot) which performs grammar and spelling checks in addition to other writing suggestions.
I've been trying to figure out what sort of tests are appropriate for this blog.
I've finally remembered that grammar and spelling are important and initially
looked at [YaSpellerCI](https://github.com/ai/yaspeller-ci) as an option, but
finally found [prosebot[bot]](https://github.com/JasonEtco/prosebot) which
performs grammar and spelling checks in addition to other writing suggestions.

The reason why I didn't use YaSpellerCI was because it only performs spelling checks, which is important, but probably less important.
The reason why I didn't use YaSpellerCI was because it only performs spelling
checks, which is important, but probably less important.
@@ -7,6 +7,9 @@ Date = "2019-04-08T13:02:57-05:00"
Title = "Archiving my old index.html page"
+++

It took a little bit of effort to achieve because I was unsure how to move it over into my [hugo](https://gohugo.io) website. How I ended up doing it was by moving `index.html` and `css/{main.css,zenburn.css,syntax.css}` to the `static` folder of my hugo website.
It took a little bit of effort to achieve because I was unsure how to move it
over into my [hugo](https://gohugo.io) website. How I ended up doing it was by
moving `index.html` and `css/{main.css,zenburn.css,syntax.css}` to the `static`
folder of my hugo website.

It's at [https://jasik.xyz/old-index-html.html](https://jasik.xyz/old-index-html.html)
It's at [https://jasik.xyz/old-index-html.html](https://jasik.xyz/old-index-html.html)
@@ -2,32 +2,41 @@
date = "2018-11-11T19:47:37-06:00"
draft = false
title = "Cafe Muse | Grilled Cheese Sandwich"
tags = ["recipes"]
type = "post"
+++

This has been a staple at my house growing up for forever. I initially thought it was kinda strange putting honey on a grilled cheese sandwich, but it adds a ton of flavor. This is definitely one of my favorite sandwiches.
This has been a staple at my house growing up for forever. I initially thought
it was kinda strange putting honey on a grilled cheese sandwich, but it adds a
ton of flavor. This is definitely one of my favorite sandwiches.

![](/uploads/cafe-muse-grilled-cheese.jpg)

Recipe courtesy of *Greg Reyner* at *Café Muse*, From the show *Oprah’s Sandwich Showdown*
Recipe courtesy of _Greg Reyner_ at _Café Muse_, From the show _Oprah’s Sandwich
Showdown_

[http://www.cafemuseroyaloak.com/grilled-cheese/](http://www.cafemuseroyaloak.com/grilled-cheese/)

Serves 1

Ingredients

* 1 slice havarti cheese
* 1 slice mozzarella cheese
* 1 slice danish fontina cheese
* 1/2 tbsp butter, softened (for best results, use high-quality butter)
* Honey from a bear squeeze bottle
* 1 tsp fresh basil, chopped
* 2 slices tomato
* 2 slices bread (organic multigrain bread works best)
* Sauté pan large enough for 2 slices of bread

Butter bread on one side with melted butter. Place in pan, butter side down, over medium-low heat. Place mozzarella on one half of the bread and fontina and havarti on the other. Cook until golden on bottom and cheese begins to melt. Place tomato on mozzarella side and honey on fontina/havarti side. Place under broiler for a few minutes to heat up tomato. Sprinkle basil and assemble sandwich.
- 1 slice havarti cheese
- 1 slice mozzarella cheese
- 1 slice danish fontina cheese
- 1/2 tbsp butter, softened (for best results, use high-quality butter)
- Honey from a bear squeeze bottle
- 1 tsp fresh basil, chopped
- 2 slices tomato
- 2 slices bread (organic multigrain bread works best)
- Sauté pan large enough for 2 slices of bread

Butter bread on one side with melted butter. Place in pan, butter side down,
over medium-low heat. Place mozzarella on one half of the bread and fontina and
havarti on the other. Cook until golden on bottom and cheese begins to melt.
Place tomato on mozzarella side and honey on fontina/havarti side. Place under
broiler for a few minutes to heat up tomato. Sprinkle basil and assemble
sandwich.

[Café Muse’s Grilled Cheese Sandwich](https://medium.com/caleb-jasiks-recipe-book/cafe-muses-grilled-cheese-sandwich-3a48692d4d95?source=userActivityShare-35f7f8f56ab-1528242570)

@@ -7,10 +7,15 @@ Type = "post"
Date = "2019-04-02T19:19:52-05:00"
+++

I realized that I find military time useful but it's too disorienting for me to switch my devices to military time.
I realized that I find military time useful but it's too disorienting for me to
switch my devices to military time.

I found this: [Clocker *Menubar World Clock*](https://itunes.apple.com/us/app/clocker-menubar-world-clock/id1056643111?mt=12) which allows you to make a world clock with multiple settings and you can set whether the clocks are military time or normal time and it's great.
I found this:
[Clocker _Menubar World Clock_](https://itunes.apple.com/us/app/clocker-menubar-world-clock/id1056643111?mt=12)
which allows you to make a world clock with multiple settings and you can set
whether the clocks are military time or normal time and it's great.

Yes, yes. I could just do math. But I don't want to.

<img src="/uploads/clocker-world-clock-screenshot.png" alt="screenshot of Clocker world clock app">
<img src="/uploads/clocker-world-clock-screenshot.png" alt="screenshot of
Clocker world clock app">
@@ -7,7 +7,7 @@ type = "post"

I'm literally just using this page as a bookmark.

* [Questionable Content](https://questionablecontent.net)
* [XKCD](https://xkcd.com)
* [Slack Wyrm](http://www.joshuawright.net/)
* [Swords](https://swordscomic.com/swords/)
- [Questionable Content](https://questionablecontent.net)
- [XKCD](https://xkcd.com)
- [Slack Wyrm](http://www.joshuawright.net/)
- [Swords](https://swordscomic.com/swords/)
@@ -5,19 +5,41 @@ title = "COMM 325.500 | Advertisement Analysis"
type = "post"
+++

This is an analysis of the Google commercial [_Android: And Skip_][1] for COMM 325.500 Persuasion, taught by [Dr. Jennifer A. Lueck](https://comm.tamu.edu/jennifer-lueck/), applying the persuasion analysis techniques we have learned in class to a real-world persuasive message.
This is an analysis of the Google commercial [_Android: And Skip_][1] for COMM
325.500 Persuasion, taught by [Dr. Jennifer A. Lueck](https://comm.tamu.edu/jennifer-lueck/),
applying the persuasion analysis techniques we have learned in class to a
real-world persuasive message.

[![Thumbnail for Android: And Skip][image-1]][3]

The commercial [_Android: And Skip_][4] is a two-sided argument that uses a variety of methods to make weak arguments for skipping the commercial, and then refutes those arguments by being curiously inventive and constantly changing the methods used to make the weak argument, encouraging the audience to continue to watch.
The commercial [_Android: And Skip_][4] is a two-sided argument that uses a
variety of methods to make weak arguments for skipping the commercial, and then
refutes those arguments by being curiously inventive and constantly changing the
methods used to make the weak argument, encouraging the audience to continue to
watch.

In the end, I believe that this is a peripheral persuasion attempt to encourage users to be more likely to watch interesting or surprising Youtube commercials past the *Skip* point. Logically following subconsciously that if this commercial was interesting enough to watch for seven minutes, why not any other commercial that is entertaining?
In the end, I believe that this is a peripheral persuasion attempt to encourage
users to be more likely to watch interesting or surprising Youtube commercials
past the _Skip_ point. Logically following subconsciously that if this
commercial was interesting enough to watch for seven minutes, why not any other
commercial that is entertaining?

## Elaboration Likelihood model

The commercial connects to the audience by acknowledging that most people skip through Youtube commercials and evoking a higher elaboration through this. They opt for the peripheral route, and use animated Android mascot characters to goad you into clicking the *Skip* button.

A high elaboration is invoked via two methods. The encouragement to an action, to click the skip button, that completes the goal of watching their video. Also, the use of the anthropomorphization of Youtube in the form of animated Android mascots - I believe that the goal of the commercial is to encourage users to find Youtube more understanding of the inconveniences that the commercials add, and to show sympathy, to create a better image of Youtube as something other than a giant advertisement farm. There is also the intrigue of what the rest of the ad will be which means that you might watch the rest of the commercial if only to see what happens.
The commercial connects to the audience by acknowledging that most people skip
through Youtube commercials and evoking a higher elaboration through this. They
opt for the peripheral route, and use animated Android mascot characters to goad
you into clicking the _Skip_ button.

A high elaboration is invoked via two methods. The encouragement to an action,
to click the skip button, that completes the goal of watching their video. Also,
the use of the anthropomorphization of Youtube in the form of animated Android
mascots - I believe that the goal of the commercial is to encourage users to
find Youtube more understanding of the inconveniences that the commercials add,
and to show sympathy, to create a better image of Youtube as something other
than a giant advertisement farm. There is also the intrigue of what the rest of
the ad will be which means that you might watch the rest of the commercial if
only to see what happens.

## Gain/Loss Framing

@@ -29,58 +51,98 @@ There isn’t a fear or guilt aspect to the commercial that I can see.

## Two-sided Messaging

There’s a two sided message where the ad encourages you to skip the ad and never find out how it ends, but then the ad encourages you to watch through to the end by the interesting antics of the animated characters. This then encourages watching the rest of future commercials rather than pressing the button and skipping them.

There’s a robot delivered to the set halfway through the commercial that flies through a list of signs describing activities to do other than watching the commercial. For example, signs suggesting calling your mom or taking up knitting or making tamales or obtaining nirvana or climbing Mt. Kilimanjaro. This is all a weak argument in against the audience’s goal of watching their Youtube video that they selected, though some might be inspired to make tamales on the peak of Mt. Kilimanjaro.

There’s also a part where they quip at the audience that they’ve been watching the ad for three minutes and that they’ve forgotten about the video. This is a weak argument framed as an argument to skip the ad, but there’s no expectation for the audience to skip the ad if they’ve watched three minutes already, so it’s just a message to encourage the audience to watch the entirety of future interesting looking commercials.

At another part they bring up a pie-chart that depicts the number of people who have skipped the video, using with two categories “Everyone else” and “You”, making yet another weak argument for skipping the video.
There’s a two sided message where the ad encourages you to skip the ad and never
find out how it ends, but then the ad encourages you to watch through to the end
by the interesting antics of the animated characters. This then encourages
watching the rest of future commercials rather than pressing the button and
skipping them.

There’s a robot delivered to the set halfway through the commercial that flies
through a list of signs describing activities to do other than watching the
commercial. For example, signs suggesting calling your mom or taking up knitting
or making tamales or obtaining nirvana or climbing Mt. Kilimanjaro. This is all
a weak argument in against the audience’s goal of watching their Youtube video
that they selected, though some might be inspired to make tamales on the peak of
Mt. Kilimanjaro.

There’s also a part where they quip at the audience that they’ve been watching
the ad for three minutes and that they’ve forgotten about the video. This is a
weak argument framed as an argument to skip the ad, but there’s no expectation
for the audience to skip the ad if they’ve watched three minutes already, so
it’s just a message to encourage the audience to watch the entirety of future
interesting looking commercials.

At another part they bring up a pie-chart that depicts the number of people who
have skipped the video, using with two categories “Everyone else” and “You”,
making yet another weak argument for skipping the video.

## Celebrity Endorsement

There isn’t any celebrity endorsement.

## Appeal to Social Norms

There’s an appeal to social norms where they encourage the audience to skip the video like everyone else does. At points in the video, such as when they pull out a pie chart, or a list of cards, the characters tell the audience that they are the exception to the rule by not skipping the ad.
There’s an appeal to social norms where they encourage the audience to skip the
video like everyone else does. At points in the video, such as when they pull
out a pie chart, or a list of cards, the characters tell the audience that they
are the exception to the rule by not skipping the ad.

## Source Credibility Factors

The goodwill of the characters wanting the audience to be able to watch their video as soon as possible cements the credibility of the source, i.e. the Android characters in this case. Additionally the credibility is increased by the fact that this commercial was released by Youtube, the entity in control of advertisements, and also by the characters chosen in the commercial, a banjo-playing band member, a short cowboy, and a grey-haired lady, probably seen as a grandmotherly role. These characters all seem trustworthy by how normal and everyday they are.
The goodwill of the characters wanting the audience to be able to watch their
video as soon as possible cements the credibility of the source, i.e. the
Android characters in this case. Additionally the credibility is increased by
the fact that this commercial was released by Youtube, the entity in control of
advertisements, and also by the characters chosen in the commercial, a
banjo-playing band member, a short cowboy, and a grey-haired lady, probably seen
as a grandmotherly role. These characters all seem trustworthy by how normal and
everyday they are.

## Distraction Hypothesis

The entire commercial is a distraction with lots of different characters and events, including the entire set burning down at one point, to the main message which is a two-sided argument in favor of watching Youtube commercials past their *Skip* point.
The entire commercial is a distraction with lots of different characters and
events, including the entire set burning down at one point, to the main message
which is a two-sided argument in favor of watching Youtube commercials past
their _Skip_ point.

## Emotional Appeal

There’s an emotional appeal to the cute and empathetic Android mascots. Additionally, there’s an emotional appeal to help the Android characters complete their job of persuading the audience to skip the ad so that their boss isn’t mad at them.
There’s an emotional appeal to the cute and empathetic Android mascots.
Additionally, there’s an emotional appeal to help the Android characters
complete their job of persuading the audience to skip the ad so that their boss
isn’t mad at them.

----
---

## Instructions

Purpose: The purpose of this assignment is to apply the knowledge you have learned over the semester by picking an advertisement and analyzing what persuasive strategies were used. By understanding and being able to identify the persuasive strategies used in advertisements you will be able to better discern what the companies or organizations are trying to do, what they failed to do, and whether this was done effectively. It will also help you decide whether you would be interested in working in the communications field and use your knowledge learned from this class to create advertisements, marketing materials, fundraising campaigns, etc.
Purpose: The purpose of this assignment is to apply the knowledge you have
learned over the semester by picking an advertisement and analyzing what
persuasive strategies were used. By understanding and being able to identify the
persuasive strategies used in advertisements you will be able to better discern
what the companies or organizations are trying to do, what they failed to do,
and whether this was done effectively. It will also help you decide whether you
would be interested in working in the communications field and use your
knowledge learned from this class to create advertisements, marketing materials,
fundraising campaigns, etc.

Assignment:

* Pick a print or video advertisement (any domain: health, politics, advertising, etc.)
* Analyze the advertisement for:
* theoretical model(s)/concept(s) that are used (1-3)
* i.e. Elaboration Likelihood Model (ELM), Gain/Loss Framing, Extended Parallel Process Model (EPPM)
* additional persuasive strategies (2-4)
* i.e. two-sided messaging, celebrity endorsement, appeal to social norms, source credibility factors, evidence, emotional appeal, etc.
* Create a word document (1-2 double-spaced pages + ad) and include the following:
* Name of advertisement
* Type of advertisement print or video. For the video: include url for video. For print: include an image of the print ad at the end of the analysis.
* Theoretical model(s)/concept(s): identify the theoretical models in bold font, analyze theoretical concepts and thoroughly describe how they are used and not used in the advertisement, and whether the theory was used effectively in this ad.
* Additional persuasive strategies: identify the theoretical model and or concepts and thoroughly describe how they are used in the advertisement
- Pick a print or video advertisement (any domain: health, politics, advertising, etc.)
- Analyze the advertisement for:
_ theoretical model(s)/concept(s) that are used (1-3)
_ i.e. Elaboration Likelihood Model (ELM), Gain/Loss Framing, Extended Parallel Process Model (EPPM)
_ additional persuasive strategies (2-4)
_ i.e. two-sided messaging, celebrity endorsement, appeal to social norms, source credibility factors, evidence, emotional appeal, etc.
- Create a word document (1-2 double-spaced pages + ad) and include the following:
_ Name of advertisement
_ Type of advertisement print or video. For the video: include url for video. For print: include an image of the print ad at the end of the analysis.
_ Theoretical model(s)/concept(s): identify the theoretical models in bold font, analyze theoretical concepts and thoroughly describe how they are used and not used in the advertisement, and whether the theory was used effectively in this ad.
_ Additional persuasive strategies: identify the theoretical model and or concepts and thoroughly describe how they are used in the advertisement

Reminder: This assignment is due at 11:10 a.m. on 11/15 on e-Campus. Have fun with this!

[1]: https://youtu.be/rDPopoBL698
[3]: https://youtu.be/rDPopoBL698
[4]: https://youtu.be/rDPopoBL698

[image-1]: /uploads/android-and-skip-thumbnail.jpg
[1]: https://youtu.be/rDPopoBL698
[3]: https://youtu.be/rDPopoBL698
[4]: https://youtu.be/rDPopoBL698
[image-1]: /uploads/android-and-skip-thumbnail.jpg

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