diff --git a/ChangeLog.rst b/ChangeLog.rst
index 08f008fd9b..8ba1906517 100644
--- a/ChangeLog.rst
+++ b/ChangeLog.rst
@@ -1,6 +1,14 @@
 Shoop Change Log
 ================
 
+Unreleased
+----------
+
+- List all changes after 1.0.0 here (newer on top).  Each change on a
+  separate bullet point line.  Wrap the file at 79 columns or so.  When
+  releasing next version, the "Unreleased" header will be replaced with
+  appropriate version header and this help text will be removed.
+
 Version 1.1.0
 -------------
 
diff --git a/setup.py b/setup.py
index 783e1b0034..264760ec01 100644
--- a/setup.py
+++ b/setup.py
@@ -38,7 +38,7 @@
 #      - Add ".post0.dev" suffix to VERSION variable here
 
 NAME = 'shoop'
-VERSION = '1.1.0'
+VERSION = '1.1.0.post0.dev'
 DESCRIPTION = 'E-Commerce Platform'
 AUTHOR = 'Shoop Ltd.'
 AUTHOR_EMAIL = 'shoop@shoop.io'