diff --git a/widget_tweaks/templatetags/widget_tweaks.py b/widget_tweaks/templatetags/widget_tweaks.py
index 2ae0bbd..9389270 100644
--- a/widget_tweaks/templatetags/widget_tweaks.py
+++ b/widget_tweaks/templatetags/widget_tweaks.py
@@ -118,9 +118,7 @@ def widget_type(field):
         \+?=
     )
     (?P<value>
-    ['"]? # start quote
-        [^"']*
-    ['"]? # end quote
+        .*
     )
 """, re.VERBOSE | re.UNICODE)