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ghostToHugo is a utility project that was created the allow the conversion of an export from the Ghost blogging engine into the Hugo engine.


There are 2 options for installation.

Pre-Built Binaries

With every new versioned release. Binaries are built for most major platforms. You can simply download the one for your operating system from the releases page. Unzip the package and place it somewhere in your path, and you are ready to go.

Fetch With Go

The project is written in Go, and can easily be built from source. Make sure you have Go installed and configured, then just run:

GO111MODULE=on go get

this will download, compile, and install ghostToHugo

Building the Latest and Greatest

Alternately, you can build directly:

git clone
cd ghostToHugo
go install


Usage: ghostToHugo [OPTIONS] <Ghost Export>
  -d, --dateformat string   date format string to use for time conversions (default "2006-01-02 15:04:05")
      --debug               print verbose logging output
  -f, --force               allow import into non-empty target directory
  -p, --hugo string         path to create the new hugo project (default "newhugosite")
  -l, --location string     location to use for time conversions (default: local)
  -v, --verbose             print verbose logging output

At a minimum you need to specify the path to the exported Ghost json file.


  • The dateformat string must be provided in Go's specific time format string. Reference here
  • The location string should be a value that matches the IANA Time Zone database, such as "America/New_York"
  • The path specified for the new Hugo site, must either not exist, or be an empty directory. A new site will be created at that location.


$ ghostToHugo export.json
$ ghostToHugo --hugo ~/mysite export.json
$ ghostToHugo -p ~/mysite export.json
$ ghostToHugo --dateformat "2006-01-02 15:04:05" export.json
$ ghostToHugo -d "2006-01-02 15:04:05" export.json
$ ghostToHugo --location "America/Chicago" export.json
$ ghostToHugo -l "America/Chicago" export.json

Exporting your Ghost content

You can export your Ghost content (and settings) from the "Labs" section of your Ghost install, which will be at a URL like:

http(s)://<your blog url>/ghost/settings/labs/

See this Ghost support article for details.