diff --git a/bustimes/management/commands/import_transxchange.py b/bustimes/management/commands/import_transxchange.py
index 9629b7d22..2d12f7a95 100644
--- a/bustimes/management/commands/import_transxchange.py
+++ b/bustimes/management/commands/import_transxchange.py
@@ -1140,7 +1140,9 @@ def handle_service(self, filename: str, transxchange, txc_service, today, stops)
                         service.colour_id = operator.colour_id
                         break
 
-            line_brand = line.line_brand
+            line_brand = line.line_brand or line.marketing_name
+            if line_brand:
+                logger.info(line_brand)
             if txc_service.marketing_name:
                 logger.info(txc_service.marketing_name)
                 if txc_service.marketing_name in (
diff --git a/transxchange/txc.py b/transxchange/txc.py
index 0587c5a77..211cef14e 100644
--- a/transxchange/txc.py
+++ b/transxchange/txc.py
@@ -646,6 +646,8 @@ def __init__(self, element):
             self.line_brand = ""
         self.line_name = line_name.strip()
 
+        self.marketing_name = element.findtext("MarketingName")
+
         if (
             element.findtext("LineColour")
             or element.findtext("LineFontColour")