diff --git a/lib/jekyll-spaceship/processors/emoji-processor.rb b/lib/jekyll-spaceship/processors/emoji-processor.rb
index 218bfab..2f4172b 100644
--- a/lib/jekyll-spaceship/processors/emoji-processor.rb
+++ b/lib/jekyll-spaceship/processors/emoji-processor.rb
@@ -78,7 +78,7 @@ def emoji_filter(content, selector)
         next if result.nil?
 
         content = content.gsub(
-          /(?<!\=")\s*:#{emoji_name}:\s*(?!"\s)/,
+          /(?<!\="):#{emoji_name}:(?!"\s)/,
           result)
       end