diff --git a/src/FBFriendPickerViewController.m b/src/FBFriendPickerViewController.m
index 274044abd0..3714635b8b 100644
--- a/src/FBFriendPickerViewController.m
+++ b/src/FBFriendPickerViewController.m
@@ -230,6 +230,8 @@ - (void)viewDidLoad
     self.tableView.delegate = self.selectionManager;
     [self.dataSource bindTableView:self.tableView];
     self.loader.tableView = self.tableView;
+    
+    [FBUtility logInsightsEvent:@"_friendPickerLaunch" session:_session];
 }
 
 - (void)viewDidUnload {
diff --git a/src/FBPlacePickerViewController.m b/src/FBPlacePickerViewController.m
index 9fc126ee99..b1a5b18682 100644
--- a/src/FBPlacePickerViewController.m
+++ b/src/FBPlacePickerViewController.m
@@ -298,6 +298,8 @@ - (void)viewDidLoad
     self.tableView.delegate = self.selectionManager;
     [self.dataSource bindTableView:self.tableView];
     self.loader.tableView = self.tableView;
+    
+    [FBUtility logInsightsEvent:@"_placePickerLaunch" session:_session];
 }
 
 - (void)viewDidUnload
diff --git a/src/FBUtility.h b/src/FBUtility.h
index 23dc5fc52e..85027eb0d6 100644
--- a/src/FBUtility.h
+++ b/src/FBUtility.h
@@ -17,6 +17,8 @@
 #import <Foundation/Foundation.h>
 #import <UIKit/UIKit.h>
 
+@class FBSession;
+
 @protocol FBGraphObject;
 
 @interface FBUtility : NSObject
@@ -38,6 +40,9 @@
                         withDefault:(NSString *)value
                            inBundle:(NSBundle *)bundle;
 
++ (void)logInsightsEvent:(NSString *)eventName
+                 session:(FBSession *)session;
+
 @end
  
 #define FBConditionalLog(condition, desc, ...) \
diff --git a/src/FBUtility.m b/src/FBUtility.m
index bd0ce62422..a5da6bf2b6 100644
--- a/src/FBUtility.m
+++ b/src/FBUtility.m
@@ -15,12 +15,22 @@
  */
 
 #import "FBUtility.h"
+#import "FBGraphObject.h"
+#import "FBRequest.h"
+#import "FBSBJSON.h"
 #import "FBSession.h"
 #include <sys/time.h>
-#import "FBGraphObject.h"
 
 @implementation FBUtility
 
+typedef enum {
+    AttributionIDSendNotChecked,
+    AttributionIDSendAllowed,
+    AttributionIDSendDisallowed
+} AttributionIDSendStatus;
+
+static AttributionIDSendStatus g_attributionIDSendStatus = AttributionIDSendNotChecked;
+
 // finishes the parsing job that NSURL starts
 + (NSDictionary*)dictionaryByParsingURLQueryPart:(NSString *)encodedString {
     
@@ -143,4 +153,98 @@ + (NSString *)localizedStringForKey:(NSString *)key
     return result;
 }
 
++ (void)logInsightsEvent:(NSString *)eventName
+                 session:(FBSession *)session {
+    
+    NSString *appID = [FBSession defaultAppID];
+    if (!appID) {
+        return;
+    }
+    
+    // Need to check whether attribution send is needed or allowed.
+    if (session || g_attributionIDSendStatus != AttributionIDSendNotChecked) {
+        
+        // Have the information we need, send immediately.
+        [self sendInsightsEvent:eventName session:session];
+        
+    } else {
+        
+
+        NSString *pingPath = [NSString stringWithFormat:@"%@?fields=supports_attribution", appID, nil];
+        FBRequest *pingRequest = [[[FBRequest alloc] initWithSession:nil graphPath:pingPath] autorelease];
+        
+        [pingRequest startWithCompletionHandler:^(FBRequestConnection *connection, id result, NSError *error) {
+            
+            @try {
+                
+                if (!error &&
+                    [result respondsToSelector:@selector(objectForKey:)] &&
+                    [[result objectForKey:@"supports_attribution"] boolValue]) {
+                    
+                    g_attributionIDSendStatus = AttributionIDSendAllowed;
+                    
+                } else {
+                    
+                    // Any error or malformed response winds up here.
+                    g_attributionIDSendStatus = AttributionIDSendDisallowed;
+                    
+                }
+                
+                [self sendInsightsEvent:eventName session:session];
+                
+            } @catch (NSException *blockException) {
+                
+                NSLog(@"Failure during logInsightsEvent ping callback: '%@'", blockException.reason);
+                
+            }
+         }
+        ];
+    }
+}
+
++ (void)sendInsightsEvent:(NSString *)eventName
+                  session:(FBSession *)session {
+    
+    @try {
+        
+        NSString *graphPath = [NSString stringWithFormat:@"%@/activities", [FBSession defaultAppID]];
+        
+        NSString *attributionID = @"";
+        if (g_attributionIDSendStatus == AttributionIDSendAllowed) {
+            attributionID = [[UIPasteboard pasteboardWithName:@"fb_app_attribution" create:NO] string] ?: @"";
+        }
+
+        NSArray *customEvents = @[
+          @{ @"_eventName" : eventName }
+        ];
+        
+        NSError *myError = nil;
+        FBSBJSON *writer = [[FBSBJSON alloc] init];
+        NSString *customEventsJSON = [writer stringWithFragment:customEvents error:&myError];
+        FBConditionalLog(!myError, @"Shouldn't get a JSON encoding error");
+        [writer release];
+        
+        NSDictionary *postParameters =
+            @{
+               @"event" : @"CUSTOM_APP_EVENTS",
+               @"attribution": attributionID,
+               @"custom_events" : customEventsJSON,
+             };
+        
+        FBRequest *request = [[[FBRequest alloc] initWithSession:session
+                                                       graphPath:graphPath
+                                                      parameters:postParameters
+                                                      HTTPMethod:@"POST"] autorelease];
+        
+        // Fire and forget
+        [request startWithCompletionHandler:nil];
+        
+    } @catch (NSException *exception) {
+        
+        NSLog(@"Failure during sendInsightsEvent: '%@'", exception.reason);
+
+    }
+}
+
+
 @end