diff --git a/README.rst b/README.rst
index 432631e7..2a91426d 100644
--- a/README.rst
+++ b/README.rst
@@ -15,15 +15,6 @@ PyJWT
 
 A Python implementation of `RFC 7519 <https://tools.ietf.org/html/rfc7519>`_. Original implementation was written by `@progrium <https://github.com/progrium>`_.
 
-Sponsor
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-
-+--------------+-------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------+
-| |auth0-logo| | If you want to quickly add secure token-based authentication to Python projects, feel free to check Auth0's Python SDK and free plan at `auth0.com/developers <https://auth0.com/developers?utm_source=GHsponsor&utm_medium=GHsponsor&utm_campaign=pyjwt&utm_content=auth>`_. |
-+--------------+-----------------------------------------------------------------+-------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------+
-
-.. |auth0-logo| image:: https://user-images.githubusercontent.com/83319/31722733-de95bbde-b3ea-11e7-96bf-4f4e8f915588.png
-
 Installing
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