diff --git a/lib/rules/no-unescaped-entities.js b/lib/rules/no-unescaped-entities.js
index d2b7a05b38..0497318ce7 100644
--- a/lib/rules/no-unescaped-entities.js
+++ b/lib/rules/no-unescaped-entities.js
@@ -35,7 +35,7 @@ module.exports = {
   },
 
   create: function(context) {
-    function isInvalidEntity(node) {
+    function reportInvalidEntity(node) {
       var configuration = context.options[0] || {};
       var entities = configuration.forbid || DEFAULTS;
 
@@ -70,9 +70,7 @@ module.exports = {
     return {
       Literal: function(node) {
         if (node.type === 'Literal' && node.parent.type === 'JSXElement') {
-          if (isInvalidEntity(node)) {
-            context.report(node, 'HTML entities must be escaped.');
-          }
+          reportInvalidEntity(node);
         }
       }
     };