diff --git a/RELEASE.md b/RELEASE.md
index 182aa16a02..e4b293342f 100644
--- a/RELEASE.md
+++ b/RELEASE.md
@@ -1,6 +1,7 @@
 # Upcoming Release 0.19.4
 
 ## Major features and improvements
+* Kedro CLI now provides a better error message when project commands are run outside of a project i.e. `kedro run`
 
 ## Bug fixes and other changes
 * Updated `kedro pipeline create` and `kedro pipeline delete` to read the base environment from the project settings.
diff --git a/kedro/framework/cli/__init__.py b/kedro/framework/cli/__init__.py
index fcbb427ef7..8816ace3ea 100644
--- a/kedro/framework/cli/__init__.py
+++ b/kedro/framework/cli/__init__.py
@@ -1,7 +1,11 @@
 """``kedro.framework.cli`` implements commands available from Kedro's CLI.
 """
 
-from .cli import main
-from .utils import command_with_verbosity, load_entry_points
+# The constant need to be defined first otherwise it causes circular depdencies
+ORANGE = (255, 175, 0)
+BRIGHT_BLACK = (128, 128, 128)
+
+from .cli import main  # noqa: E402
+from .utils import command_with_verbosity, load_entry_points  # noqa: E402
 
 __all__ = ["main", "command_with_verbosity", "load_entry_points"]
diff --git a/kedro/framework/cli/cli.py b/kedro/framework/cli/cli.py
index 5ecd5b9f9c..8ee3567b7a 100644
--- a/kedro/framework/cli/cli.py
+++ b/kedro/framework/cli/cli.py
@@ -6,6 +6,7 @@
 
 import importlib
 import sys
+import traceback
 from collections import defaultdict
 from pathlib import Path
 from typing import Any, Sequence
@@ -13,6 +14,7 @@
 import click
 
 from kedro import __version__ as version
+from kedro.framework.cli import BRIGHT_BLACK, ORANGE
 from kedro.framework.cli.catalog import catalog_cli
 from kedro.framework.cli.hooks import get_cli_hook_manager
 from kedro.framework.cli.jupyter import jupyter_cli
@@ -133,10 +135,40 @@ def main(
             )
         # click.core.main() method exits by default, we capture this and then
         # exit as originally intended
+
         except SystemExit as exc:
             self._cli_hook_manager.hook.after_command_run(
                 project_metadata=self._metadata, command_args=args, exit_code=exc.code
             )
+            # When CLI is run outside of a project, project_groups are not registered
+            catch_exception = "click.exceptions.UsageError: No such command"
+            # click convert exception handles to error message
+            if catch_exception in traceback.format_exc() and not self.project_groups:
+                warn = click.style(
+                    "\nKedro project not found in this directory. ",
+                    fg=ORANGE,
+                    bold=True,
+                )
+                result = (
+                    click.style("Project specific commands such as ")
+                    + click.style("'run' ", fg="cyan")
+                    + "or "
+                    + click.style("'jupyter' ", fg="cyan")
+                    + "are only available within a project directory."
+                )
+                message = warn + result
+                hint = (
+                    click.style(
+                        "\nHint: Kedro is looking for a file called ", fg=BRIGHT_BLACK
+                    )
+                    + click.style("'pyproject.toml", fg="magenta")
+                    + click.style(
+                        ", is one present in your current working directory?",
+                        fg=BRIGHT_BLACK,
+                    )
+                )
+                click.echo(message)
+                click.echo(hint)
             sys.exit(exc.code)
 
     @property
diff --git a/tests/framework/cli/test_cli.py b/tests/framework/cli/test_cli.py
index c1d348e8b2..c1e5ce51ec 100644
--- a/tests/framework/cli/test_cli.py
+++ b/tests/framework/cli/test_cli.py
@@ -386,6 +386,21 @@ def test_kedro_cli_no_project(self, mocker, tmp_path):
         assert "Global commands from Kedro" in result.output
         assert "Project specific commands from Kedro" not in result.output
 
+    def test_kedro_run_no_project(self, mocker, tmp_path):
+        mocker.patch("kedro.framework.cli.cli._is_project", return_value=False)
+        kedro_cli = KedroCLI(tmp_path)
+
+        result = CliRunner().invoke(kedro_cli, ["run"])
+        assert (
+            "Kedro project not found in this directory. Project specific commands such as 'run' or "
+            "'jupyter' are only available within a project directory." in result.output
+        )
+
+        assert (
+            "Hint: Kedro is looking for a file called 'pyproject.toml, is one present in"
+            " your current working directory?" in result.output
+        )
+
     def test_kedro_cli_with_project(self, mocker, fake_metadata):
         Module = namedtuple("Module", ["cli"])
         mocker.patch("kedro.framework.cli.cli._is_project", return_value=True)