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am 3d672e1: Android U Class: Monetization / Ads without Compromising …

…User Experience

* commit '3d672e1e789e171e913605945efe95a477ab0505':
  Android U Class: Monetization / Ads without Compromising User Experience
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2  Android.mk
@@ -445,6 +445,8 @@ web_docs_sample_code_flags := \
resources/samples/JetBoy "JetBoy" \
-samplecode $(sample_dir)/LunarLander \
resources/samples/LunarLander "Lunar Lander" \
+ -samplecode $(sample_dir)/training/ads-and-ux \
+ resources/samples/training/ads-and-ux "Mobile Advertisement Integration" \
-samplecode $(sample_dir)/MultiResolution \
resources/samples/MultiResolution "Multiple Resolutions" \
-samplecode $(sample_dir)/NFCDemo \
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10 docs/html/resources/resources-data.js
@@ -558,6 +558,16 @@ var ANDROID_RESOURCES = [
}
},
{
+ tags: ['sample', 'new'],
+ path: 'samples/training/ads-and-ux/index.html',
+ title: {
+ en: 'Mobile Advertisement Integration'
+ },
+ description: {
+ en: 'This sample demonstrates the integration of a mobile ad SDK with your application.'
+ }
+ },
+ {
tags: ['sample', 'ui', 'bestpractice', 'layout'],
path: 'samples/MultiResolution/index.html',
title: {
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250 docs/html/training/monetization/ads-and-ux.jd
@@ -0,0 +1,250 @@
+page.title=Advertising without Compromising User Experience
+parent.title=Monetizing your App
+parent.link=index.html
+@jd:body
+
+
+<!-- This is the training bar -->
+<div id="tb-wrapper">
+<div id="tb">
+
+<h2>This lesson teaches you to</h2>
+<ol>
+ <li><a href="#ObtainPubAccountAndSDK">Obtain a Publisher Account and Ad SDK</a></li>
+ <li><a href="#DeclarePermissions">Declare Proper Permissions</a></li>
+ <li><a href="#SetupAdPlacement">Set Up Ad Placement</a></li>
+ <li><a href="#InitializeAd">Initialize the Ad</a></li>
+ <li><a href="#EnableTestMode">Enable Test Mode</a></li>
+ <li><a href="#ImplementListeners">Implement Ad Event Listeners</a></li>
+</ol>
+
+<h2>You should also read</h2>
+<ul>
+ <li><a href="http://code.google.com/mobile/ads/">AdMob SDK</a></li>
+</ul>
+
+
+<h2>Try it out</h2>
+
+<div class="download-box">
+ <a href="http://developer.android.com/shareables/training/MobileAds.zip" class="button">Download
+the sample app</a>
+ <p class="filename">MobileAds.zip</p>
+</div>
+
+
+</div>
+</div>
+
+<p>Advertising is one of the means to monetize (make money with) mobile applications. In this
+lesson, you are going to learn how to incorporate banner ads in your Android application.</p>
+
+<p>While this lesson and the sample application use <a
+href="http://code.google.com/mobile/ads/">AdMob</a> to serve ads, the Android platform doesn’t
+impose any restrictions on the choice of mobile advertising network. To the extent possible, this
+lesson generically highlights concepts that are similar across advertising networks.</p>
+
+<p>For example, each advertising network may have some network-specific configuration settings such
+as geo-targeting and ad-text font size, which may be configurable on some networks but not on
+others. This lesson does not touch not these topics in depth and you should consult documentation
+provided by the network you choose.</p>
+
+
+<h2 id="ObtainPubAccountAndSDK">Obtain a Publisher Account and Ad SDK</h2>
+
+<p>In order to integrate advertisements in your application, you first must become a publisher by
+registering a publishing account with the mobile advertising network. Typically, an identifier is
+provisioned for each application serving advertisements. This is how the advertising network
+correlates advertisements served in applications. In the case of AdMob, the identifier is known as
+the Publisher ID. You should consult your advertising networks for details.</p>
+
+<p>Mobile advertising networks typically distribute a specific Android SDK, which consists of code
+that takes care of communication, ad refresh, look-and-feel customization, and so on.</p>
+
+<p>Most advertising networks distribute their SDK as a JAR file. Setting up ad network JAR file in
+your Android project is no different from integrating any third-party JAR files. First, copy the
+JAR files to the <code>libs/</code> directory of your project. If you’re using Eclipse as IDE, be
+sure to add the JAR file to the Build Path. It can be done through <b>Properties &gt;
+Java Build Path &gt; Libraries &gt; Add JARs</b>.</p>
+
+<img src="/images/training/ads-eclipse-build-path.png" id="figure1" />
+<p class="img-caption">
+ <strong>Figure 1.</strong> Eclipse build path settings.
+</p>
+
+
+<h2 id="DeclarePermissions">Declare Proper Permissions</h2>
+
+<p>Because the mobile ads are fetched over the network, mobile advertising SDKs usually
+require the declaration of related permissions in the Android manifest. Other kinds of permissions
+may also be required.</p>
+
+<p>For example, here's how you can request the {@link android.Manifest.permission#INTERNET}
+permission:</p>
+
+<pre>
+&lt;/manifest&gt;
+ &lt;uses-permission android:name=&quot;android.permission.INTERNET&quot; /&gt;
+ ...
+ &lt;application&gt;...&lt;/application&gt;
+&lt;/manifest&gt;
+</pre>
+
+
+<h2 id="SetupAdPlacement">Set Up Ad Placement</h2>
+
+<div class="figure" style="width:262px">
+<img src="/images/training/ads-top-banner.png" id="figure2" />
+<p class="img-caption">
+ <strong>Figure 2.</strong> Screenshot of the ad layout in the Mobile Ads sample.
+</p>
+</div>
+
+<p>Banner ads typically are implemented as a custom {@link android.webkit.WebView} (a view for
+viewing web pages). Ads also come in different dimensions and shapes. Once you’ve decided to put an
+ad on a particular screen, you can add it in your activity's XML layout. The XML snippet below
+illustrates a banner ad displayed on top of a screen.</p>
+
+<pre>
+&lt;LinearLayout xmlns:android=&quot;http://schemas.android.com/apk/res/android&quot;
+ android:id=&quot;&#064;+id/ad_catalog_layout&quot;
+ android:orientation=&quot;vertical&quot;
+ android:layout_width=&quot;match_parent&quot;
+ android:layout_height=&quot;match_parent&quot; &gt;
+ &lt;com.google.ads.AdView
+ xmlns:googleads=&quot;http://schemas.android.com/apk/lib/com.google.ads&quot;
+ android:id=&quot;&#064;+id/ad&quot;
+ android:layout_width=&quot;fill_parent&quot;
+ android:layout_height=&quot;wrap_content&quot;
+ googleads:adSize=&quot;BANNER&quot;
+ googleads:adUnitId=&quot;&#064;string/admob_id&quot; /&gt;
+ &lt;TextView android:id=&quot;&#064;+id/title&quot;
+ android:layout_width=&quot;match_parent&quot;
+ android:layout_height=&quot;wrap_content&quot;
+ android:text=&quot;&#064;string/banner_top&quot; /&gt;
+ &lt;TextView android:id=&quot;&#064;+id/status&quot;
+ android:layout_width=&quot;match_parent&quot;
+ android:layout_height=&quot;wrap_content&quot; /&gt;
+&lt;/LinearLayout&gt;
+</pre>
+
+<p>You should consider using alternative ad sizes based on various configurations such as screen
+size or screen orientation. This can easily be addressed by <a
+href="{@docRoot}guide/topics/resources/providing-resources.html#AlternativeResources">providing
+alternative resources</a>. For instance, the above sample layout might placed under the
+<code>res/layout/</code> directory as the default layout. If larger ad
+sizes are available, you can consider using them for "large" (and above) screens. For example, the
+following snippet comes from a layout file in the <code>res/layout-large/</code> directory, which
+renders a larger ad for "large" screen sizes.</p>
+
+<pre>
+...
+&lt;com.google.ads.AdView
+ xmlns:googleads=&quot;http://schemas.android.com/apk/lib/com.google.ads&quot;
+ android:id=&quot;&#064;+id/ad&quot;
+ android:layout_width=&quot;fill_parent&quot;
+ android:layout_height=&quot;wrap_content&quot;
+ <strong>googleads:adSize=&quot;IAB_LEADERBOARD&quot;</strong>
+ googleads:adUnitId=&quot;&#064;string/admob_id&quot; /&gt;
+...
+</pre>
+
+<p>Notice that the custom view name and it’s configuration attributes are network-specific. Ad
+networks might support configurations with XML layout attributes (as shown above), runtime APIs, or
+both. In the sample application, Mobile Ads, the {@code AdView} ad size
+(<code>googleads:adSize</code>) and publisher ID (<code>googleads:adUnitId</code>) are set up in the
+XML layout.</p>
+
+<p>When deciding where to place ads within your application, you should carefully
+consider user-experience. For example, you don’t want to fill the screen with
+multiple ads that will quite likely annoy your users. In fact, this practice is banned by some ad
+networks. Also, avoid placing ads too closely to UI controls to avoid inadvertent clicks.</p>
+
+<p>Figures 3 and 4 illustrate what <strong>not</strong> to do.</p>
+
+<div style="float:left;width:275px">
+<img src="/images/training/ads-close-to-button.png" />
+<p class="img-caption">
+ <strong>Figure 3.</strong> Avoid putting UI
+inputs too closely to an ad banner to prevent inadvertent ad clicks.
+</p>
+</div>
+
+<div style="float:left;width:275px;height:530px;margin-left:2em">
+<img src="/images/training/ads-cover-content.png" />
+<p class="img-caption">
+ <strong>Figure 4.</strong> Don't overlay ad banner on useful content.
+</p>
+</div>
+
+
+<h2 id="InitializeAd" style="clear:left">Initialize the Ad</h2>
+
+<p>After setting up the ad in the XML layout, you can further customize the ad in {@link
+android.app.Activity#onCreate Activity.onCreate()} or {@link
+android.app.Fragment#onCreateView Fragment.onCreateView()} based on how your application is
+architected. Depending on the ad network, possible configuration parameters are: ad size, font
+color, keyword, demographics, location targeting, and so on.</p>
+
+<p>It is important to respect user privacy if certain parameters, such as demographics or location,
+are passed to ad networks for targeting purposes. Let your users know and give them a chance to opt
+out of these features.</p>
+
+<p>In the below code snippet, keyword targeting is used. After the keywords are set, the
+application calls <code>loadAd()</code> to begin serving ads.</p>
+
+<pre>
+public View onCreateView(LayoutInflater inflater, ViewGroup container,
+ Bundle savedInstanceState) {
+ ...
+ View v = inflater.inflate(R.layout.main, container, false);
+ mAdStatus = (TextView) v.findViewById(R.id.status);
+ mAdView = (AdView) v.findViewById(R.id.ad);
+ mAdView.setAdListener(new MyAdListener());
+
+ AdRequest adRequest = new AdRequest();
+ adRequest.addKeyword("sporting goods");
+ mAdView.loadAd(adRequest);
+ return v;
+}
+</pre>
+
+
+
+<h2 id="EnableTestMode">Enable Test Mode</h2>
+
+<p>Some ad networks provide a test mode. This is useful during development and testing in which ad
+impressions and clicks are not counted.</p>
+
+<p class="caution"><strong>Important:</strong> Be sure to turn off test mode before publishing your
+application.</p>
+
+
+<h2 id="ImplementListeners">Implement Ad Event Listeners</h2>
+
+<p>Where available, you should consider implementing ad event listeners, which provide callbacks on
+various ad-serving events associated with the ad view. Depending on the ad network, the listener
+might provide notifications on events such as before the ad is loaded, after the ad is loaded,
+whether the ad fails to load, or other events. You can choose to react to these events based on
+your specific situation. For example, if the ad fails to load, you can display a custom banner
+within the application or create a layout such that the rest of content fills up the screen.</p>
+
+<p>For example, here are some event callbacks available from AdMob's {@code AdListener}
+interface:</p>
+
+<pre>
+private class MyAdListener implements AdListener {
+ ...
+
+ &#064;Override
+ public void onFailedToReceiveAd(Ad ad, ErrorCode errorCode) {
+ mAdStatus.setText(R.string.error_receive_ad);
+ }
+
+ &#064;Override
+ public void onReceiveAd(Ad ad) {
+ mAdStatus.setText("");
+ }
+}
+</pre>
+
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44 docs/html/training/monetization/index.jd
@@ -0,0 +1,44 @@
+page.title=Monetizing Your App
+
+trainingnavtop=true
+startpage=true
+next.title=Advertising without Compromising User Experience
+next.link=ads-and-ux.html
+
+@jd:body
+
+<div id="tb-wrapper">
+<div id="tb">
+
+<!-- Required platform, tools, add-ons, devices, knowledge, etc. -->
+<h2>Dependencies and prerequisites</h2>
+<ul>
+ <li>Android 1.0 or higher</li>
+ <li>Experience with <a href="{@docRoot}guide/topics/ui/declaring-layout.html">XML layouts</a></li>
+</ul>
+
+
+<h2>Try it out</h2>
+
+<div class="download-box">
+ <a href="http://developer.android.com/shareables/training/MobileAds.zip" class="button">Download
+the sample app</a>
+ <p class="filename">MobileAds.zip</p>
+</div>
+
+</div>
+</div>
+
+<p>Apart from offering paid apps, there are a number of other ways to monetize your mobile applications. In this class, we are going to examine a number of typical methods (more lessons are to come) and their associated technical best practices. Obviously, each application is different and you should experiment with different combinations of these and other monetization methods to determine what works best for you.</p>
+
+<h2>Lessons</h2>
+
+<!-- Create a list of the lessons in this class along with a short description of each lesson.
+These should be short and to the point. It should be clear from reading the summary whether someone
+will want to jump to a lesson or not.-->
+
+<dl>
+ <dt><b><a href="ads-and-ux.html">Advertising without Compromising User Experience</a></b></dt>
+ <dd>In this lesson, you will learn how to monetize your application with mobile
+advertisements.</dd>
+</dl>
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