diff --git a/django/__init__.py b/django/__init__.py
index 19f362c434843..9e9e6f2dba2ea 100644
--- a/django/__init__.py
+++ b/django/__init__.py
@@ -1,4 +1,4 @@
-VERSION = (1, 0, 'rc_1')
+VERSION = (1, 0, 'final')
 
 def get_version():
     "Returns the version as a human-format string."