diff --git a/Makefile b/Makefile
index c3f8ce2fbc..431a2c56e5 100644
--- a/Makefile
+++ b/Makefile
@@ -11,7 +11,7 @@ TARGET_ARCHS ?= amd64 arm64 s390x ppc64le
 
 # Identifies the current build.
 # These will be embedded in the app and displayed when it starts.
-VERSION ?= v1.72.0-SNAPSHOT
+VERSION ?= v1.72.0
 COMMIT_HASH ?= $(shell git rev-parse HEAD)
 
 # The path where the UI project has been git cloned. The UI should