This gem implements a flexible time-ordered activity feeds commonly used within social networking applications. As events occur, they are pushed into the Feed and distributed to all users that need to see the event. Upon the user visiting their "feed page", a pre-populated ordered list of events is returned by the library.
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Latest commit 79cf2c7 Feb 20, 2017 @kigster Addin note about comments

SimpleFeed — Scalable, easy to use activity feed implementation.

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February 20th, 2017: Please read the blog post Feeding Frenzy with SimpleFeed launching this library. Please leave comments or questions in the discussion thread at the bottom of that post. Thanks!

This is a fast, pure-ruby implementation of an activity feed concept commonly used in social networking applications. The implementation is optimized for read-time performance and high concurrency (lots of users), and can be extended with custom backend providers. Two providers come bundled: the production-ready Redis provider, and a naive pure Hash-based provider.

Important Notes and Acknowledgements:

  • SimpleFeed does not depend on Ruby on Rails and is a pure-ruby implementation
  • SimpleFeed requires ruby 2.3 or later
  • SimpleFeed is currently live in production
  • We'd like to thank Simbi, Inc for sponsorship of the development of this open source library.

What is an activity feed?

Activity feed is a visual representation of a time-ordered, reverse chronological list of events which can be:

  • personalized for a given user or a group, or global
  • aggregated across several actors for a similar event type, eg. "John, Mary, etc.. followed George"
  • filtered by a certain characteristic, such as:
    • the actor producing an event — i.e. people you follow on a social network, or "yourself" for your own activity
    • the type of an event (i.e. posts, likes, comments, stories, etc)
    • the target of an event (commonly a user, but can also be a thing you are interested in, e.g. a github repo you are watching)

Here is an example of a real feed powered by this library, and which is very common on today's social media sites:


What you publish into your feed — i.e. stories or events, will depend entirely on your application. SimpleFeed should be able to power the most demanding write-time feeds.

Implementation Challenges

Building a personalized activity feed tends to be a challenging task, due to the diversity of event types that it often includes, the personalization requirement, and the need for it to often scale to very large numbers of concurrent users. Therefore common implementations tend to focus on either:

  • optimizing the read time performance by pre-computing the feed for each user ahead of time
  • OR optimizing the various ranking algorithms by computing the feed at read time, with complex forms of caching addressing the performance requirements.

The first type of feed is much simpler to implement on a large scale (up to a point), and it scales well if the data is stored in a light-weight in-memory storage such as Redis. This is exactly the approach this library takes.

For more information about various types of feed, and the typical architectures that power them — please read:


The feed library aims to address the following goals:

  • To define a minimalistic API for a typical event-based simple feed, without tying it to any concrete provider implementation
  • To make it easy to implement and plug in a new type of provider, eg. using Couchbase or MongoDB
  • To provide a scalable default provider implementation using Redis, which can support millions of users via data sharding by user
  • To support multiple simple feeds within the same application, but used for different purposes, eg. simple feed of my followers, versus simple feed of my own actions.


A key concept to understanding SimpleFeed gem, is that of a provider, which is effectively a persistence implementation for the events belonging to each user.

Two providers are supplied with this gem:

  • The production-ready :redis provider, which uses the sorted set Redis data type to store and fetch the events, scored by time (but not necessarily).

  • The naïve :hash provider based on the ruby Hash class, that can be useful in unit tests, or in simple simulations.

You initialize a provider by using the SimpleFeed.provider([Symbol]) method.


Below we configure a feed called :newsfeed, which in this example will be populated with the various events coming from the followers.

require 'simplefeed'

# Let's define a Redis-based feed, and wrap Redis in a in a ConnectionPool. 
SimpleFeed.define(:newsfeed) do |f|
  f.provider   = SimpleFeed.provider(:redis, 
                                      redis: -> { },
                                      pool_size: 10)
  f.per_page   = 50     # default page size
  f.batch_size = 10     # default batch size
  f.namespace  = 'nf'   # only needed if you use the same redis for more than one feed

After the feed is defined, the gem creates a similarly named method under the SimpleFeed namespace to access the feed. For example, given a name such as :newsfeed the following are all valid ways of accessing the feed:

  • SimpleFeed.newsfeed
  • SimpleFeed.get(:newsfeed)

You can also get a full list of currently defined feeds with SimpleFeed.feed_names method.

Reading from and writing to the feed

For the impatient here is a quick way to get started with the SimpleFeed.

# This assumes we have previously defined a feed named :newsfeed (see above)
activity = SimpleFeed.newsfeed.activity(
# Store directly the value and the optional time stamp 'hello')
# => true

# or equivalent:
@event ='hello', @event)
# => false # false indicates that the same event is already in the feed.

As we've added events for this user, we can request them back, sorted by the time and paginated. If you are using a distributed provider, such as Redis, the events can be retrieved by any ruby process in your application, not just the one that published the event (which is the case for the "toy" Hash::Provider.

activity.paginate(page: 1)
# => [ <SimpleFeed::Event#0x2134afa value='hello' at='2016-11-20 23:32:56 -0800'> ]

The Two Forms of the API

The feed API is offered in two forms:

  1. single-user form, and
  2. a batch (multi-user) form.

The method names and signatures are the same. The only difference is in what the methods return:

  1. In the single user case, the return of, say, #total_count is an Integer value representing the total count for this user.
  2. In the multi-user case, the return is a SimpleFeed::Response instance, that can be thought of as a Hash, that has the user IDs as the keys, and return results for each user as a value.

Please see further below the details about the Batch API.

Single-User API

In the examples below we show responses based on a single-user usage. As previously mentioned, the multi-user usage is the same, except what the response values are, and is discussed further down below.

Let's take a look at a ruby session, which demonstrates return values of the feed operations for a single user:

require 'simplefeed'

# Define the feed using an in-memory Hash provider, which uses
# SortedSet to keep user's events sorted.
SimpleFeed.define(:followers) do |f|
  f.provider = SimpleFeed.provider(:hash)
  f.per_page = 50
  f.per_page = 2

# Let's get the Activity instance that wraps this user_id
activity = SimpleFeed.followers.activity(user_id)   # => [... complex object removed for brevity ]
# let's clear out this feed to ensure it's empty
activity.wipe                                             # => true
# Let's verify that the counts for this feed are at zero
activity.total_count                                      # => 0
activity.unread_count                                     # => 0
# Store some events 'hello')                            # => true 'goodbye', at: - 20)       # => true
activity.unread_count                                     # => 2
# Now we can paginate the events:
activity.paginate(page: 1, per_page: 2)
# [
#     [0] #<SimpleFeed::Event: value=good bye, at=1480475294.0579991>,
#     [1] #<SimpleFeed::Event: value=hello, at=1480475294.057138>
# ]
# Now the unread_count should return 0 since the user just "viewed" the feed.
activity.unread_count                                     # => 0
activity.delete(value: 'hello')                           # => true
# the next method yields to a passed in block for each event in the user's feed, and deletes
# all events for which the block returns true. The return of this call is the
# array of all events that have been deleted for this user.
activity.delete_if do |event, user_id|
  event.value =~ /good/
# => [
#     [0] #<SimpleFeed::Event: value=good bye, at=1480475294.0579991>
# ]   
activity.total_count                                      # => 0

You can fetch all items (optionally filtered by time) in the feed using #fetch, #paginate and reset the last_read timestamp by passing the reset_last_read: true as a parameter.

Batch (Multi-User) API

This API should be used when dealing with an array of users (or, in the future, a Proc or an ActiveRecord relation).

There are several reasons why this API should be preferred for operations that perform a similar action across a range of users: various provider implementations can be heavily optimized for concurrency, and performance.

The Redis Provider, for example, uses a notion of pipelining to send updates for different users asynchronously and concurrently.

Multi-user operations return a SimpleFeed::Response object, which can be used as a hash (keyed on user_id) to fetch the result of a given user.

# Using the Feed API with, eg #find_in_batches
@event_producer.followers.find_in_batches do |group|

  # Convert a group to the array of IDs and get ready to store
  activity = SimpleFeed.get(:followers).activity( "#{} liked an article")

  # => [Response] { user_id1 => [Boolean], user_id2 => [Boolean]... } 
  # true if the value was stored, false if it wasn't.
Activity Feed DSL (Domain-Specific Language)

The library offers a convenient DSL for adding feed functionality into your current scope.

To use the module, just include SimpleFeed::DSL where needed, which exports just one primary method #with_activity. You call this method and pass an activity object created for a set of users (or a single user), like so:

require 'simplefeed/dsl'
include SimpleFeed::DSL

feed = SimpleFeed.newsfeed
activity = feed.activity(
data_to_store = %w(France Germany England)

def report(value)
  puts value

with_activity(activity, countries: data_to_store) do
  # we can use countries as a variable because it was passed above in **opts
  countries.each do |country|
    # we can call #store without a receiver because the block is passed to 
    # instance_eval
    store(value: country) { |result| report(result ? 'success' : 'failure') }
    # we can call #report inside the proc because it is evaluated in the 
    # outside context of the #with_activity

    # now let's print a color ASCII dump of the entire feed for this user: 
  printf "Activity counts are: %d unread of %d total\n", unread_count, total_count

The DSL context has access to two additional methods:

  • #event(value, at) returns a fully constructed SimpleFeed::Event instance
  • #color_dump prints to STDOUT the ASCII text dump of the current user's activities (events), as well as the counts and the last_read shown visually on the time line.

Below is an example output of color_dump method, which is intended for the debugging purposes.

color_dump output

Complete API

For completeness sake we'll show the multi-user API responses only. For a single-user use-case the response is typically a scalar, and the input is a singular user_id, not an array of ids.

Multi-User (Batch) API

Each API call at this level expects an array of user IDs, therefore the return value is an object, SimpleFeed::Response, containing individual responses for each user, accessible via response[user_id] method.

@multi = SimpleFeed.get(:feed_name).activity(, at:)
# => [Response] { user_id => [Boolean], ... } true if the value was stored, false if it wasn't.

@multi.delete(value:, at:)
# => [Response] { user_id => [Boolean], ... } true if the value was removed, false if it didn't exist

@multi.delete_if do |event, user_id|
  # if the block returns true, the event is deleted and returned 
# => [Response] { user_id => [deleted_event1, deleted_event2, ...], ... }

# Wipe the feed for a given user(s)
# => [Response] { user_id => [Boolean], ... } true if user activity was found and deleted, false otherwise

# Return a paginated list of all items, optionally with the total count of items
@multi.paginate(page:, per_page:, with_total: false, reset_last_read: false)
# => [Response] { user_id => [Array]<Event>, ... }
# Options:
#   reset_last_read: false — reset last read to (true), or the provided timestamp
#   with_total: true — returns a hash for each user_id:
#        => [Response] { user_id => { events: Array<Event>, total_count: 3 }, ... } 

# Return un-paginated list of all items, optionally filtered
@multi.fetch(since: nil, reset_last_read: false)
# => [Response] { user_id => [Array]<Event>, ... }
# Options:
#   reset_last_read: false — reset last read to (true), or the provided timestamp
#   since: <timestamp> — if provided, returns all items posted since then
#   since: :last_read — if provided, returns all unread items and resets +last_read+

# => [Response] { user_id => [Time] last_read, ... }

# => [Response] { user_id => [Integer] total_count, ... }

# => [Response] { user_id => [Integer] unread_count, ... }

# => [Response] { user_id => [Time] last_read, ... }

Providers in Depth

As we've discussed above, a provider is an underlying persistence mechanism implementation.

It is the intention of this gem that:

  • it should be easy to write new providers
  • it should be easy to swap out providers

To create a new provider please use SimpleFeed::Providers::Hash::Provider class as a starting point.

Two providers are available with this gem:


Redis Provider is a production-ready persistence adapter that uses the sorted set Redis data type.

This provider is optimized for large writes and can use either a single Redis instance for all users of your application, or any number of Redis shards by using a Twemproxy in front of the Redis shards.

While future

  • SimpleFeed::Providers::HashProvider is a pure Hash-like implementation of a provider that can be useful in unit tests of a host application. This provider could be used to write and read events within a single ruby process, can be serialized to and from a YAML file, and is therefore intended primarily for Feed emulations in automated tests.

Redis Provider

If you set environment variable REDIS_DEBUG to true and run the example (see below) you will see every operation redis performs. This could be useful in debugging an issue or submitting a bug report.

Running the Examples

Source code for the gem contains the examples folder with an example file that can be used to test out the providers, and see what they do under the hood.

To run it, checkout the source of the library, and then:

git clone
cd simple-feed
be rspec  # make sure tests are passing
ruby examples/redis_provider_example.rb 

The above command will help you download, setup all dependencies, and run the examples for a single user:


If you set REDIS_DEBUG variable prior to running the example, you will be able to see every single Redis command executed as the example works its way through. Below is a sample output:

Example with Debugging

Generating Ruby API Documentation

rake doc

This should use Yard to generate the documentation, and open your browser once it's finished.


Add this line to your application's Gemfile:

gem 'simple-feed'

And then execute:

$ bundle

Or install it yourself as:

$ gem install simple-feed


After checking out the repo, run bin/setup to install dependencies. Then, run rake spec to run the tests. You can also run bin/console for an interactive prompt that will allow you to experiment.

To install this gem onto your local machine, run bundle exec rake install. To release a new version, update the version number in version.rb, and then run bundle exec rake release, which will create a git tag for the version, push git commits and tags, and push the .gem file to


Bug reports and pull requests are welcome on GitHub at


The gem is available as open source under the terms of the MIT License.


  • This project is conceived and sponsored by Simbi, Inc..
  • Author's personal experience at Wanelo, Inc. has served as an inspiration.