From 0e1fb2bd4fc00f6e727af313cb7283f2a4b02c8e Mon Sep 17 00:00:00 2001 From: Naina Singh Date: Tue, 10 Oct 2023 11:44:50 -0400 Subject: [PATCH 1/4] Create Knative Social Media Guidelines --- Knative Social Media Guidelines | 62 +++++++++++++++++++++++++++++++++ 1 file changed, 62 insertions(+) create mode 100644 Knative Social Media Guidelines diff --git a/Knative Social Media Guidelines b/Knative Social Media Guidelines new file mode 100644 index 00000000..3a3a74e5 --- /dev/null +++ b/Knative Social Media Guidelines @@ -0,0 +1,62 @@ +# Knative Social Media Guidelines + +This document covers the social media guidelines for the use of the Knative Twitter/X channel. + +**Knative Project Twitter/X handle:** +- [https://twitter.com/KnativeProject](https://twitter.com/KnativeProject) +- @KnativeProject + +**LinkedIn company page:** +- [https://www.linkedin.com/company/knative/](https://www.linkedin.com/company/knative/) + +## Objectives + +The objectives of project social media are: + +- Share project news, roadmap updates, news releases. +- Report on performance and security updates. +- Educate on project updates. +- Share information on how-tos, demos, etc. that are valuable to the community. +- Build awareness for the project. +- Drive engagement and participate in the project. + +## Strategy and Guidelines + +### Strategy + +- Keep messages positive and uplifting, consistent with the values and principles of CNCF. +- Communicate big picture ideas vs “announcements” or news. News will be positioned less like an announcement and more around what it means. +- Share content across social media channels that benefit the ecosystem as a whole. +- Maintain a balance of posting on CNCF activities/news and ecosystem-focused content. +- Share vendor-neutral, community-sourced posts that are informational, engaging, and ecosystem-focused. +- Engage with the community through retweets and sharing of community content. + +### General Guidelines + +For all CNCF social activity, we remain a neutral foundation. Examples of the type of content: + +- Owned content is CNCF news, blogs, case studies, survey data, etc. +- Project content is anything sourced from CNCF’s currently hosted projects, including project news, roadmap updates, new releases, performance/security updates, blogs, conferences slides/videos, etc. +- Ecosystem content is vendor-neutral and project-impartial sourced from contributors, maintainers, ambassadors, news outlets, etc., including blog posts, news coverage, thought leadership bylines, technology demos, sketch notes, GitHub work, cloud native-specific Meetups, etc. +- CNCF is not able to share anything on our channels that promotes a vendor product or directs to a company website. +- Social posts from member company handles and/or vendor channels cannot be shared. +- RTs are limited to news outlet handles, @linuxfoundation, @kubecon_, project handles + personal handles. +- Community content that abides by the channel guidelines + includes insight from/work with more than one CNCF project will be prioritized for sharing. +- Activities that are hosted by and open to the public can be promoted, as they benefit the ecosystem as a whole. + +### Images & Videos + +Images shared, unless specifically credited back to a community member, will meet the requirements of “free for commercial use” and “no attribution required.” + +### Hashtags + +CNCF and Knative uses hashtags in our posts: + +- To measure the success of campaigns (for example, #KubeCon). +- To expand our reach beyond our current followers and tap into larger, trending topics on Twitter (for example, #cloudnative). +- To organize or categorize shares (for example, #Kubernetes). +- Add #knative hashtag to posts if possible. + +### To request content to be shared + +Share your tweet on the #knative-socialmedia channel on the CNCF Slack channel. From 532a5933e99e05a82433403a3980fd965d50aa15 Mon Sep 17 00:00:00 2001 From: Naina Singh Date: Tue, 10 Oct 2023 18:10:27 +0000 Subject: [PATCH 2/4] Changed file type --- ... Social Media Guidelines => Knative Social Media Guidelines.md | 0 1 file changed, 0 insertions(+), 0 deletions(-) rename Knative Social Media Guidelines => Knative Social Media Guidelines.md (100%) diff --git a/Knative Social Media Guidelines b/Knative Social Media Guidelines.md similarity index 100% rename from Knative Social Media Guidelines rename to Knative Social Media Guidelines.md From 2d86accad90b9b0f19bc3d105e0aad0e09e3d268 Mon Sep 17 00:00:00 2001 From: Ali Ok Date: Wed, 22 May 2024 11:43:50 +0300 Subject: [PATCH 3/4] Update Knative Social Media Guidelines.md --- Knative Social Media Guidelines.md | 68 ++++++++++++++++++++++++------ 1 file changed, 54 insertions(+), 14 deletions(-) diff --git a/Knative Social Media Guidelines.md b/Knative Social Media Guidelines.md index 3a3a74e5..f89b8411 100644 --- a/Knative Social Media Guidelines.md +++ b/Knative Social Media Guidelines.md @@ -1,13 +1,12 @@ # Knative Social Media Guidelines -This document covers the social media guidelines for the use of the Knative Twitter/X channel. +This document covers the social media guidelines for the use of the Knative social media channels. **Knative Project Twitter/X handle:** -- [https://twitter.com/KnativeProject](https://twitter.com/KnativeProject) -- @KnativeProject +- [@KnativeProject](https://x.com/KnativeProject) **LinkedIn company page:** -- [https://www.linkedin.com/company/knative/](https://www.linkedin.com/company/knative/) +- [Knative](https://www.linkedin.com/company/knative/) ## Objectives @@ -24,29 +23,30 @@ The objectives of project social media are: ### Strategy -- Keep messages positive and uplifting, consistent with the values and principles of CNCF. -- Communicate big picture ideas vs “announcements” or news. News will be positioned less like an announcement and more around what it means. +- Keep messages positive and uplifting, consistent with the [values and principles of CNCF](https://github.com/cncf/foundation/blob/main/charter.md). +- Communicate big picture ideas vs "announcements" or news. News will be positioned less like an announcement and more around what it means. - Share content across social media channels that benefit the ecosystem as a whole. - Maintain a balance of posting on CNCF activities/news and ecosystem-focused content. -- Share vendor-neutral, community-sourced posts that are informational, engaging, and ecosystem-focused. -- Engage with the community through retweets and sharing of community content. +- Share [vendor-neutral](https://contribute.cncf.io/maintainers/community/vendor-neutrality/), community-sourced posts that are informational, engaging, and ecosystem-focused. +- Engage with the community through reposts and sharing of community content. ### General Guidelines -For all CNCF social activity, we remain a neutral foundation. Examples of the type of content: +For all CNCF social activity, we remain a neutral foundation, in compliance with [CNCF's vendor neutrality principles](https://contribute.cncf.io/maintainers/community/vendor-neutrality/). +Examples of the type of content: - Owned content is CNCF news, blogs, case studies, survey data, etc. -- Project content is anything sourced from CNCF’s currently hosted projects, including project news, roadmap updates, new releases, performance/security updates, blogs, conferences slides/videos, etc. -- Ecosystem content is vendor-neutral and project-impartial sourced from contributors, maintainers, ambassadors, news outlets, etc., including blog posts, news coverage, thought leadership bylines, technology demos, sketch notes, GitHub work, cloud native-specific Meetups, etc. +- Project content is anything sourced from CNCF's currently hosted projects, including project news, roadmap updates, new releases, performance/security updates, blogs, conferences slides/videos, etc. +- Ecosystem content is vendor-neutral and project-impartial sourced from contributors, maintainers, ambassadors, news outlets, etc., including blog posts, news coverage, thought leadership bylines, technology demos, sketch notes, GitHub work, cloud native-specific meetups, etc. - CNCF is not able to share anything on our channels that promotes a vendor product or directs to a company website. - Social posts from member company handles and/or vendor channels cannot be shared. -- RTs are limited to news outlet handles, @linuxfoundation, @kubecon_, project handles + personal handles. +- Reposts are limited to news outlet handles such as [@linuxfoundation](https://twitter.com/linuxfoundation), [@kubecon_](https://twitter.com/kubecon_), project handles, personal handles and their counterparts in other social media platforms. - Community content that abides by the channel guidelines + includes insight from/work with more than one CNCF project will be prioritized for sharing. - Activities that are hosted by and open to the public can be promoted, as they benefit the ecosystem as a whole. ### Images & Videos -Images shared, unless specifically credited back to a community member, will meet the requirements of “free for commercial use” and “no attribution required.” +Images shared, unless specifically credited back to a community member, will meet the requirements of "free for commercial use" and "no attribution required." ### Hashtags @@ -59,4 +59,44 @@ CNCF and Knative uses hashtags in our posts: ### To request content to be shared -Share your tweet on the #knative-socialmedia channel on the CNCF Slack channel. +Share your social media post on the [#knative-socialmedia](https://cloud-native.slack.com/archives/C05R3575M9U) channel on the CNCF Slack. + +## Regular posts + +### New contributor celebration + +Every month, we celebrate new contributors to the Knative project. We will share a post on Twitter and LinkedIn to celebrate the new contributors. +See the [Knative contributor data](https://github.com/aliok/knative-contrib-report?tab=readme-ov-file#list-of-all-contributors-to-the-knative-project-2) for more information on how to find new contributors. + +### Biweekly social media post + +After each Knative Steering Committee meeting, we will share a post on Twitter and LinkedIn to share the highlights of the past 2 weeks. + +## Roles and Responsibilities + +### Steering Committee + +Steering Committee members have access to the Knative Twitter account and LinkedIn page. +They are responsible for approving posts and sharing content coming from Steering Committee members, +the social media manager, and the community. + +Steering Committee members are responsible for monitoring the Knative social media channels and responding to messages and comments. + +### Social Media Manager + +The social media manager is responsible for creating and scheduling posts on the Knative Twitter account and LinkedIn page. +Knative Steering Committee members will approve the posts before they are published. + +Steering Committee will not initially give access to the Knative Twitter account and LinkedIn page to the social media manager candidate. +After seeing consistent quality content, the candidate will be promoted to social media manager and will be given access to the Knative Twitter account and LinkedIn page. +They will be responsible for creating and scheduling posts as well as monitoring the channels. + +### Community + +Community members can share their content on the [#knative-socialmedia](https://cloud-native.slack.com/archives/C05R3575M9U) channel on the CNCF Slack, asking for reposts +on the official Knative social media channels. + +## Visuals + +All the social media visuals prepared will be stored in Knative UX team's Canva account, to be able to reuse them. +Using Canva's sharing feature, UX team can share the designs with the social media manager or any social media manager candidate. From beb85beab90eb76f0db1d50be5bdf5bb2ad61f72 Mon Sep 17 00:00:00 2001 From: Ali Ok Date: Wed, 22 May 2024 11:44:56 +0300 Subject: [PATCH 4/4] Rename Knative Social Media Guidelines.md to SOCIAL-MEDIA.md --- Knative Social Media Guidelines.md => SOCIAL-MEDIA.md | 0 1 file changed, 0 insertions(+), 0 deletions(-) rename Knative Social Media Guidelines.md => SOCIAL-MEDIA.md (100%) diff --git a/Knative Social Media Guidelines.md b/SOCIAL-MEDIA.md similarity index 100% rename from Knative Social Media Guidelines.md rename to SOCIAL-MEDIA.md