diff --git a/blog/README.md b/blog/README.md
index 4dd20120b88..83c87c50212 100644
--- a/blog/README.md
+++ b/blog/README.md
@@ -34,7 +34,7 @@ To submit a blog post, follow the steps below.
 
 #### Suitable content:
 - **Original content only**
-- Knative new feature releases and project updates
+- Knative [new feature releases and project updates](## Communicating new project releases)
 - Tutorials and demos [start a blog](https://github.com/knative/docs/pull/2511)
 - Use cases
 - Content that is specific to a vendor or platform about Knative installation and use
@@ -44,6 +44,10 @@ To submit a blog post, follow the steps below.
 - Content that doesn't interact with Knative APIs or interfaces
 - Vendor pitches
 
+## Communicating new project releases
+**Scheduled releases:** The Knative project has a release every 6 weeks, and we need your help communicating new changes to our community! If you would like to contribute a blog post to the Knative blog, please consider writing about the latest changes to the project. Ideally, there should be a single blog post for every release version, for example, 0.17; 0.18; 0.19. The title convention should be: *Version [version number] release - [date]*. Release blog contributors should write a summary of the changes and select up to 3 highlights of the current release to write about.
+**Big changes to the project.** Big changes to the project require a deep dive blog that describes the new feature in detail and give examples of the new functionality.  
+
 ## Review Process
 
 After a blog post is submitted as a PR, it is automatically assigned to a reviewer.