diff --git a/Gopkg.lock b/Gopkg.lock
index bd5c296d8fdb..1a2e8d2564a7 100644
--- a/Gopkg.lock
+++ b/Gopkg.lock
@@ -1810,7 +1810,7 @@
 
 [[projects]]
   branch = "master"
-  digest = "1:2f22005f6915f0dd6bc45479507601547a369ed1da0982ed454a76207894e876"
+  digest = "1:efd99f16d7b5337b1cce9ac8576e2f65c2c2f7b759f64cd235b82f42e0f86f09"
   name = "knative.dev/pkg"
   packages = [
     "apis",
@@ -1917,7 +1917,7 @@
     "websocket",
   ]
   pruneopts = "T"
-  revision = "5bc49f27e690d0c30bdd079e473d5419998b3259"
+  revision = "d771641c9192ee2ce1e54c3d9af2cc7f692cb7ab"
 
 [[projects]]
   branch = "master"
diff --git a/cmd/webhook/main.go b/cmd/webhook/main.go
index 4025a96d6ea8..8a5adbf04d6a 100644
--- a/cmd/webhook/main.go
+++ b/cmd/webhook/main.go
@@ -205,7 +205,7 @@ func NewConversionController(ctx context.Context, cmw configmap.Watcher) *contro
 			},
 		},
 
-		// A function that infuses the context passed to ConvertUp/ConvertDown/SetDefaults with custom metadata.
+		// A function that infuses the context passed to ConvertTo/ConvertFrom/SetDefaults with custom metadata.
 		func(ctx context.Context) context.Context {
 			return ctx
 		},
diff --git a/pkg/apis/serving/v1/configuration_conversion.go b/pkg/apis/serving/v1/configuration_conversion.go
index 05d012ce5554..ff3d1644cb5e 100644
--- a/pkg/apis/serving/v1/configuration_conversion.go
+++ b/pkg/apis/serving/v1/configuration_conversion.go
@@ -23,12 +23,12 @@ import (
 	"knative.dev/pkg/apis"
 )
 
-// ConvertUp implements apis.Convertible
-func (source *Configuration) ConvertUp(ctx context.Context, sink apis.Convertible) error {
+// ConvertTo implements apis.Convertible
+func (source *Configuration) ConvertTo(ctx context.Context, sink apis.Convertible) error {
 	return fmt.Errorf("v1 is the highest known version, got: %T", sink)
 }
 
-// ConvertDown implements apis.Convertible
-func (sink *Configuration) ConvertDown(ctx context.Context, source apis.Convertible) error {
+// ConvertFrom implements apis.Convertible
+func (sink *Configuration) ConvertFrom(ctx context.Context, source apis.Convertible) error {
 	return fmt.Errorf("v1 is the highest known version, got: %T", source)
 }
diff --git a/pkg/apis/serving/v1/configuration_conversion_test.go b/pkg/apis/serving/v1/configuration_conversion_test.go
index 054cf5a73ecd..c013978c5157 100644
--- a/pkg/apis/serving/v1/configuration_conversion_test.go
+++ b/pkg/apis/serving/v1/configuration_conversion_test.go
@@ -24,11 +24,11 @@ import (
 func TestConfigurationConversionBadType(t *testing.T) {
 	good, bad := &Configuration{}, &Service{}
 
-	if err := good.ConvertUp(context.Background(), bad); err == nil {
-		t.Errorf("ConvertUp() = %#v, wanted error", bad)
+	if err := good.ConvertTo(context.Background(), bad); err == nil {
+		t.Errorf("ConvertTo() = %#v, wanted error", bad)
 	}
 
-	if err := good.ConvertDown(context.Background(), bad); err == nil {
-		t.Errorf("ConvertDown() = %#v, wanted error", good)
+	if err := good.ConvertFrom(context.Background(), bad); err == nil {
+		t.Errorf("ConvertFrom() = %#v, wanted error", good)
 	}
 }
diff --git a/pkg/apis/serving/v1/revision_conversion.go b/pkg/apis/serving/v1/revision_conversion.go
index 89ed8e5a0400..cae0252f27ad 100644
--- a/pkg/apis/serving/v1/revision_conversion.go
+++ b/pkg/apis/serving/v1/revision_conversion.go
@@ -23,12 +23,12 @@ import (
 	"knative.dev/pkg/apis"
 )
 
-// ConvertUp implements apis.Convertible
-func (source *Revision) ConvertUp(ctx context.Context, sink apis.Convertible) error {
+// ConvertTo implements apis.Convertible
+func (source *Revision) ConvertTo(ctx context.Context, sink apis.Convertible) error {
 	return fmt.Errorf("v1 is the highest known version, got: %T", sink)
 }
 
-// ConvertDown implements apis.Convertible
-func (sink *Revision) ConvertDown(ctx context.Context, source apis.Convertible) error {
+// ConvertFrom implements apis.Convertible
+func (sink *Revision) ConvertFrom(ctx context.Context, source apis.Convertible) error {
 	return fmt.Errorf("v1 is the highest known version, got: %T", source)
 }
diff --git a/pkg/apis/serving/v1/revision_conversion_test.go b/pkg/apis/serving/v1/revision_conversion_test.go
index 71e4b75d906d..8efdeb6051f6 100644
--- a/pkg/apis/serving/v1/revision_conversion_test.go
+++ b/pkg/apis/serving/v1/revision_conversion_test.go
@@ -24,11 +24,11 @@ import (
 func TestRevisionConversionBadType(t *testing.T) {
 	good, bad := &Revision{}, &Service{}
 
-	if err := good.ConvertUp(context.Background(), bad); err == nil {
-		t.Errorf("ConvertUp() = %#v, wanted error", bad)
+	if err := good.ConvertTo(context.Background(), bad); err == nil {
+		t.Errorf("ConvertTo() = %#v, wanted error", bad)
 	}
 
-	if err := good.ConvertDown(context.Background(), bad); err == nil {
-		t.Errorf("ConvertDown() = %#v, wanted error", good)
+	if err := good.ConvertFrom(context.Background(), bad); err == nil {
+		t.Errorf("ConvertFrom() = %#v, wanted error", good)
 	}
 }
diff --git a/pkg/apis/serving/v1/route_conversion.go b/pkg/apis/serving/v1/route_conversion.go
index 7ef3cb1ae515..84e20cbc361d 100644
--- a/pkg/apis/serving/v1/route_conversion.go
+++ b/pkg/apis/serving/v1/route_conversion.go
@@ -23,12 +23,12 @@ import (
 	"knative.dev/pkg/apis"
 )
 
-// ConvertUp implements apis.Convertible
-func (source *Route) ConvertUp(ctx context.Context, sink apis.Convertible) error {
+// ConvertTo implements apis.Convertible
+func (source *Route) ConvertTo(ctx context.Context, sink apis.Convertible) error {
 	return fmt.Errorf("v1 is the highest known version, got: %T", sink)
 }
 
-// ConvertDown implements apis.Convertible
-func (sink *Route) ConvertDown(ctx context.Context, source apis.Convertible) error {
+// ConvertFrom implements apis.Convertible
+func (sink *Route) ConvertFrom(ctx context.Context, source apis.Convertible) error {
 	return fmt.Errorf("v1 is the highest known version, got: %T", source)
 }
diff --git a/pkg/apis/serving/v1/route_conversion_test.go b/pkg/apis/serving/v1/route_conversion_test.go
index c5e98dfe317a..cb23274950ef 100644
--- a/pkg/apis/serving/v1/route_conversion_test.go
+++ b/pkg/apis/serving/v1/route_conversion_test.go
@@ -24,11 +24,11 @@ import (
 func TestRouteConversionBadType(t *testing.T) {
 	good, bad := &Route{}, &Service{}
 
-	if err := good.ConvertUp(context.Background(), bad); err == nil {
-		t.Errorf("ConvertUp() = %#v, wanted error", bad)
+	if err := good.ConvertTo(context.Background(), bad); err == nil {
+		t.Errorf("ConvertTo() = %#v, wanted error", bad)
 	}
 
-	if err := good.ConvertDown(context.Background(), bad); err == nil {
-		t.Errorf("ConvertDown() = %#v, wanted error", good)
+	if err := good.ConvertFrom(context.Background(), bad); err == nil {
+		t.Errorf("ConvertFrom() = %#v, wanted error", good)
 	}
 }
diff --git a/pkg/apis/serving/v1/service_conversion.go b/pkg/apis/serving/v1/service_conversion.go
index efb6605f338a..c36db5d41c0a 100644
--- a/pkg/apis/serving/v1/service_conversion.go
+++ b/pkg/apis/serving/v1/service_conversion.go
@@ -23,12 +23,12 @@ import (
 	"knative.dev/pkg/apis"
 )
 
-// ConvertUp implements apis.Convertible
-func (source *Service) ConvertUp(ctx context.Context, sink apis.Convertible) error {
+// ConvertTo implements apis.Convertible
+func (source *Service) ConvertTo(ctx context.Context, sink apis.Convertible) error {
 	return fmt.Errorf("v1 is the highest known version, got: %T", sink)
 }
 
-// ConvertDown implements apis.Convertible
-func (sink *Service) ConvertDown(ctx context.Context, source apis.Convertible) error {
+// ConvertFrom implements apis.Convertible
+func (sink *Service) ConvertFrom(ctx context.Context, source apis.Convertible) error {
 	return fmt.Errorf("v1 is the highest known version, got: %T", source)
 }
diff --git a/pkg/apis/serving/v1/service_conversion_test.go b/pkg/apis/serving/v1/service_conversion_test.go
index 0158818ec732..949a8fcf1ce2 100644
--- a/pkg/apis/serving/v1/service_conversion_test.go
+++ b/pkg/apis/serving/v1/service_conversion_test.go
@@ -24,11 +24,11 @@ import (
 func TestServiceConversionBadType(t *testing.T) {
 	good, bad := &Service{}, &Revision{}
 
-	if err := good.ConvertUp(context.Background(), bad); err == nil {
-		t.Errorf("ConvertUp() = %#v, wanted error", bad)
+	if err := good.ConvertTo(context.Background(), bad); err == nil {
+		t.Errorf("ConvertTo() = %#v, wanted error", bad)
 	}
 
-	if err := good.ConvertDown(context.Background(), bad); err == nil {
-		t.Errorf("ConvertDown() = %#v, wanted error", good)
+	if err := good.ConvertFrom(context.Background(), bad); err == nil {
+		t.Errorf("ConvertFrom() = %#v, wanted error", good)
 	}
 }
diff --git a/pkg/apis/serving/v1alpha1/configuration_conversion.go b/pkg/apis/serving/v1alpha1/configuration_conversion.go
index cce9e281588c..74d5bcf2c46a 100644
--- a/pkg/apis/serving/v1alpha1/configuration_conversion.go
+++ b/pkg/apis/serving/v1alpha1/configuration_conversion.go
@@ -24,22 +24,22 @@ import (
 	"knative.dev/serving/pkg/apis/serving/v1beta1"
 )
 
-// ConvertUp implements apis.Convertible
-func (source *Configuration) ConvertUp(ctx context.Context, obj apis.Convertible) error {
+// ConvertTo implements apis.Convertible
+func (source *Configuration) ConvertTo(ctx context.Context, obj apis.Convertible) error {
 	switch sink := obj.(type) {
 	case *v1beta1.Configuration:
 		sink.ObjectMeta = source.ObjectMeta
-		if err := source.Spec.ConvertUp(ctx, &sink.Spec); err != nil {
+		if err := source.Spec.ConvertTo(ctx, &sink.Spec); err != nil {
 			return err
 		}
-		return source.Status.ConvertUp(ctx, &sink.Status)
+		return source.Status.ConvertTo(ctx, &sink.Status)
 	default:
-		return apis.ConvertUpViaProxy(ctx, source, &v1beta1.Configuration{}, sink)
+		return apis.ConvertToViaProxy(ctx, source, &v1beta1.Configuration{}, sink)
 	}
 }
 
-// ConvertUp helps implement apis.Convertible
-func (source *ConfigurationSpec) ConvertUp(ctx context.Context, sink *v1.ConfigurationSpec) error {
+// ConvertTo helps implement apis.Convertible
+func (source *ConfigurationSpec) ConvertTo(ctx context.Context, sink *v1.ConfigurationSpec) error {
 	if source.DeprecatedBuild != nil {
 		return ConvertErrorf("build", "build cannot be migrated forward.")
 	}
@@ -47,56 +47,56 @@ func (source *ConfigurationSpec) ConvertUp(ctx context.Context, sink *v1.Configu
 	case source.DeprecatedRevisionTemplate != nil && source.Template != nil:
 		return apis.ErrMultipleOneOf("revisionTemplate", "template")
 	case source.DeprecatedRevisionTemplate != nil:
-		return source.DeprecatedRevisionTemplate.ConvertUp(ctx, &sink.Template)
+		return source.DeprecatedRevisionTemplate.ConvertTo(ctx, &sink.Template)
 	case source.Template != nil:
-		return source.Template.ConvertUp(ctx, &sink.Template)
+		return source.Template.ConvertTo(ctx, &sink.Template)
 	default:
 		return apis.ErrMissingOneOf("revisionTemplate", "template")
 	}
 }
 
-// ConvertUp helps implement apis.Convertible
-func (source *ConfigurationStatus) ConvertUp(ctx context.Context, sink *v1.ConfigurationStatus) error {
+// ConvertTo helps implement apis.Convertible
+func (source *ConfigurationStatus) ConvertTo(ctx context.Context, sink *v1.ConfigurationStatus) error {
 	source.Status.ConvertTo(ctx, &sink.Status, v1.IsConfigurationCondition)
-	return source.ConfigurationStatusFields.ConvertUp(ctx, &sink.ConfigurationStatusFields)
+	return source.ConfigurationStatusFields.ConvertTo(ctx, &sink.ConfigurationStatusFields)
 }
 
-// ConvertUp helps implement apis.Convertible
-func (source *ConfigurationStatusFields) ConvertUp(ctx context.Context, sink *v1.ConfigurationStatusFields) error {
+// ConvertTo helps implement apis.Convertible
+func (source *ConfigurationStatusFields) ConvertTo(ctx context.Context, sink *v1.ConfigurationStatusFields) error {
 	sink.LatestReadyRevisionName = source.LatestReadyRevisionName
 	sink.LatestCreatedRevisionName = source.LatestCreatedRevisionName
 	return nil
 }
 
-// ConvertDown implements apis.Convertible
-func (sink *Configuration) ConvertDown(ctx context.Context, obj apis.Convertible) error {
+// ConvertFrom implements apis.Convertible
+func (sink *Configuration) ConvertFrom(ctx context.Context, obj apis.Convertible) error {
 	switch source := obj.(type) {
 	case *v1beta1.Configuration:
 		sink.ObjectMeta = source.ObjectMeta
-		if err := sink.Spec.ConvertDown(ctx, source.Spec); err != nil {
+		if err := sink.Spec.ConvertFrom(ctx, source.Spec); err != nil {
 			return err
 		}
-		return sink.Status.ConvertDown(ctx, source.Status)
+		return sink.Status.ConvertFrom(ctx, source.Status)
 	default:
-		return apis.ConvertDownViaProxy(ctx, source, &v1beta1.Configuration{}, sink)
+		return apis.ConvertFromViaProxy(ctx, source, &v1beta1.Configuration{}, sink)
 	}
 }
 
-// ConvertDown helps implement apis.Convertible
-func (sink *ConfigurationSpec) ConvertDown(ctx context.Context, source v1.ConfigurationSpec) error {
+// ConvertFrom helps implement apis.Convertible
+func (sink *ConfigurationSpec) ConvertFrom(ctx context.Context, source v1.ConfigurationSpec) error {
 	sink.Template = &RevisionTemplateSpec{}
-	return sink.Template.ConvertDown(ctx, source.Template)
+	return sink.Template.ConvertFrom(ctx, source.Template)
 }
 
-// ConvertDown helps implement apis.Convertible
-func (sink *ConfigurationStatus) ConvertDown(ctx context.Context, source v1.ConfigurationStatus) error {
+// ConvertFrom helps implement apis.Convertible
+func (sink *ConfigurationStatus) ConvertFrom(ctx context.Context, source v1.ConfigurationStatus) error {
 	source.Status.ConvertTo(ctx, &sink.Status, v1.IsConfigurationCondition)
 
-	return sink.ConfigurationStatusFields.ConvertDown(ctx, source.ConfigurationStatusFields)
+	return sink.ConfigurationStatusFields.ConvertFrom(ctx, source.ConfigurationStatusFields)
 }
 
-// ConvertDown helps implement apis.Convertible
-func (sink *ConfigurationStatusFields) ConvertDown(ctx context.Context, source v1.ConfigurationStatusFields) error {
+// ConvertFrom helps implement apis.Convertible
+func (sink *ConfigurationStatusFields) ConvertFrom(ctx context.Context, source v1.ConfigurationStatusFields) error {
 	sink.LatestReadyRevisionName = source.LatestReadyRevisionName
 	sink.LatestCreatedRevisionName = source.LatestCreatedRevisionName
 	return nil
diff --git a/pkg/apis/serving/v1alpha1/configuration_conversion_test.go b/pkg/apis/serving/v1alpha1/configuration_conversion_test.go
index a6108efcdcee..e9371ff20bdc 100644
--- a/pkg/apis/serving/v1alpha1/configuration_conversion_test.go
+++ b/pkg/apis/serving/v1alpha1/configuration_conversion_test.go
@@ -35,12 +35,12 @@ import (
 func TestConfigurationConversionBadType(t *testing.T) {
 	good, bad := &Configuration{}, &Service{}
 
-	if err := good.ConvertUp(context.Background(), bad); err == nil {
-		t.Errorf("ConvertUp() = %#v, wanted error", bad)
+	if err := good.ConvertTo(context.Background(), bad); err == nil {
+		t.Errorf("ConvertTo() = %#v, wanted error", bad)
 	}
 
-	if err := good.ConvertDown(context.Background(), bad); err == nil {
-		t.Errorf("ConvertDown() = %#v, wanted error", good)
+	if err := good.ConvertFrom(context.Background(), bad); err == nil {
+		t.Errorf("ConvertFrom() = %#v, wanted error", good)
 	}
 }
 
@@ -62,8 +62,8 @@ func TestConfigurationConversionTemplateError(t *testing.T) {
 	for _, test := range tests {
 		t.Run(test.name, func(t *testing.T) {
 			result := &v1.ConfigurationSpec{}
-			if err := test.cs.ConvertUp(context.Background(), result); err == nil {
-				t.Errorf("ConvertUp() = %#v, wanted error", result)
+			if err := test.cs.ConvertTo(context.Background(), result); err == nil {
+				t.Errorf("ConvertTo() = %#v, wanted error", result)
 			}
 		})
 	}
@@ -184,22 +184,22 @@ func TestConfigurationConversion(t *testing.T) {
 		for _, version := range versions {
 			t.Run(test.name, func(t *testing.T) {
 				ver := version
-				if err := test.in.ConvertUp(context.Background(), ver); err != nil {
+				if err := test.in.ConvertTo(context.Background(), ver); err != nil {
 					if test.badField != "" {
 						cce, ok := err.(*CannotConvertError)
 						if ok && cce.Field == test.badField {
 							return
 						}
 					}
-					t.Errorf("ConvertUp() = %v", err)
+					t.Errorf("ConvertTo() = %v", err)
 				} else if test.badField != "" {
-					t.Errorf("ConvertUp() = %#v, wanted bad field %q", ver,
+					t.Errorf("ConvertTo() = %#v, wanted bad field %q", ver,
 						test.badField)
 					return
 				}
 				got := &Configuration{}
-				if err := got.ConvertDown(context.Background(), ver); err != nil {
-					t.Errorf("ConvertDown() = %v", err)
+				if err := got.ConvertFrom(context.Background(), ver); err != nil {
+					t.Errorf("ConvertFrom() = %v", err)
 				}
 				if diff := cmp.Diff(test.in, got); diff != "" {
 					t.Errorf("roundtrip (-want, +got) = %v", diff)
@@ -211,22 +211,22 @@ func TestConfigurationConversion(t *testing.T) {
 			t.Run(test.name+" (deprecated)", func(t *testing.T) {
 				ver := version
 				start := toDeprecated(test.in)
-				if err := start.ConvertUp(context.Background(), ver); err != nil {
+				if err := start.ConvertTo(context.Background(), ver); err != nil {
 					if test.badField != "" {
 						cce, ok := err.(*CannotConvertError)
 						if ok && cce.Field == test.badField {
 							return
 						}
 					}
-					t.Errorf("ConvertUp() = %v", err)
+					t.Errorf("ConvertTo() = %v", err)
 				} else if test.badField != "" {
 					t.Errorf("CovnertUp() = %#v, wanted bad field %q", ver,
 						test.badField)
 					return
 				}
 				got := &Configuration{}
-				if err := got.ConvertDown(context.Background(), ver); err != nil {
-					t.Errorf("ConvertDown() = %v", err)
+				if err := got.ConvertFrom(context.Background(), ver); err != nil {
+					t.Errorf("ConvertFrom() = %v", err)
 				}
 				if diff := cmp.Diff(test.in, got); diff != "" {
 					t.Errorf("roundtrip (-want, +got) = %v", diff)
diff --git a/pkg/apis/serving/v1alpha1/configuration_defaults.go b/pkg/apis/serving/v1alpha1/configuration_defaults.go
index 56ef58c06226..1e1b121c2ebe 100644
--- a/pkg/apis/serving/v1alpha1/configuration_defaults.go
+++ b/pkg/apis/serving/v1alpha1/configuration_defaults.go
@@ -40,9 +40,9 @@ func (c *Configuration) SetDefaults(ctx context.Context) {
 func (cs *ConfigurationSpec) SetDefaults(ctx context.Context) {
 	if v1.IsUpgradeViaDefaulting(ctx) {
 		v := v1.ConfigurationSpec{}
-		if cs.ConvertUp(ctx, &v) == nil {
+		if cs.ConvertTo(ctx, &v) == nil {
 			alpha := ConfigurationSpec{}
-			if alpha.ConvertDown(ctx, v) == nil {
+			if alpha.ConvertFrom(ctx, v) == nil {
 				*cs = alpha
 			}
 		}
diff --git a/pkg/apis/serving/v1alpha1/revision_conversion.go b/pkg/apis/serving/v1alpha1/revision_conversion.go
index 64930be8a0d2..c6314d33f402 100644
--- a/pkg/apis/serving/v1alpha1/revision_conversion.go
+++ b/pkg/apis/serving/v1alpha1/revision_conversion.go
@@ -26,26 +26,26 @@ import (
 	"knative.dev/serving/pkg/apis/serving/v1beta1"
 )
 
-// ConvertUp implements apis.Convertible
-func (source *Revision) ConvertUp(ctx context.Context, obj apis.Convertible) error {
+// ConvertTo implements apis.Convertible
+func (source *Revision) ConvertTo(ctx context.Context, obj apis.Convertible) error {
 	switch sink := obj.(type) {
 	case *v1beta1.Revision:
 		sink.ObjectMeta = source.ObjectMeta
-		source.Status.ConvertUp(ctx, &sink.Status)
-		return source.Spec.ConvertUp(ctx, &sink.Spec)
+		source.Status.ConvertTo(ctx, &sink.Status)
+		return source.Spec.ConvertTo(ctx, &sink.Spec)
 	default:
-		return apis.ConvertUpViaProxy(ctx, source, &v1beta1.Revision{}, sink)
+		return apis.ConvertToViaProxy(ctx, source, &v1beta1.Revision{}, sink)
 	}
 }
 
-// ConvertUp helps implement apis.Convertible
-func (source *RevisionTemplateSpec) ConvertUp(ctx context.Context, sink *v1.RevisionTemplateSpec) error {
+// ConvertTo helps implement apis.Convertible
+func (source *RevisionTemplateSpec) ConvertTo(ctx context.Context, sink *v1.RevisionTemplateSpec) error {
 	sink.ObjectMeta = source.ObjectMeta
-	return source.Spec.ConvertUp(ctx, &sink.Spec)
+	return source.Spec.ConvertTo(ctx, &sink.Spec)
 }
 
-// ConvertUp helps implement apis.Convertible
-func (source *RevisionSpec) ConvertUp(ctx context.Context, sink *v1.RevisionSpec) error {
+// ConvertTo helps implement apis.Convertible
+func (source *RevisionSpec) ConvertTo(ctx context.Context, sink *v1.RevisionSpec) error {
 	if source.TimeoutSeconds != nil {
 		sink.TimeoutSeconds = ptr.Int64(*source.TimeoutSeconds)
 	}
@@ -76,40 +76,40 @@ func (source *RevisionSpec) ConvertUp(ctx context.Context, sink *v1.RevisionSpec
 	return nil
 }
 
-// ConvertUp helps implement apis.Convertible
-func (source *RevisionStatus) ConvertUp(ctx context.Context, sink *v1.RevisionStatus) {
+// ConvertTo helps implement apis.Convertible
+func (source *RevisionStatus) ConvertTo(ctx context.Context, sink *v1.RevisionStatus) {
 	source.Status.ConvertTo(ctx, &sink.Status, v1.IsRevisionCondition)
 	sink.ServiceName = source.ServiceName
 	sink.LogURL = source.LogURL
 	sink.ImageDigest = source.ImageDigest
 }
 
-// ConvertDown implements apis.Convertible
-func (sink *Revision) ConvertDown(ctx context.Context, obj apis.Convertible) error {
+// ConvertFrom implements apis.Convertible
+func (sink *Revision) ConvertFrom(ctx context.Context, obj apis.Convertible) error {
 	switch source := obj.(type) {
 	case *v1beta1.Revision:
 		sink.ObjectMeta = source.ObjectMeta
-		sink.Status.ConvertDown(ctx, source.Status)
-		return sink.Spec.ConvertDown(ctx, source.Spec)
+		sink.Status.ConvertFrom(ctx, source.Status)
+		return sink.Spec.ConvertFrom(ctx, source.Spec)
 	default:
-		return apis.ConvertDownViaProxy(ctx, source, &v1beta1.Revision{}, sink)
+		return apis.ConvertFromViaProxy(ctx, source, &v1beta1.Revision{}, sink)
 	}
 }
 
-// ConvertDown helps implement apis.Convertible
-func (sink *RevisionTemplateSpec) ConvertDown(ctx context.Context, source v1.RevisionTemplateSpec) error {
+// ConvertFrom helps implement apis.Convertible
+func (sink *RevisionTemplateSpec) ConvertFrom(ctx context.Context, source v1.RevisionTemplateSpec) error {
 	sink.ObjectMeta = source.ObjectMeta
-	return sink.Spec.ConvertDown(ctx, source.Spec)
+	return sink.Spec.ConvertFrom(ctx, source.Spec)
 }
 
-// ConvertDown helps implement apis.Convertible
-func (sink *RevisionSpec) ConvertDown(ctx context.Context, source v1.RevisionSpec) error {
+// ConvertFrom helps implement apis.Convertible
+func (sink *RevisionSpec) ConvertFrom(ctx context.Context, source v1.RevisionSpec) error {
 	sink.RevisionSpec = *source.DeepCopy()
 	return nil
 }
 
-// ConvertDown helps implement apis.Convertible
-func (sink *RevisionStatus) ConvertDown(ctx context.Context, source v1.RevisionStatus) {
+// ConvertFrom helps implement apis.Convertible
+func (sink *RevisionStatus) ConvertFrom(ctx context.Context, source v1.RevisionStatus) {
 	source.Status.ConvertTo(ctx, &sink.Status, v1.IsRevisionCondition)
 	sink.ServiceName = source.ServiceName
 	sink.LogURL = source.LogURL
diff --git a/pkg/apis/serving/v1alpha1/revision_conversion_test.go b/pkg/apis/serving/v1alpha1/revision_conversion_test.go
index e2d43101d9ba..87a2fa553069 100644
--- a/pkg/apis/serving/v1alpha1/revision_conversion_test.go
+++ b/pkg/apis/serving/v1alpha1/revision_conversion_test.go
@@ -34,12 +34,12 @@ import (
 func TestRevisionConversionBadType(t *testing.T) {
 	good, bad := &Revision{}, &Service{}
 
-	if err := good.ConvertUp(context.Background(), bad); err == nil {
-		t.Errorf("ConvertUp() = %#v, wanted error", bad)
+	if err := good.ConvertTo(context.Background(), bad); err == nil {
+		t.Errorf("ConvertTo() = %#v, wanted error", bad)
 	}
 
-	if err := good.ConvertDown(context.Background(), bad); err == nil {
-		t.Errorf("ConvertDown() = %#v, wanted error", good)
+	if err := good.ConvertFrom(context.Background(), bad); err == nil {
+		t.Errorf("ConvertFrom() = %#v, wanted error", good)
 	}
 }
 
@@ -154,22 +154,22 @@ func TestRevisionConversion(t *testing.T) {
 	for _, test := range tests {
 		t.Run(test.name, func(t *testing.T) {
 			beta := &v1beta1.Revision{}
-			if err := test.in.ConvertUp(context.Background(), beta); err != nil {
+			if err := test.in.ConvertTo(context.Background(), beta); err != nil {
 				if test.badField != "" {
 					cce, ok := err.(*CannotConvertError)
 					if ok && cce.Field == test.badField {
 						return
 					}
 				}
-				t.Errorf("ConvertUp() = %v", err)
+				t.Errorf("ConvertTo() = %v", err)
 			} else if test.badField != "" {
 				t.Errorf("CovnertUp() = %#v, wanted bad field %q", beta,
 					test.badField)
 				return
 			}
 			got := &Revision{}
-			if err := got.ConvertDown(context.Background(), beta); err != nil {
-				t.Errorf("ConvertDown() = %v", err)
+			if err := got.ConvertFrom(context.Background(), beta); err != nil {
+				t.Errorf("ConvertFrom() = %v", err)
 			}
 			if diff := cmp.Diff(test.in, got); diff != "" {
 				t.Errorf("roundtrip (-want, +got) = %v", diff)
@@ -181,22 +181,22 @@ func TestRevisionConversion(t *testing.T) {
 		t.Run(test.name+" (deprecated)", func(t *testing.T) {
 			start := toDeprecated(test.in)
 			beta := &v1beta1.Revision{}
-			if err := start.ConvertUp(context.Background(), beta); err != nil {
+			if err := start.ConvertTo(context.Background(), beta); err != nil {
 				if test.badField != "" {
 					cce, ok := err.(*CannotConvertError)
 					if ok && cce.Field == test.badField {
 						return
 					}
 				}
-				t.Errorf("ConvertUp() = %v", err)
+				t.Errorf("ConvertTo() = %v", err)
 			} else if test.badField != "" {
 				t.Errorf("CovnertUp() = %#v, wanted bad field %q", beta,
 					test.badField)
 				return
 			}
 			got := &Revision{}
-			if err := got.ConvertDown(context.Background(), beta); err != nil {
-				t.Errorf("ConvertDown() = %v", err)
+			if err := got.ConvertFrom(context.Background(), beta); err != nil {
+				t.Errorf("ConvertFrom() = %v", err)
 			}
 			if diff := cmp.Diff(test.in, got); diff != "" {
 				t.Errorf("roundtrip (-want, +got) = %v", diff)
@@ -281,9 +281,9 @@ func TestRevisionConversionError(t *testing.T) {
 	for _, test := range tests {
 		t.Run(test.name, func(t *testing.T) {
 			beta := &v1beta1.Revision{}
-			got := test.in.ConvertUp(context.Background(), beta)
+			got := test.in.ConvertTo(context.Background(), beta)
 			if got == nil {
-				t.Errorf("ConvertUp() = %#v, wanted %v", beta, test.want)
+				t.Errorf("ConvertTo() = %#v, wanted %v", beta, test.want)
 			}
 			if diff := cmp.Diff(test.want.Error(), got.Error()); diff != "" {
 				t.Errorf("roundtrip (-want, +got) = %v", diff)
diff --git a/pkg/apis/serving/v1alpha1/revision_defaults.go b/pkg/apis/serving/v1alpha1/revision_defaults.go
index 887487fa95af..237f01d4934d 100644
--- a/pkg/apis/serving/v1alpha1/revision_defaults.go
+++ b/pkg/apis/serving/v1alpha1/revision_defaults.go
@@ -37,9 +37,9 @@ func (rts *RevisionTemplateSpec) SetDefaults(ctx context.Context) {
 func (rs *RevisionSpec) SetDefaults(ctx context.Context) {
 	if v1.IsUpgradeViaDefaulting(ctx) {
 		v1 := v1.RevisionSpec{}
-		if rs.ConvertUp(ctx, &v1) == nil {
+		if rs.ConvertTo(ctx, &v1) == nil {
 			alpha := RevisionSpec{}
-			if alpha.ConvertDown(ctx, v1) == nil {
+			if alpha.ConvertFrom(ctx, v1) == nil {
 				*rs = alpha
 			}
 		}
diff --git a/pkg/apis/serving/v1alpha1/route_conversion.go b/pkg/apis/serving/v1alpha1/route_conversion.go
index d427679ffa65..8d4128744556 100644
--- a/pkg/apis/serving/v1alpha1/route_conversion.go
+++ b/pkg/apis/serving/v1alpha1/route_conversion.go
@@ -26,31 +26,31 @@ import (
 	"knative.dev/serving/pkg/apis/serving/v1beta1"
 )
 
-// ConvertUp implements apis.Convertible
-func (source *Route) ConvertUp(ctx context.Context, obj apis.Convertible) error {
+// ConvertTo implements apis.Convertible
+func (source *Route) ConvertTo(ctx context.Context, obj apis.Convertible) error {
 	switch sink := obj.(type) {
 	case *v1beta1.Route:
 		sink.ObjectMeta = source.ObjectMeta
-		source.Status.ConvertUp(apis.WithinStatus(ctx), &sink.Status)
-		return source.Spec.ConvertUp(apis.WithinSpec(ctx), &sink.Spec)
+		source.Status.ConvertTo(apis.WithinStatus(ctx), &sink.Status)
+		return source.Spec.ConvertTo(apis.WithinSpec(ctx), &sink.Spec)
 	default:
-		return apis.ConvertUpViaProxy(ctx, source, &v1beta1.Route{}, sink)
+		return apis.ConvertToViaProxy(ctx, source, &v1beta1.Route{}, sink)
 	}
 }
 
-// ConvertUp helps implement apis.Convertible
-func (source *RouteSpec) ConvertUp(ctx context.Context, sink *v1.RouteSpec) error {
+// ConvertTo helps implement apis.Convertible
+func (source *RouteSpec) ConvertTo(ctx context.Context, sink *v1.RouteSpec) error {
 	sink.Traffic = make([]v1.TrafficTarget, len(source.Traffic))
 	for i := range source.Traffic {
-		if err := source.Traffic[i].ConvertUp(ctx, &sink.Traffic[i]); err != nil {
+		if err := source.Traffic[i].ConvertTo(ctx, &sink.Traffic[i]); err != nil {
 			return err
 		}
 	}
 	return nil
 }
 
-// ConvertUp helps implement apis.Convertible
-func (source *TrafficTarget) ConvertUp(ctx context.Context, sink *v1.TrafficTarget) error {
+// ConvertTo helps implement apis.Convertible
+func (source *TrafficTarget) ConvertTo(ctx context.Context, sink *v1.TrafficTarget) error {
 	*sink = source.TrafficTarget
 	switch {
 	case source.Tag != "" && source.DeprecatedName != "":
@@ -63,14 +63,14 @@ func (source *TrafficTarget) ConvertUp(ctx context.Context, sink *v1.TrafficTarg
 	return nil
 }
 
-// ConvertUp helps implement apis.Convertible
-func (source *RouteStatus) ConvertUp(ctx context.Context, sink *v1.RouteStatus) {
-	source.ConvertTo(ctx, &sink.Status, v1.IsRouteCondition)
-	source.RouteStatusFields.ConvertUp(ctx, &sink.RouteStatusFields)
+// ConvertTo helps implement apis.Convertible
+func (source *RouteStatus) ConvertTo(ctx context.Context, sink *v1.RouteStatus) {
+	source.Status.ConvertTo(ctx, &sink.Status, v1.IsRouteCondition)
+	source.RouteStatusFields.ConvertTo(ctx, &sink.RouteStatusFields)
 }
 
-// ConvertUp helps implement apis.Convertible
-func (source *RouteStatusFields) ConvertUp(ctx context.Context, sink *v1.RouteStatusFields) {
+// ConvertTo helps implement apis.Convertible
+func (source *RouteStatusFields) ConvertTo(ctx context.Context, sink *v1.RouteStatusFields) {
 	if source.URL != nil {
 		sink.URL = source.URL.DeepCopy()
 	}
@@ -79,49 +79,49 @@ func (source *RouteStatusFields) ConvertUp(ctx context.Context, sink *v1.RouteSt
 		if sink.Address == nil {
 			sink.Address = &duckv1.Addressable{}
 		}
-		source.Address.ConvertUp(ctx, sink.Address)
+		source.Address.ConvertTo(ctx, sink.Address)
 	}
 
 	sink.Traffic = make([]v1.TrafficTarget, len(source.Traffic))
 	for i := range source.Traffic {
-		source.Traffic[i].ConvertUp(ctx, &sink.Traffic[i])
+		source.Traffic[i].ConvertTo(ctx, &sink.Traffic[i])
 	}
 }
 
-// ConvertDown implements apis.Convertible
-func (sink *Route) ConvertDown(ctx context.Context, obj apis.Convertible) error {
+// ConvertFrom implements apis.Convertible
+func (sink *Route) ConvertFrom(ctx context.Context, obj apis.Convertible) error {
 	switch source := obj.(type) {
 	case *v1beta1.Route:
 		sink.ObjectMeta = source.ObjectMeta
-		sink.Spec.ConvertDown(ctx, source.Spec)
-		sink.Status.ConvertDown(ctx, source.Status)
+		sink.Spec.ConvertFrom(ctx, source.Spec)
+		sink.Status.ConvertFrom(ctx, source.Status)
 		return nil
 	default:
-		return apis.ConvertDownViaProxy(ctx, source, &v1beta1.Route{}, sink)
+		return apis.ConvertFromViaProxy(ctx, source, &v1beta1.Route{}, sink)
 	}
 }
 
-// ConvertDown helps implement apis.Convertible
-func (sink *RouteSpec) ConvertDown(ctx context.Context, source v1.RouteSpec) {
+// ConvertFrom helps implement apis.Convertible
+func (sink *RouteSpec) ConvertFrom(ctx context.Context, source v1.RouteSpec) {
 	sink.Traffic = make([]TrafficTarget, len(source.Traffic))
 	for i := range source.Traffic {
-		sink.Traffic[i].ConvertDown(ctx, source.Traffic[i])
+		sink.Traffic[i].ConvertFrom(ctx, source.Traffic[i])
 	}
 }
 
-// ConvertDown helps implement apis.Convertible
-func (sink *TrafficTarget) ConvertDown(ctx context.Context, source v1.TrafficTarget) {
+// ConvertFrom helps implement apis.Convertible
+func (sink *TrafficTarget) ConvertFrom(ctx context.Context, source v1.TrafficTarget) {
 	sink.TrafficTarget = source
 }
 
-// ConvertDown helps implement apis.Convertible
-func (sink *RouteStatus) ConvertDown(ctx context.Context, source v1.RouteStatus) {
+// ConvertFrom helps implement apis.Convertible
+func (sink *RouteStatus) ConvertFrom(ctx context.Context, source v1.RouteStatus) {
 	source.ConvertTo(ctx, &sink.Status, v1.IsRouteCondition)
-	sink.RouteStatusFields.ConvertDown(ctx, source.RouteStatusFields)
+	sink.RouteStatusFields.ConvertFrom(ctx, source.RouteStatusFields)
 }
 
-// ConvertDown helps implement apis.Convertible
-func (sink *RouteStatusFields) ConvertDown(ctx context.Context, source v1.RouteStatusFields) {
+// ConvertFrom helps implement apis.Convertible
+func (sink *RouteStatusFields) ConvertFrom(ctx context.Context, source v1.RouteStatusFields) {
 	if source.URL != nil {
 		sink.URL = source.URL.DeepCopy()
 	}
@@ -130,11 +130,11 @@ func (sink *RouteStatusFields) ConvertDown(ctx context.Context, source v1.RouteS
 		if sink.Address == nil {
 			sink.Address = &duckv1alpha1.Addressable{}
 		}
-		sink.Address.ConvertDown(ctx, source.Address)
+		sink.Address.ConvertFrom(ctx, source.Address)
 	}
 
 	sink.Traffic = make([]TrafficTarget, len(source.Traffic))
 	for i := range source.Traffic {
-		sink.Traffic[i].ConvertDown(ctx, source.Traffic[i])
+		sink.Traffic[i].ConvertFrom(ctx, source.Traffic[i])
 	}
 }
diff --git a/pkg/apis/serving/v1alpha1/route_conversion_test.go b/pkg/apis/serving/v1alpha1/route_conversion_test.go
index d879425534ae..3f5bd0644f42 100644
--- a/pkg/apis/serving/v1alpha1/route_conversion_test.go
+++ b/pkg/apis/serving/v1alpha1/route_conversion_test.go
@@ -35,12 +35,12 @@ import (
 func TestRouteConversionBadType(t *testing.T) {
 	good, bad := &Route{}, &Service{}
 
-	if err := good.ConvertUp(context.Background(), bad); err == nil {
-		t.Errorf("ConvertUp() = %#v, wanted error", bad)
+	if err := good.ConvertTo(context.Background(), bad); err == nil {
+		t.Errorf("ConvertTo() = %#v, wanted error", bad)
 	}
 
-	if err := good.ConvertDown(context.Background(), bad); err == nil {
-		t.Errorf("ConvertDown() = %#v, wanted error", good)
+	if err := good.ConvertFrom(context.Background(), bad); err == nil {
+		t.Errorf("ConvertFrom() = %#v, wanted error", good)
 	}
 }
 
@@ -286,17 +286,17 @@ func TestRouteConversion(t *testing.T) {
 	for _, test := range tests {
 		t.Run(test.name, func(t *testing.T) {
 			beta := &v1beta1.Route{}
-			if err := test.in.ConvertUp(context.Background(), beta); err != nil {
+			if err := test.in.ConvertTo(context.Background(), beta); err != nil {
 				if !test.wantErr {
-					t.Errorf("ConvertUp() = %v", err)
+					t.Errorf("ConvertTo() = %v", err)
 				}
 				return
 			} else if test.wantErr {
-				t.Errorf("ConvertUp() = %#v, wanted error", beta)
+				t.Errorf("ConvertTo() = %#v, wanted error", beta)
 			}
 			got := &Route{}
-			if err := got.ConvertDown(context.Background(), beta); err != nil {
-				t.Errorf("ConvertDown() = %v", err)
+			if err := got.ConvertFrom(context.Background(), beta); err != nil {
+				t.Errorf("ConvertFrom() = %v", err)
 			}
 			if diff := cmp.Diff(test.in, got); diff != "" {
 				t.Errorf("roundtrip (-want, +got) = %v", diff)
@@ -311,12 +311,12 @@ func TestRouteConversion(t *testing.T) {
 			}
 			start := toDeprecated(test.in)
 			beta := &v1beta1.Route{}
-			if err := start.ConvertUp(context.Background(), beta); err != nil {
-				t.Errorf("ConvertUp() = %v", err)
+			if err := start.ConvertTo(context.Background(), beta); err != nil {
+				t.Errorf("ConvertTo() = %v", err)
 			}
 			got := &Route{}
-			if err := got.ConvertDown(context.Background(), beta); err != nil {
-				t.Errorf("ConvertDown() = %v", err)
+			if err := got.ConvertFrom(context.Background(), beta); err != nil {
+				t.Errorf("ConvertFrom() = %v", err)
 			}
 			if diff := cmp.Diff(test.in, got); diff != "" {
 				t.Errorf("roundtrip (-want, +got) = %v", diff)
diff --git a/pkg/apis/serving/v1alpha1/route_defaults.go b/pkg/apis/serving/v1alpha1/route_defaults.go
index fab2d8ce4963..26a46bc68801 100644
--- a/pkg/apis/serving/v1alpha1/route_defaults.go
+++ b/pkg/apis/serving/v1alpha1/route_defaults.go
@@ -40,9 +40,9 @@ func (r *Route) SetDefaults(ctx context.Context) {
 func (rs *RouteSpec) SetDefaults(ctx context.Context) {
 	if v1.IsUpgradeViaDefaulting(ctx) {
 		v := v1.RouteSpec{}
-		if rs.ConvertUp(ctx, &v) == nil {
+		if rs.ConvertTo(ctx, &v) == nil {
 			alpha := RouteSpec{}
-			alpha.ConvertDown(ctx, v)
+			alpha.ConvertFrom(ctx, v)
 			*rs = alpha
 		}
 	}
diff --git a/pkg/apis/serving/v1alpha1/service_conversion.go b/pkg/apis/serving/v1alpha1/service_conversion.go
index bb1a3410084d..b8062bbb8ce4 100644
--- a/pkg/apis/serving/v1alpha1/service_conversion.go
+++ b/pkg/apis/serving/v1alpha1/service_conversion.go
@@ -25,22 +25,22 @@ import (
 	"knative.dev/serving/pkg/apis/serving/v1beta1"
 )
 
-// ConvertUp implements apis.Convertible
-func (source *Service) ConvertUp(ctx context.Context, obj apis.Convertible) error {
+// ConvertTo implements apis.Convertible
+func (source *Service) ConvertTo(ctx context.Context, obj apis.Convertible) error {
 	switch sink := obj.(type) {
 	case *v1beta1.Service:
 		sink.ObjectMeta = source.ObjectMeta
-		if err := source.Spec.ConvertUp(ctx, &sink.Spec); err != nil {
+		if err := source.Spec.ConvertTo(ctx, &sink.Spec); err != nil {
 			return err
 		}
-		return source.Status.ConvertUp(ctx, &sink.Status)
+		return source.Status.ConvertTo(ctx, &sink.Status)
 	default:
-		return apis.ConvertUpViaProxy(ctx, source, &v1beta1.Service{}, sink)
+		return apis.ConvertToViaProxy(ctx, source, &v1beta1.Service{}, sink)
 	}
 }
 
-// ConvertUp helps implement apis.Convertible
-func (source *ServiceSpec) ConvertUp(ctx context.Context, sink *v1.ServiceSpec) error {
+// ConvertTo helps implement apis.Convertible
+func (source *ServiceSpec) ConvertTo(ctx context.Context, sink *v1.ServiceSpec) error {
 	switch {
 	case source.DeprecatedRunLatest != nil:
 		sink.RouteSpec = v1.RouteSpec{
@@ -49,7 +49,7 @@ func (source *ServiceSpec) ConvertUp(ctx context.Context, sink *v1.ServiceSpec)
 				LatestRevision: ptr.Bool(true),
 			}},
 		}
-		return source.DeprecatedRunLatest.Configuration.ConvertUp(ctx, &sink.ConfigurationSpec)
+		return source.DeprecatedRunLatest.Configuration.ConvertTo(ctx, &sink.ConfigurationSpec)
 
 	case source.DeprecatedRelease != nil:
 		if len(source.DeprecatedRelease.Revisions) == 2 {
@@ -87,7 +87,7 @@ func (source *ServiceSpec) ConvertUp(ctx context.Context, sink *v1.ServiceSpec)
 				sink.RouteSpec.Traffic[i].LatestRevision = ptr.Bool(true)
 			}
 		}
-		return source.DeprecatedRelease.Configuration.ConvertUp(ctx, &sink.ConfigurationSpec)
+		return source.DeprecatedRelease.Configuration.ConvertTo(ctx, &sink.ConfigurationSpec)
 
 	case source.DeprecatedPinned != nil:
 		sink.RouteSpec = v1.RouteSpec{
@@ -96,47 +96,47 @@ func (source *ServiceSpec) ConvertUp(ctx context.Context, sink *v1.ServiceSpec)
 				Percent:      ptr.Int64(100),
 			}},
 		}
-		return source.DeprecatedPinned.Configuration.ConvertUp(ctx, &sink.ConfigurationSpec)
+		return source.DeprecatedPinned.Configuration.ConvertTo(ctx, &sink.ConfigurationSpec)
 
 	case source.DeprecatedManual != nil:
 		return ConvertErrorf("manual", "manual mode cannot be migrated forward.")
 
 	default:
-		source.RouteSpec.ConvertUp(ctx, &sink.RouteSpec)
-		return source.ConfigurationSpec.ConvertUp(ctx, &sink.ConfigurationSpec)
+		source.RouteSpec.ConvertTo(ctx, &sink.RouteSpec)
+		return source.ConfigurationSpec.ConvertTo(ctx, &sink.ConfigurationSpec)
 	}
 }
 
-// ConvertUp helps implement apis.Convertible
-func (source *ServiceStatus) ConvertUp(ctx context.Context, sink *v1.ServiceStatus) error {
-	source.ConvertTo(ctx, &sink.Status, v1.IsServiceCondition)
-	source.RouteStatusFields.ConvertUp(ctx, &sink.RouteStatusFields)
-	return source.ConfigurationStatusFields.ConvertUp(ctx, &sink.ConfigurationStatusFields)
+// ConvertTo helps implement apis.Convertible
+func (source *ServiceStatus) ConvertTo(ctx context.Context, sink *v1.ServiceStatus) error {
+	source.Status.ConvertTo(ctx, &sink.Status, v1.IsServiceCondition)
+	source.RouteStatusFields.ConvertTo(ctx, &sink.RouteStatusFields)
+	return source.ConfigurationStatusFields.ConvertTo(ctx, &sink.ConfigurationStatusFields)
 }
 
-// ConvertDown implements apis.Convertible
-func (sink *Service) ConvertDown(ctx context.Context, obj apis.Convertible) error {
+// ConvertFrom implements apis.Convertible
+func (sink *Service) ConvertFrom(ctx context.Context, obj apis.Convertible) error {
 	switch source := obj.(type) {
 	case *v1beta1.Service:
 		sink.ObjectMeta = source.ObjectMeta
-		if err := sink.Spec.ConvertDown(ctx, source.Spec); err != nil {
+		if err := sink.Spec.ConvertFrom(ctx, source.Spec); err != nil {
 			return err
 		}
-		return sink.Status.ConvertDown(ctx, source.Status)
+		return sink.Status.ConvertFrom(ctx, source.Status)
 	default:
-		return apis.ConvertDownViaProxy(ctx, source, &v1beta1.Service{}, sink)
+		return apis.ConvertFromViaProxy(ctx, source, &v1beta1.Service{}, sink)
 	}
 }
 
-// ConvertDown helps implement apis.Convertible
-func (sink *ServiceSpec) ConvertDown(ctx context.Context, source v1.ServiceSpec) error {
-	sink.RouteSpec.ConvertDown(ctx, source.RouteSpec)
-	return sink.ConfigurationSpec.ConvertDown(ctx, source.ConfigurationSpec)
+// ConvertFrom helps implement apis.Convertible
+func (sink *ServiceSpec) ConvertFrom(ctx context.Context, source v1.ServiceSpec) error {
+	sink.RouteSpec.ConvertFrom(ctx, source.RouteSpec)
+	return sink.ConfigurationSpec.ConvertFrom(ctx, source.ConfigurationSpec)
 }
 
-// ConvertDown helps implement apis.Convertible
-func (sink *ServiceStatus) ConvertDown(ctx context.Context, source v1.ServiceStatus) error {
+// ConvertFrom helps implement apis.Convertible
+func (sink *ServiceStatus) ConvertFrom(ctx context.Context, source v1.ServiceStatus) error {
 	source.ConvertTo(ctx, &sink.Status, v1.IsServiceCondition)
-	sink.RouteStatusFields.ConvertDown(ctx, source.RouteStatusFields)
-	return sink.ConfigurationStatusFields.ConvertDown(ctx, source.ConfigurationStatusFields)
+	sink.RouteStatusFields.ConvertFrom(ctx, source.RouteStatusFields)
+	return sink.ConfigurationStatusFields.ConvertFrom(ctx, source.ConfigurationStatusFields)
 }
diff --git a/pkg/apis/serving/v1alpha1/service_conversion_test.go b/pkg/apis/serving/v1alpha1/service_conversion_test.go
index 9ecda37b5cb4..d57dfc2aaa10 100644
--- a/pkg/apis/serving/v1alpha1/service_conversion_test.go
+++ b/pkg/apis/serving/v1alpha1/service_conversion_test.go
@@ -34,12 +34,12 @@ import (
 func TestServiceConversionBadType(t *testing.T) {
 	good, bad := &Service{}, &Revision{}
 
-	if err := good.ConvertUp(context.Background(), bad); err == nil {
-		t.Errorf("ConvertUp() = %#v, wanted error", bad)
+	if err := good.ConvertTo(context.Background(), bad); err == nil {
+		t.Errorf("ConvertTo() = %#v, wanted error", bad)
 	}
 
-	if err := good.ConvertDown(context.Background(), bad); err == nil {
-		t.Errorf("ConvertDown() = %#v, wanted error", good)
+	if err := good.ConvertFrom(context.Background(), bad); err == nil {
+		t.Errorf("ConvertFrom() = %#v, wanted error", good)
 	}
 }
 
@@ -127,15 +127,15 @@ func TestServiceConversion(t *testing.T) {
 		for _, version := range versions {
 			t.Run(test.name, func(t *testing.T) {
 				ver := version
-				if err := test.in.ConvertUp(context.Background(), ver); err != nil {
-					t.Errorf("ConvertUp() = %v", err)
+				if err := test.in.ConvertTo(context.Background(), ver); err != nil {
+					t.Errorf("ConvertTo() = %v", err)
 				}
-				t.Logf("ConvertUp() = %#v", ver)
+				t.Logf("ConvertTo() = %#v", ver)
 				got := &Service{}
-				if err := got.ConvertDown(context.Background(), ver); err != nil {
-					t.Errorf("ConvertDown() = %v", err)
+				if err := got.ConvertFrom(context.Background(), ver); err != nil {
+					t.Errorf("ConvertFrom() = %v", err)
 				}
-				t.Logf("ConvertDown() = %#v", got)
+				t.Logf("ConvertFrom() = %#v", got)
 				if diff := cmp.Diff(test.in, got); diff != "" {
 					t.Errorf("roundtrip (-want, +got) = %v", diff)
 				}
@@ -682,21 +682,21 @@ func TestServiceConversionFromDeprecated(t *testing.T) {
 		for _, version := range versions {
 			t.Run(test.name, func(t *testing.T) {
 				ver := version
-				if err := test.in.ConvertUp(context.Background(), ver); err != nil {
+				if err := test.in.ConvertTo(context.Background(), ver); err != nil {
 					if test.badField != "" {
 						cce, ok := err.(*CannotConvertError)
 						if ok && cce.Field == test.badField {
 							return
 						}
 					}
-					t.Errorf("ConvertUp() = %v", err)
+					t.Errorf("ConvertTo() = %v", err)
 				}
-				t.Logf("ConvertUp() = %#v", ver)
+				t.Logf("ConvertTo() = %#v", ver)
 				got := &Service{}
-				if err := got.ConvertDown(context.Background(), ver); err != nil {
-					t.Errorf("ConvertDown() = %v", err)
+				if err := got.ConvertFrom(context.Background(), ver); err != nil {
+					t.Errorf("ConvertFrom() = %v", err)
 				}
-				t.Logf("ConvertDown() = %#v", got)
+				t.Logf("ConvertFrom() = %#v", got)
 				if diff := cmp.Diff(test.want, got); diff != "" {
 					t.Errorf("roundtrip (-want, +got) = %v", diff)
 				}
diff --git a/pkg/apis/serving/v1alpha1/service_defaults.go b/pkg/apis/serving/v1alpha1/service_defaults.go
index 8e7b77c1554e..2e5a71cb6cd8 100644
--- a/pkg/apis/serving/v1alpha1/service_defaults.go
+++ b/pkg/apis/serving/v1alpha1/service_defaults.go
@@ -38,9 +38,9 @@ func (s *Service) SetDefaults(ctx context.Context) {
 func (ss *ServiceSpec) SetDefaults(ctx context.Context) {
 	if v1.IsUpgradeViaDefaulting(ctx) {
 		v := v1.ServiceSpec{}
-		if ss.ConvertUp(ctx, &v) == nil {
+		if ss.ConvertTo(ctx, &v) == nil {
 			alpha := ServiceSpec{}
-			if alpha.ConvertDown(ctx, v) == nil {
+			if alpha.ConvertFrom(ctx, v) == nil {
 				*ss = alpha
 			}
 		}
diff --git a/pkg/apis/serving/v1beta1/configuration_conversion.go b/pkg/apis/serving/v1beta1/configuration_conversion.go
index c41d5412bb2c..62f709897c3e 100644
--- a/pkg/apis/serving/v1beta1/configuration_conversion.go
+++ b/pkg/apis/serving/v1beta1/configuration_conversion.go
@@ -23,8 +23,8 @@ import (
 	v1 "knative.dev/serving/pkg/apis/serving/v1"
 )
 
-// ConvertUp implements apis.Convertible
-func (source *Configuration) ConvertUp(ctx context.Context, obj apis.Convertible) error {
+// ConvertTo implements apis.Convertible
+func (source *Configuration) ConvertTo(ctx context.Context, obj apis.Convertible) error {
 	switch sink := obj.(type) {
 	case *v1.Configuration:
 		sink.ObjectMeta = source.ObjectMeta
@@ -32,12 +32,12 @@ func (source *Configuration) ConvertUp(ctx context.Context, obj apis.Convertible
 		sink.Status = source.Status
 		return nil
 	default:
-		return apis.ConvertUpViaProxy(ctx, source, &v1.Configuration{}, sink)
+		return apis.ConvertToViaProxy(ctx, source, &v1.Configuration{}, sink)
 	}
 }
 
-// ConvertDown implements apis.Convertible
-func (sink *Configuration) ConvertDown(ctx context.Context, obj apis.Convertible) error {
+// ConvertFrom implements apis.Convertible
+func (sink *Configuration) ConvertFrom(ctx context.Context, obj apis.Convertible) error {
 	switch source := obj.(type) {
 	case *v1.Configuration:
 		sink.ObjectMeta = source.ObjectMeta
@@ -45,6 +45,6 @@ func (sink *Configuration) ConvertDown(ctx context.Context, obj apis.Convertible
 		sink.Status = source.Status
 		return nil
 	default:
-		return apis.ConvertDownViaProxy(ctx, source, &v1.Configuration{}, sink)
+		return apis.ConvertFromViaProxy(ctx, source, &v1.Configuration{}, sink)
 	}
 }
diff --git a/pkg/apis/serving/v1beta1/configuration_conversion_test.go b/pkg/apis/serving/v1beta1/configuration_conversion_test.go
index 0e4ec0117482..653e16579dbc 100644
--- a/pkg/apis/serving/v1beta1/configuration_conversion_test.go
+++ b/pkg/apis/serving/v1beta1/configuration_conversion_test.go
@@ -24,11 +24,11 @@ import (
 func TestConfigurationConversionBadType(t *testing.T) {
 	good, bad := &Configuration{}, &Service{}
 
-	if err := good.ConvertUp(context.Background(), bad); err == nil {
-		t.Errorf("ConvertUp() = %#v, wanted error", bad)
+	if err := good.ConvertTo(context.Background(), bad); err == nil {
+		t.Errorf("ConvertTo() = %#v, wanted error", bad)
 	}
 
-	if err := good.ConvertDown(context.Background(), bad); err == nil {
-		t.Errorf("ConvertDown() = %#v, wanted error", good)
+	if err := good.ConvertFrom(context.Background(), bad); err == nil {
+		t.Errorf("ConvertFrom() = %#v, wanted error", good)
 	}
 }
diff --git a/pkg/apis/serving/v1beta1/revision_conversion.go b/pkg/apis/serving/v1beta1/revision_conversion.go
index 6a02f0e74c45..cc45724734a3 100644
--- a/pkg/apis/serving/v1beta1/revision_conversion.go
+++ b/pkg/apis/serving/v1beta1/revision_conversion.go
@@ -23,8 +23,8 @@ import (
 	v1 "knative.dev/serving/pkg/apis/serving/v1"
 )
 
-// ConvertUp implements apis.Convertible
-func (source *Revision) ConvertUp(ctx context.Context, obj apis.Convertible) error {
+// ConvertTo implements apis.Convertible
+func (source *Revision) ConvertTo(ctx context.Context, obj apis.Convertible) error {
 	switch sink := obj.(type) {
 	case *v1.Revision:
 		sink.ObjectMeta = source.ObjectMeta
@@ -32,12 +32,12 @@ func (source *Revision) ConvertUp(ctx context.Context, obj apis.Convertible) err
 		sink.Status = source.Status
 		return nil
 	default:
-		return apis.ConvertUpViaProxy(ctx, source, &v1.Revision{}, sink)
+		return apis.ConvertToViaProxy(ctx, source, &v1.Revision{}, sink)
 	}
 }
 
-// ConvertDown implements apis.Convertible
-func (sink *Revision) ConvertDown(ctx context.Context, obj apis.Convertible) error {
+// ConvertFrom implements apis.Convertible
+func (sink *Revision) ConvertFrom(ctx context.Context, obj apis.Convertible) error {
 	switch source := obj.(type) {
 	case *v1.Revision:
 		sink.ObjectMeta = source.ObjectMeta
@@ -45,6 +45,6 @@ func (sink *Revision) ConvertDown(ctx context.Context, obj apis.Convertible) err
 		sink.Status = source.Status
 		return nil
 	default:
-		return apis.ConvertDownViaProxy(ctx, source, &v1.Revision{}, sink)
+		return apis.ConvertFromViaProxy(ctx, source, &v1.Revision{}, sink)
 	}
 }
diff --git a/pkg/apis/serving/v1beta1/revision_conversion_test.go b/pkg/apis/serving/v1beta1/revision_conversion_test.go
index 601996b23256..0631ac0549ee 100644
--- a/pkg/apis/serving/v1beta1/revision_conversion_test.go
+++ b/pkg/apis/serving/v1beta1/revision_conversion_test.go
@@ -24,11 +24,11 @@ import (
 func TestRevisionConversionBadType(t *testing.T) {
 	good, bad := &Revision{}, &Service{}
 
-	if err := good.ConvertUp(context.Background(), bad); err == nil {
-		t.Errorf("ConvertUp() = %#v, wanted error", bad)
+	if err := good.ConvertTo(context.Background(), bad); err == nil {
+		t.Errorf("ConvertTo() = %#v, wanted error", bad)
 	}
 
-	if err := good.ConvertDown(context.Background(), bad); err == nil {
-		t.Errorf("ConvertDown() = %#v, wanted error", good)
+	if err := good.ConvertFrom(context.Background(), bad); err == nil {
+		t.Errorf("ConvertFrom() = %#v, wanted error", good)
 	}
 }
diff --git a/pkg/apis/serving/v1beta1/route_conversion.go b/pkg/apis/serving/v1beta1/route_conversion.go
index 5a1d328fbd70..2044f956f46e 100644
--- a/pkg/apis/serving/v1beta1/route_conversion.go
+++ b/pkg/apis/serving/v1beta1/route_conversion.go
@@ -23,8 +23,8 @@ import (
 	v1 "knative.dev/serving/pkg/apis/serving/v1"
 )
 
-// ConvertUp implements apis.Convertible
-func (source *Route) ConvertUp(ctx context.Context, obj apis.Convertible) error {
+// ConvertTo implements apis.Convertible
+func (source *Route) ConvertTo(ctx context.Context, obj apis.Convertible) error {
 	switch sink := obj.(type) {
 	case *v1.Route:
 		sink.ObjectMeta = source.ObjectMeta
@@ -32,12 +32,12 @@ func (source *Route) ConvertUp(ctx context.Context, obj apis.Convertible) error
 		sink.Status = source.Status
 		return nil
 	default:
-		return apis.ConvertUpViaProxy(ctx, source, &v1.Route{}, sink)
+		return apis.ConvertToViaProxy(ctx, source, &v1.Route{}, sink)
 	}
 }
 
-// ConvertDown implements apis.Convertible
-func (sink *Route) ConvertDown(ctx context.Context, obj apis.Convertible) error {
+// ConvertFrom implements apis.Convertible
+func (sink *Route) ConvertFrom(ctx context.Context, obj apis.Convertible) error {
 	switch source := obj.(type) {
 	case *v1.Route:
 		sink.ObjectMeta = source.ObjectMeta
@@ -45,6 +45,6 @@ func (sink *Route) ConvertDown(ctx context.Context, obj apis.Convertible) error
 		sink.Status = source.Status
 		return nil
 	default:
-		return apis.ConvertDownViaProxy(ctx, source, &v1.Route{}, sink)
+		return apis.ConvertFromViaProxy(ctx, source, &v1.Route{}, sink)
 	}
 }
diff --git a/pkg/apis/serving/v1beta1/route_conversion_test.go b/pkg/apis/serving/v1beta1/route_conversion_test.go
index 350ba7f846ed..45e49d08d716 100644
--- a/pkg/apis/serving/v1beta1/route_conversion_test.go
+++ b/pkg/apis/serving/v1beta1/route_conversion_test.go
@@ -24,11 +24,11 @@ import (
 func TestRouteConversionBadType(t *testing.T) {
 	good, bad := &Route{}, &Service{}
 
-	if err := good.ConvertUp(context.Background(), bad); err == nil {
-		t.Errorf("ConvertUp() = %#v, wanted error", bad)
+	if err := good.ConvertTo(context.Background(), bad); err == nil {
+		t.Errorf("ConvertTo() = %#v, wanted error", bad)
 	}
 
-	if err := good.ConvertDown(context.Background(), bad); err == nil {
-		t.Errorf("ConvertDown() = %#v, wanted error", good)
+	if err := good.ConvertFrom(context.Background(), bad); err == nil {
+		t.Errorf("ConvertFrom() = %#v, wanted error", good)
 	}
 }
diff --git a/pkg/apis/serving/v1beta1/service_conversion.go b/pkg/apis/serving/v1beta1/service_conversion.go
index ae9ae52c86a1..c28d9703f6c8 100644
--- a/pkg/apis/serving/v1beta1/service_conversion.go
+++ b/pkg/apis/serving/v1beta1/service_conversion.go
@@ -23,8 +23,8 @@ import (
 	v1 "knative.dev/serving/pkg/apis/serving/v1"
 )
 
-// ConvertUp implements apis.Convertible
-func (source *Service) ConvertUp(ctx context.Context, obj apis.Convertible) error {
+// ConvertTo implements apis.Convertible
+func (source *Service) ConvertTo(ctx context.Context, obj apis.Convertible) error {
 	switch sink := obj.(type) {
 	case *v1.Service:
 		sink.ObjectMeta = source.ObjectMeta
@@ -32,12 +32,12 @@ func (source *Service) ConvertUp(ctx context.Context, obj apis.Convertible) erro
 		sink.Status = source.Status
 		return nil
 	default:
-		return apis.ConvertUpViaProxy(ctx, source, &v1.Service{}, sink)
+		return apis.ConvertToViaProxy(ctx, source, &v1.Service{}, sink)
 	}
 }
 
-// ConvertDown implements apis.Convertible
-func (sink *Service) ConvertDown(ctx context.Context, obj apis.Convertible) error {
+// ConvertFrom implements apis.Convertible
+func (sink *Service) ConvertFrom(ctx context.Context, obj apis.Convertible) error {
 	switch source := obj.(type) {
 	case *v1.Service:
 		sink.ObjectMeta = source.ObjectMeta
@@ -45,6 +45,6 @@ func (sink *Service) ConvertDown(ctx context.Context, obj apis.Convertible) erro
 		sink.Status = source.Status
 		return nil
 	default:
-		return apis.ConvertDownViaProxy(ctx, source, &v1.Service{}, sink)
+		return apis.ConvertFromViaProxy(ctx, source, &v1.Service{}, sink)
 	}
 }
diff --git a/pkg/apis/serving/v1beta1/service_conversion_test.go b/pkg/apis/serving/v1beta1/service_conversion_test.go
index 0768535cff5c..f4ac73288e1e 100644
--- a/pkg/apis/serving/v1beta1/service_conversion_test.go
+++ b/pkg/apis/serving/v1beta1/service_conversion_test.go
@@ -24,11 +24,11 @@ import (
 func TestServiceConversionBadType(t *testing.T) {
 	good, bad := &Service{}, &Revision{}
 
-	if err := good.ConvertUp(context.Background(), bad); err == nil {
-		t.Errorf("ConvertUp() = %#v, wanted error", bad)
+	if err := good.ConvertTo(context.Background(), bad); err == nil {
+		t.Errorf("ConvertTo() = %#v, wanted error", bad)
 	}
 
-	if err := good.ConvertDown(context.Background(), bad); err == nil {
-		t.Errorf("ConvertDown() = %#v, wanted error", good)
+	if err := good.ConvertFrom(context.Background(), bad); err == nil {
+		t.Errorf("ConvertFrom() = %#v, wanted error", good)
 	}
 }
diff --git a/vendor/knative.dev/pkg/apis/convert.go b/vendor/knative.dev/pkg/apis/convert.go
index e67a379303b0..d6a28a0727fe 100644
--- a/vendor/knative.dev/pkg/apis/convert.go
+++ b/vendor/knative.dev/pkg/apis/convert.go
@@ -18,30 +18,30 @@ package apis
 
 import "context"
 
-// ConvertUpViaProxy attempts to convert a specific source to a sink
+// ConvertToViaProxy attempts to convert a specific source to a sink
 // through a proxy
-func ConvertUpViaProxy(
+func ConvertToViaProxy(
 	ctx context.Context,
 	source, proxy, sink Convertible,
 ) error {
 
-	if err := source.ConvertUp(ctx, proxy); err != nil {
+	if err := source.ConvertTo(ctx, proxy); err != nil {
 		return err
 	}
 
-	return proxy.ConvertUp(ctx, sink)
+	return proxy.ConvertTo(ctx, sink)
 }
 
-// ConvertDownViaProxy attempts to convert a specific sink from a source
+// ConvertFromViaProxy attempts to convert a specific sink from a source
 // through a proxy
-func ConvertDownViaProxy(
+func ConvertFromViaProxy(
 	ctx context.Context,
 	source, proxy, sink Convertible,
 ) error {
 
-	if err := proxy.ConvertDown(ctx, source); err != nil {
+	if err := proxy.ConvertFrom(ctx, source); err != nil {
 		return err
 	}
 
-	return sink.ConvertDown(ctx, proxy)
+	return sink.ConvertFrom(ctx, proxy)
 }
diff --git a/vendor/knative.dev/pkg/apis/duck/v1/addressable_types.go b/vendor/knative.dev/pkg/apis/duck/v1/addressable_types.go
index e5955aeb69fc..579e6976ee85 100644
--- a/vendor/knative.dev/pkg/apis/duck/v1/addressable_types.go
+++ b/vendor/knative.dev/pkg/apis/duck/v1/addressable_types.go
@@ -76,13 +76,13 @@ func (*Addressable) GetFullType() duck.Populatable {
 	return &AddressableType{}
 }
 
-// ConvertUp implements apis.Convertible
-func (a *Addressable) ConvertUp(ctx context.Context, to apis.Convertible) error {
+// ConvertTo implements apis.Convertible
+func (a *Addressable) ConvertTo(ctx context.Context, to apis.Convertible) error {
 	return fmt.Errorf("v1 is the highest known version, got: %T", to)
 }
 
-// ConvertDown implements apis.Convertible
-func (a *Addressable) ConvertDown(ctx context.Context, from apis.Convertible) error {
+// ConvertFrom implements apis.Convertible
+func (a *Addressable) ConvertFrom(ctx context.Context, from apis.Convertible) error {
 	return fmt.Errorf("v1 is the highest known version, got: %T", from)
 }
 
diff --git a/vendor/knative.dev/pkg/apis/duck/v1alpha1/addressable_types.go b/vendor/knative.dev/pkg/apis/duck/v1alpha1/addressable_types.go
index d0a81db8fc2d..70c9b0135ce5 100644
--- a/vendor/knative.dev/pkg/apis/duck/v1alpha1/addressable_types.go
+++ b/vendor/knative.dev/pkg/apis/duck/v1alpha1/addressable_types.go
@@ -80,8 +80,8 @@ func (*Addressable) GetFullType() duck.Populatable {
 	return &AddressableType{}
 }
 
-// ConvertUp implements apis.Convertible
-func (a *Addressable) ConvertUp(ctx context.Context, to apis.Convertible) error {
+// ConvertTo implements apis.Convertible
+func (a *Addressable) ConvertTo(ctx context.Context, to apis.Convertible) error {
 	var url *apis.URL
 	if a.URL != nil {
 		url = a.URL
@@ -101,8 +101,8 @@ func (a *Addressable) ConvertUp(ctx context.Context, to apis.Convertible) error
 	}
 }
 
-// ConvertDown implements apis.Convertible
-func (a *Addressable) ConvertDown(ctx context.Context, from apis.Convertible) error {
+// ConvertFrom implements apis.Convertible
+func (a *Addressable) ConvertFrom(ctx context.Context, from apis.Convertible) error {
 	switch source := from.(type) {
 	case *v1.Addressable:
 		a.URL = source.URL.DeepCopy()
diff --git a/vendor/knative.dev/pkg/apis/duck/v1beta1/addressable_types.go b/vendor/knative.dev/pkg/apis/duck/v1beta1/addressable_types.go
index 6093bd033828..3e3f8286763f 100644
--- a/vendor/knative.dev/pkg/apis/duck/v1beta1/addressable_types.go
+++ b/vendor/knative.dev/pkg/apis/duck/v1beta1/addressable_types.go
@@ -77,8 +77,8 @@ func (*Addressable) GetFullType() duck.Populatable {
 	return &AddressableType{}
 }
 
-// ConvertUp implements apis.Convertible
-func (a *Addressable) ConvertUp(ctx context.Context, to apis.Convertible) error {
+// ConvertTo implements apis.Convertible
+func (a *Addressable) ConvertTo(ctx context.Context, to apis.Convertible) error {
 	switch sink := to.(type) {
 	case *v1.Addressable:
 		sink.URL = a.URL.DeepCopy()
@@ -88,8 +88,8 @@ func (a *Addressable) ConvertUp(ctx context.Context, to apis.Convertible) error
 	}
 }
 
-// ConvertDown implements apis.Convertible
-func (a *Addressable) ConvertDown(ctx context.Context, from apis.Convertible) error {
+// ConvertFrom implements apis.Convertible
+func (a *Addressable) ConvertFrom(ctx context.Context, from apis.Convertible) error {
 	switch source := from.(type) {
 	case *v1.Addressable:
 		a.URL = source.URL.DeepCopy()
diff --git a/vendor/knative.dev/pkg/apis/interfaces.go b/vendor/knative.dev/pkg/apis/interfaces.go
index fef69d8b315f..b4d350f88f9f 100644
--- a/vendor/knative.dev/pkg/apis/interfaces.go
+++ b/vendor/knative.dev/pkg/apis/interfaces.go
@@ -37,11 +37,11 @@ type Validatable interface {
 // Convertible indicates that a particular type supports conversions to/from
 // "higher" versions of the same type.
 type Convertible interface {
-	// ConvertUp up-converts the receiver into `to`.
-	ConvertUp(ctx context.Context, to Convertible) error
+	// ConvertTo converts the receiver into `to`.
+	ConvertTo(ctx context.Context, to Convertible) error
 
-	// ConvertDown down-converts from `from` into the receiver.
-	ConvertDown(ctx context.Context, from Convertible) error
+	// ConvertFrom converts `from` into the receiver.
+	ConvertFrom(ctx context.Context, from Convertible) error
 }
 
 // Listable indicates that a particular type can be returned via the returned
diff --git a/vendor/knative.dev/pkg/apis/testing/roundtrip/roundtrip.go b/vendor/knative.dev/pkg/apis/testing/roundtrip/roundtrip.go
index 9410d99422be..ccc030f7ebb7 100644
--- a/vendor/knative.dev/pkg/apis/testing/roundtrip/roundtrip.go
+++ b/vendor/knative.dev/pkg/apis/testing/roundtrip/roundtrip.go
@@ -173,7 +173,7 @@ func roundTripViaHub(t *testing.T, gvk schema.GroupVersionKind, scheme, hubs *ru
 		return
 	}
 
-	if err := hub.ConvertDown(ctx, obj); err != nil {
+	if err := hub.ConvertFrom(ctx, obj); err != nil {
 		t.Errorf("Conversion to hub (%s) failed: %s", hubGVK, err)
 	}
 
@@ -183,7 +183,7 @@ func roundTripViaHub(t *testing.T, gvk schema.GroupVersionKind, scheme, hubs *ru
 	}
 
 	newObj := objForGVK(t, gvk, scheme)
-	if err := hub.ConvertUp(ctx, newObj); err != nil {
+	if err := hub.ConvertTo(ctx, newObj); err != nil {
 		t.Errorf("Conversion from hub (%s) failed: %s", hubGVK, err)
 		t.Errorf("object: %#v", obj)
 		return
diff --git a/vendor/knative.dev/pkg/webhook/resourcesemantics/conversion/controller.go b/vendor/knative.dev/pkg/webhook/resourcesemantics/conversion/controller.go
index bb06f2e2160d..b21003e0a8fd 100644
--- a/vendor/knative.dev/pkg/webhook/resourcesemantics/conversion/controller.go
+++ b/vendor/knative.dev/pkg/webhook/resourcesemantics/conversion/controller.go
@@ -41,8 +41,8 @@ import (
 // ConversionController will apply defaults before returning
 // the response
 type ConvertibleObject interface {
-	// ConvertUp(ctx)
-	// ConvertDown(ctx)
+	// ConvertTo(ctx, to)
+	// ConvertFrom(ctx, from)
 	apis.Convertible
 
 	// DeepCopyObject()
diff --git a/vendor/knative.dev/pkg/webhook/resourcesemantics/conversion/conversion.go b/vendor/knative.dev/pkg/webhook/resourcesemantics/conversion/conversion.go
index afc3915f1287..e829ed75cf2d 100644
--- a/vendor/knative.dev/pkg/webhook/resourcesemantics/conversion/conversion.go
+++ b/vendor/knative.dev/pkg/webhook/resourcesemantics/conversion/conversion.go
@@ -133,14 +133,14 @@ func (r *reconciler) convert(
 
 	if inGVK.Version == conv.HubVersion {
 		hub = in
-	} else if err = hub.ConvertDown(ctx, in); err != nil {
+	} else if err = hub.ConvertFrom(ctx, in); err != nil {
 		err = fmt.Errorf("conversion failed to version %s for type %s -  %s", outGVK.Version, formatGVK(inGVK), err)
 		return
 	}
 
 	if outGVK.Version == conv.HubVersion {
 		out = hub
-	} else if err = hub.ConvertUp(ctx, out); err != nil {
+	} else if err = hub.ConvertTo(ctx, out); err != nil {
 		err = fmt.Errorf("conversion failed to version %s for type %s -  %s", outGVK.Version, formatGVK(inGVK), err)
 		return
 	}
diff --git a/vendor/knative.dev/pkg/webhook/resourcesemantics/conversion/internal/types.go b/vendor/knative.dev/pkg/webhook/resourcesemantics/conversion/internal/types.go
index 764ddc92574d..52f67006ac3d 100644
--- a/vendor/knative.dev/pkg/webhook/resourcesemantics/conversion/internal/types.go
+++ b/vendor/knative.dev/pkg/webhook/resourcesemantics/conversion/internal/types.go
@@ -42,13 +42,13 @@ const (
 	// will cause json unmarshalling of the resource to fail
 	ErrorUnmarshal = "unmarshal"
 
-	// ErrorConvertUp when assigned to the Spec.Property of the ErrorResource
-	// will cause ConvertUp to fail
-	ErrorConvertUp = "convertUp"
+	// ErrorConvertTo when assigned to the Spec.Property of the ErrorResource
+	// will cause ConvertTo to fail
+	ErrorConvertTo = "convertTo"
 
-	// ErrorConvertDown when assigned to the Spec.Property of the ErrorResource
-	// will cause ConvertDown to fail
-	ErrorConvertDown = "convertDown"
+	// ErrorConvertFrom when assigned to the Spec.Property of the ErrorResource
+	// will cause ConvertFrom to fail
+	ErrorConvertFrom = "convertFrom"
 )
 
 type (
@@ -180,8 +180,8 @@ func NewErrorResource(failure string) *ErrorResource {
 	}
 }
 
-// ConvertUp implements apis.Convertible
-func (r *V1Resource) ConvertUp(ctx context.Context, to apis.Convertible) error {
+// ConvertTo implements apis.Convertible
+func (r *V1Resource) ConvertTo(ctx context.Context, to apis.Convertible) error {
 	switch sink := to.(type) {
 	case *V2Resource:
 		sink.Spec.Property = "prefix/" + r.Spec.Property
@@ -197,8 +197,8 @@ func (r *V1Resource) ConvertUp(ctx context.Context, to apis.Convertible) error {
 	return nil
 }
 
-// ConvertDown implements apis.Convertible
-func (r *V1Resource) ConvertDown(ctx context.Context, from apis.Convertible) error {
+// ConvertFrom implements apis.Convertible
+func (r *V1Resource) ConvertFrom(ctx context.Context, from apis.Convertible) error {
 	switch source := from.(type) {
 	case *V2Resource:
 		r.Spec.Property = strings.TrimPrefix(source.Spec.Property, "prefix/")
@@ -221,40 +221,40 @@ func (r *V3Resource) SetDefaults(ctx context.Context) {
 	}
 }
 
-// ConvertUp implements apis.Convertible
-func (*V2Resource) ConvertUp(ctx context.Context, to apis.Convertible) error {
+// ConvertTo implements apis.Convertible
+func (*V2Resource) ConvertTo(ctx context.Context, to apis.Convertible) error {
 	panic("unimplemented")
 }
 
-// ConvertDown implements apis.Convertible
-func (*V2Resource) ConvertDown(ctx context.Context, from apis.Convertible) error {
+// ConvertFrom implements apis.Convertible
+func (*V2Resource) ConvertFrom(ctx context.Context, from apis.Convertible) error {
 	panic("unimplemented")
 }
 
-// ConvertUp implements apis.Convertible
-func (*V3Resource) ConvertUp(ctx context.Context, to apis.Convertible) error {
+// ConvertTo implements apis.Convertible
+func (*V3Resource) ConvertTo(ctx context.Context, to apis.Convertible) error {
 	panic("unimplemented")
 }
 
-// ConvertDown implements apis.Convertible
-func (*V3Resource) ConvertDown(ctx context.Context, from apis.Convertible) error {
+// ConvertFrom implements apis.Convertible
+func (*V3Resource) ConvertFrom(ctx context.Context, from apis.Convertible) error {
 	panic("unimplemented")
 }
 
-// ConvertUp implements apis.Convertible
-func (e *ErrorResource) ConvertUp(ctx context.Context, to apis.Convertible) error {
-	if e.Spec.Property == ErrorConvertUp {
+// ConvertTo implements apis.Convertible
+func (e *ErrorResource) ConvertTo(ctx context.Context, to apis.Convertible) error {
+	if e.Spec.Property == ErrorConvertTo {
 		return errors.New("boooom - convert up")
 	}
 
-	return e.V1Resource.ConvertUp(ctx, to)
+	return e.V1Resource.ConvertTo(ctx, to)
 }
 
-// ConvertDown implements apis.Convertible
-func (e *ErrorResource) ConvertDown(ctx context.Context, from apis.Convertible) error {
-	err := e.V1Resource.ConvertDown(ctx, from)
+// ConvertFrom implements apis.Convertible
+func (e *ErrorResource) ConvertFrom(ctx context.Context, from apis.Convertible) error {
+	err := e.V1Resource.ConvertFrom(ctx, from)
 
-	if err == nil && e.Spec.Property == ErrorConvertDown {
+	if err == nil && e.Spec.Property == ErrorConvertFrom {
 		err = errors.New("boooom - convert down")
 	}
 	return err