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Why the world's best photo startup is going out of business

Really sad, the service was awesome. But good example that building an awesome product is not enough:

While the team obsessed about perfecting the service, the founders paid less attention to the subject investors care about most: growth. [...]

And so at a time when successful photo apps were attracting users by the millions, by March the company had attracted fewer than 19,000 signups. Everpix had spent almost nothing to advertise the service.

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