diff --git a/build.make b/build.make
index 5c9793c2..e3a44f96 100644
--- a/build.make
+++ b/build.make
@@ -105,6 +105,69 @@ build: $(CMDS:%=build-%)
 container: $(CMDS:%=container-%)
 push: $(CMDS:%=push-%)
 
+# Additional parameters are needed when pushing to a local registry,
+# see https://github.com/docker/buildx/issues/94.
+# However, that then runs into https://github.com/docker/cli/issues/2396.
+#
+# What works for local testing is:
+# make push-multiarch PULL_BASE_REF=master REGISTRY_NAME=<your account on dockerhub.io> BUILD_PLATFORMS="linux amd64; windows amd64 .exe; linux ppc64le -ppc64le; linux s390x -s390x"
+DOCKER_BUILDX_CREATE_ARGS ?=
+
+# This target builds a multiarch image for one command using Moby BuildKit builder toolkit.
+# Docker Buildx is included in Docker 19.03.
+#
+# ./cmd/<command>/Dockerfile[.Windows] is used if found, otherwise Dockerfile[.Windows].
+# BUILD_PLATFORMS determines which individual images are included in the multiarch image.
+# PULL_BASE_REF must be set to 'master', 'release-x.y', or a tag name, and determines
+# the tag for the resulting multiarch image.
+push-multiarch-%: check-pull-base-ref build-%
+	set -ex; \
+	DOCKER_CLI_EXPERIMENTAL=enabled; \
+	export DOCKER_CLI_EXPERIMENTAL; \
+	docker buildx create $(DOCKER_BUILDX_CREATE_ARGS) --use --name multiarchimage-buildertest; \
+	trap "docker buildx rm multiarchimage-buildertest" EXIT; \
+	dockerfile_linux=$$(if [ -e ./cmd/$*/Dockerfile ]; then echo ./cmd/$*/Dockerfile; else echo Dockerfile; fi); \
+	dockerfile_windows=$$(if [ -e ./cmd/$*/Dockerfile.Windows ]; then echo ./cmd/$*/Dockerfile.Windows; else echo Dockerfile.Windows; fi); \
+	if [ '$(BUILD_PLATFORMS)' ]; then build_platforms='$(BUILD_PLATFORMS)'; else build_platforms="linux amd64"; fi; \
+	pushMultiArch () { \
+		tag=$$1; \
+		echo "$$build_platforms" | tr ';' '\n' | while read -r os arch suffix; do \
+			docker buildx build --push \
+				--tag $(IMAGE_NAME):$$arch-$$os-$$tag \
+				--platform=$$os/$$arch \
+				--file $$(eval echo \$${dockerfile_$$os}) \
+				--build-arg binary=./bin/$*$$suffix \
+				--label revision=$(REV) \
+				.; \
+		done; \
+		images=$$(echo "$$build_platforms" | tr ';' '\n' | while read -r os arch suffix; do echo $(IMAGE_NAME):$$arch-$$os-$$tag; done); \
+		docker manifest create --amend $(IMAGE_NAME):$$tag $$images; \
+		docker manifest push -p $(IMAGE_NAME):$$tag; \
+	}; \
+	if [ $(PULL_BASE_REF) = "master" ]; then \
+			: "creating or overwriting canary image"; \
+			pushMultiArch canary; \
+	elif echo $(PULL_BASE_REF) | grep -q -e 'release-*' ; then \
+			: "creating or overwriting canary image for release branch"; \
+			release_canary_tag=$$(echo $(PULL_BASE_REF) | cut -f2 -d '-')-canary; \
+			pushMultiArch $$release_canary_tag; \
+	elif docker pull $(IMAGE_NAME):$(PULL_BASE_REF) 2>&1 | tee /dev/stderr | grep -q "manifest for $(IMAGE_NAME):$(PULL_BASE_REF) not found"; then \
+			: "creating release image"; \
+			pushMultiArch $(PULL_BASE_REF); \
+	else \
+			: "ERROR: release image $(IMAGE_NAME):$(PULL_BASE_REF) already exists: a new tag is required!"; \
+			exit 1; \
+	fi
+
+.PHONY: check-pull-base-ref
+check-pull-base-ref:
+	if ! [ "$(PULL_BASE_REF)" ]; then \
+		echo >&2 "ERROR: PULL_BASE_REF must be set to 'master', 'release-x.y', or a tag name."; \
+		exit 1; \
+	fi
+
+push-multiarch: $(CMDS:%=push-multiarch-%)
+
 clean:
 	-rm -rf bin
 
diff --git a/cloudbuild.sh b/cloudbuild.sh
new file mode 100755
index 00000000..3ba11eca
--- /dev/null
+++ b/cloudbuild.sh
@@ -0,0 +1,6 @@
+#! /bin/bash
+
+# shellcheck disable=SC1091
+. release-tools/prow.sh
+
+gcr_cloud_build
diff --git a/cloudbuild.yaml b/cloudbuild.yaml
new file mode 100644
index 00000000..1def1499
--- /dev/null
+++ b/cloudbuild.yaml
@@ -0,0 +1,44 @@
+# A configuration file for multi-arch image building with the Google cloud build service.
+#
+# Repos using this file must:
+# - import csi-release-tools
+# - add a symlink cloudbuild.yaml -> release-tools/cloudbuild.yaml
+# - add a .cloudbuild.sh which can be a custom file or a symlink
+#   to release-tools/cloudbuild.sh
+# - accept "binary" as build argument in their Dockerfile(s) (see
+#   https://github.com/pohly/node-driver-registrar/blob/3018101987b0bb6da2a2657de607174d6e3728f7/Dockerfile#L4-L6)
+#   because binaries will get built for different architectures and then
+#   get copied from the built host into the container image
+#
+# See https://github.com/kubernetes/test-infra/blob/master/config/jobs/image-pushing/README.md
+# for more details on image pushing process in Kubernetes.
+
+# This must be specified in seconds. If omitted, defaults to 600s (10 mins).
+timeout: 1200s
+# This prevents errors if you don't use both _GIT_TAG and _PULL_BASE_REF,
+# or any new substitutions added in the future.
+options:
+  substitution_option: ALLOW_LOOSE
+steps:
+  # The image must contain bash and curl. Ideally it should also contain
+  # the desired version of Go (currently defined in release-tools/travis.yml),
+  # but that just speeds up the build and is not required.
+  - name: 'gcr.io/k8s-testimages/gcb-docker-gcloud:v20200421-a2bf5f8'
+    entrypoint: ./.cloudbuild.sh
+    env:
+    - GIT_TAG=${_GIT_TAG}
+    - PULL_BASE_REF=${_PULL_BASE_REF}
+    - REGISTRY_NAME=gcr.io/${_STAGING_PROJECT}
+    - HOME=/root
+substitutions:
+  # _GIT_TAG will be filled with a git-based tag for the image, of the form vYYYYMMDD-hash, and
+  # can be used as a substitution.
+  _GIT_TAG: '12345'
+  # _PULL_BASE_REF will contain the ref that was pushed to trigger this build -
+  # a branch like 'master' or 'release-0.2', or a tag like 'v0.2'.
+  _PULL_BASE_REF: 'master'
+  # The default gcr.io staging project for Kubernetes-CSI
+  # (=> https://console.cloud.google.com/gcr/images/k8s-staging-csi/GLOBAL).
+  # Might be overridden in the Prow build job for a repo which wants
+  # images elsewhere.
+  _STAGING_PROJECT: 'k8s-staging-csi'
diff --git a/prow.sh b/prow.sh
index 0b962f04..93964e18 100755
--- a/prow.sh
+++ b/prow.sh
@@ -1189,3 +1189,17 @@ main () {
 
     return "$ret"
 }
+
+# This function can be called by a repo's top-level cloudbuild.sh:
+# it handles environment set up in the GCR cloud build and then
+# invokes "make push-multiarch" to do the actual image building.
+gcr_cloud_build () {
+    # Register gcloud as a Docker credential helper.
+    # Required for "docker buildx build --push".
+    gcloud auth configure-docker
+
+    # Extract tag-n-hash value from GIT_TAG (form vYYYYMMDD-tag-n-hash) for REV value.
+    REV=v$(echo "$GIT_TAG" | cut -f3- -d 'v')
+
+    run_with_go "${CSI_PROW_GO_VERSION_BUILD}" make push-multiarch REV="${REV}" REGISTRY_NAME="${REGISTRY_NAME}" BUILD_PLATFORMS="${CSI_PROW_BUILD_PLATFORMS}"
+}