diff --git a/.gazelcfg.json b/.kazelcfg.json
similarity index 100%
rename from .gazelcfg.json
rename to .kazelcfg.json
diff --git a/.travis.yml b/.travis.yml
index e115503f..8c2f3849 100644
--- a/.travis.yml
+++ b/.travis.yml
@@ -16,8 +16,8 @@ install:
   - go install ./...
 
 script:
-  - verify/verify-boilerplate.sh --rootdir="${TRAVIS_BUILD_DIR}" -v
-  - verify/verify-go-src.sh --rootdir "${TRAVIS_BUILD_DIR}" -v
+  - verify/verify-boilerplate.sh --rootdir="$GOPATH/src/k8s.io/repo-infra" -v
+  - verify/verify-go-src.sh --rootdir "$GOPATH/src/k8s.io/repo-infra" -v
   - buildifier -mode=check $(find . -name BUILD -o -name '*.bzl' -type f)
-  - gazel --print-diff --validate
+  - kazel --print-diff --validate
   - bazel build //...
diff --git a/gazel/BUILD b/kazel/BUILD
similarity index 93%
rename from gazel/BUILD
rename to kazel/BUILD
index fb0f584f..5e0bb5dc 100644
--- a/gazel/BUILD
+++ b/kazel/BUILD
@@ -9,7 +9,7 @@ load(
 )
 
 go_binary(
-    name = "gazel",
+    name = "kazel",
     library = ":go_default_library",
     tags = ["automanaged"],
 )
@@ -19,8 +19,8 @@ go_library(
     srcs = [
         "config.go",
         "diff.go",
-        "gazel.go",
         "generator.go",
+        "kazel.go",
         "sourcerer.go",
     ],
     tags = ["automanaged"],
diff --git a/gazel/README.rst b/kazel/README.rst
similarity index 64%
rename from gazel/README.rst
rename to kazel/README.rst
index 5a2ee11a..2cc96aee 100644
--- a/gazel/README.rst
+++ b/kazel/README.rst
@@ -1,11 +1,11 @@
-gazel - a BUILD file generator for go and bazel
+kazel - a BUILD file generator for go and bazel
 ===============================================
 
 Requirements:
 #############
 
 * Your project must be somewhat compatible with go tool because
-  gazel uses go tool to parse your import tree.
+  kazel uses go tool to parse your import tree.
 * You must have a **GOPATH** and **GOROOT** setup and your project must
   be in the correct location in your **GOPATH**.
 * Your ``./vendor`` directory may not contain ``BUILD`` files.
@@ -13,55 +13,55 @@ Requirements:
 Usage:
 ######
 
-1. Get gazel by running ``go get k8s.io/repo-infra/gazel``.
+1. Get kazel by running ``go get k8s.io/repo-infra/kazel``.
 
-2. Create a ``.gazelcfg.json`` in the root of the repository. For the
-   gazel repository, the ``.gazelcfg.json`` would look like:
+2. Create a ``.kazelcfg.json`` in the root of the repository. For the
+   kazel repository, the ``.kazelcfg.json`` would look like:
 
   .. code-block:: json
 
    {
      "GoPrefix": "k8s.io/repo-infra",
      "SrcDirs": [
-       "./gazel"
+       "./kazel"
      ],
      "SkippedPaths": [
        ".*foobar(baz)?.*$"
      ]
    }
 
-3. Run gazel:
+3. Run kazel:
 
   .. code-block:: bash
 
-    $ gazel -root=$GOPATH/src/k8s.io/repo-infra
+    $ kazel -root=$GOPATH/src/k8s.io/repo-infra
 
 Defaults:
 #########
 
-* **SrcDirs** in ``.gazelcfg.json`` defaults to ``["./"]``
+* **SrcDirs** in ``.kazelcfg.json`` defaults to ``["./"]``
 * ``-root`` option defaults to the current working directory
 
 Automanagement:
 ###############
 
-gazel reconciles rules that have the "**automanaged**" tag. If
-you no longer want gazel to manage a rule, you can remove the
-**automanaged** tag and gazel will no longer manage that rule.
+kazel reconciles rules that have the "**automanaged**" tag. If
+you no longer want kazel to manage a rule, you can remove the
+**automanaged** tag and kazel will no longer manage that rule.
 
-gazel only manages srcs, deps, and library attributes of a
+kazel only manages srcs, deps, and library attributes of a
 rule after initial creation so you can add and managed other
-attributes like data and copts and gazel will respect your
+attributes like data and copts and kazel will respect your
 changes.
 
-gazel automatically formats all ``BUILD`` files in your repository
+kazel automatically formats all ``BUILD`` files in your repository
 except for those matching **SkippedPaths**.
 
 Adding "sources" rules:
 #######################
 
-If you set "**AddSourcesRules**": ``true`` in your ``.gazelcfg.json``,
-gazel will create "**package-srcs**" and "**all-srcs**" rules in every
+If you set "**AddSourcesRules**": ``true`` in your ``.kazelcfg.json``,
+kazel will create "**package-srcs**" and "**all-srcs**" rules in every
 package.
 
 The "**package-srcs**" rule is a glob matching all files in the
@@ -85,6 +85,6 @@ automanaged.
 Validating BUILD files in CI:
 #############################
 
-If you run gazel with ``--validate``, it will not update any ``BUILD`` files, but it
+If you run kazel with ``--validate``, it will not update any ``BUILD`` files, but it
 will exit nonzero if any ``BUILD`` files are out-of-date. You can add ``--print-diff``
 to print out the changes needed.
diff --git a/gazel/config.go b/kazel/config.go
similarity index 100%
rename from gazel/config.go
rename to kazel/config.go
diff --git a/gazel/diff.go b/kazel/diff.go
similarity index 100%
rename from gazel/diff.go
rename to kazel/diff.go
diff --git a/gazel/generator.go b/kazel/generator.go
similarity index 100%
rename from gazel/generator.go
rename to kazel/generator.go
diff --git a/gazel/gazel.go b/kazel/kazel.go
similarity index 99%
rename from gazel/gazel.go
rename to kazel/kazel.go
index 848582c6..4f3252c5 100644
--- a/gazel/gazel.go
+++ b/kazel/kazel.go
@@ -30,7 +30,7 @@ var (
 	dryRun    = flag.Bool("dry-run", false, "run in dry mode")
 	printDiff = flag.Bool("print-diff", false, "print diff to stdout")
 	validate  = flag.Bool("validate", false, "run in dry mode and exit nonzero if any BUILD files need to be updated")
-	cfgPath   = flag.String("cfg-path", ".gazelcfg.json", "path to gazel config (relative paths interpreted relative to -repo.")
+	cfgPath   = flag.String("cfg-path", ".kazelcfg.json", "path to kazel config (relative paths interpreted relative to -repo.")
 )
 
 func main() {
diff --git a/gazel/sourcerer.go b/kazel/sourcerer.go
similarity index 97%
rename from gazel/sourcerer.go
rename to kazel/sourcerer.go
index d8e33c06..3140cf1c 100644
--- a/gazel/sourcerer.go
+++ b/kazel/sourcerer.go
@@ -16,7 +16,7 @@ const (
 // walkSource walks the source tree recursively from pkgPath, adding
 // any BUILD files to v.newRules to be formatted.
 //
-// If AddSourcesRules is enabled in the Gazel config, then we additionally add
+// If AddSourcesRules is enabled in the kazel config, then we additionally add
 // package-sources and recursive all-srcs filegroups rules to every BUILD file.
 //
 // Returns the list of children all-srcs targets that should be added to the