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Apr 20, 2015

/green

Note: This project is in early development, and the copy is stream-of-conciousness, for now.

As consumers become more critical about the purchasing decisions they make and the companies support, there is a growing interest to better understand a business' commitment to the environment before doing business with them. Unfortunately that information is extremely difficult to come across. Businesses either do not have a concise way of sharing this information or don't share it at all.

/green aims to be a canonical source to understand a business' commitment to the environment

To facilitate this, /green proposes companies reserve the /green URL location to be the place to share this information

http://yourbusiness.com/green

This way, consumers know exactly where to look to find out about a companies commitment to conservation and sustainability.

Acknowledgements

/green is heavily influence by the /purpose initiative by the folks at Fictive Kin.

TODO

  • why we think it's important to share this
  • dos and donts
  • how to join in
  • other resources

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[work in progress] a canonical source to understand a business' commitment to the environment

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