criteria.json

{
  "title": "Content sustainability guidelines",
  "updated_at": "2025-04-28",
  "owner": "Cyclop Éditorial / Publishroom",
  "licence": "Licence CC BY-NC-ND 4.0",
  "description": "This list of good practices is extracted from the practical guide originally published by Ferréole Lespinasse / Cyclop Éditorial at Publishroom under the title “Sobriété éditoriale, le guide pour écoconcevoir vos contenus“ in Mai 2025.",
  "creators": [{
    "name": "Ferréole Lespinasse"
  }],
  "version": [{
    "id": "1",
    "authors": [{
      "name": "Ferréole Lespinasse",
      "organisation": "Cyclop Éditorial"
    }],
    "reviewers": [{
      "bestpractices": [{
        "name": "Marie Bastide"
      },{
        "name": "Virginie Eidel"
      },{
        "name": "Muriel Gani"
      },{
        "name": "Bérangère Leyritz"
      },{
        "name": "Sébastien Rufer"
      }],
      "book": [{
        "name": "Aurélie Baton",
        "organisation": "Designers éthiques"
      },{
        "name": "Isabelle Canivet",
        "organisation": "Yellow Dolphins"
      },{
        "name": "Christophe Clouzeau",
        "organisation": "expert RGESN"
      },{
        "name": "Bela Loto",
        "organisation": "point de M.I.R."
      },{
        "name": "Thomas Mesplede",
        "organisation": "AGIT"
      },{
        "name": "Sophie Provost",
        "organisation": "INR"
      }]
    }]
  }],
  "criteres": [
    {
      "id": 10,
      "topic": "User journey",
      "step": "Content structuring",
      "category": "Information",
      "keyword": "Visit intention",
      "bestpractice": "The home page addresses the most common audience intentions.",
      "goals": "- \tSave users time by providing answers to their questions. \n- Facilitate the user's path through the site.\n- Initiate user paths that start right from the home page.",
      "rules": "The home page highlights and gives direct access to the most frequently visited information on the site.",
      "difficulty": 2,
      "mentality": 3,
      "priority": 5,
      "GreenITfr": 5101,
      "Id-v1": "9"
    },
    {
      "id": 11,
      "topic": "User journey",
      "step": "Content structuring",
      "category": "Navigation",
      "keyword": "Menu",
      "bestpractice": "Navigation menus are clear and easy to understand.",
      "goals": "- Provide easy access to content.\n- Guide the user by facilitating navigation through the sections.",
      "rules": "The site menu uses meaningful, concise and precise words.",
      "difficulty": 2,
      "mentality": 3,
      "priority": 5,
      "GreenITfr": 5102,
      "Id-v1": "10"
    },
    {
      "id": 12,
      "topic": "User journey",
      "step": "Content structuring",
      "category": "Navigation",
      "keyword": "Footer",
      "bestpractice": "The footer is useful to the user and complements the menu.",
      "goals": "- Support navigation.\n- Provide users with useful and necessary information, wherever they may be in the site.",
      "rules": "The footer does not repeat the menu, and includes the essentials: legal notice, accessibility statement (if required by law), environmental statement, and data privacy policy.",
      "difficulty": 2,
      "mentality": 1,
      "priority": 3,
      "GreenITfr": 5103,
      "Id-v1": "11"
    },
    {
      "id": 13,
      "topic": "User journey",
      "step": "Content structuring",
      "category": "Navigation",
      "keyword": "Breadcrumb trail",
      "bestpractice": "A breadcrumb guides the visitor through the site.",
      "goals": "- Facilitate navigation and inform users where they are.\n- Facilitate access to upper-level pages.\n- Indicate where the current page is located in the site architecture.\n- Optimize site referencing.",
      "rules": "A breadcrumb trail reflects the navigation menu.",
      "difficulty": 1,
      "mentality": 3,
      "priority": 4,
      "GreenITfr": 5104,
      "Id-v1": "12"
    },
    {
      "id": 14,
      "topic": "User journey",
      "step": "Content structuring",
      "category": "Navigation",
      "keyword": "Summary",
      "bestpractice": "Navigation pages introduce and summarize lower level pages.",
      "goals": "- Facilitate navigation between pages.\n- Provide an overall view of available content to help the user avoid unnecessary clicks.\n- Promote referencing.",
      "rules": "Pages with lower levels contain a table of contents allowing access to these sub-pages.",
      "difficulty": 2,
      "mentality": 1,
      "priority": 3,
      "GreenITfr": 5105,
      "Id-v1": "13"
    },
    {
      "id": 37,
      "topic": "User journey",
      "step": "Content optimization",
      "category": "Navigation",
      "keyword": "Link",
      "bestpractice": "Navigation link labels are self-explanatory.",
      "goals": "- Guide navigation. \n- Simplify the transition to action (call-to-action).\n- Reduce uncertainty.",
      "rules": "Navigation links of the same nature are written identically.",
      "difficulty": 2,
      "mentality": 3,
      "priority": 5,
      "GreenITfr": 5106,
      "Id-v1": "34"
    },
    {
      "id": 38,
      "topic": "User journey",
      "step": "Content optimization",
      "category": "HTML tag",
      "keyword": "SEO",
      "bestpractice": "Pages are optimized for SEO.",
      "goals": "- Make sure the page is properly indexed. \n- Enhance the page's findability to best meet search intent.",
      "rules": "All pages include Title and Meta description tags.",
      "difficulty": 2,
      "mentality": 2,
      "priority": 4,
      "GreenITfr": 5107,
      "Id-v1": "35"
    },
    {
      "id": 39,
      "topic": "User journey",
      "step": "Content optimization",
      "category": "HTML tag",
      "keyword": "Title",
      "bestpractice": "The Title tag indicates the purpose of the page.",
      "goals": "- Identify page content.\n- Respond to the search intention.\n- Attract clicks.",
      "rules": "The Title tag contains the page's main keyword.",
      "difficulty": 2,
      "mentality": 2,
      "priority": 4,
      "GreenITfr": 5108,
      "Id-v1": "36"
    },
    {
      "id": 40,
      "topic": "User journey",
      "step": "Content optimization",
      "category": "HTML tag",
      "keyword": "Meta description",
      "bestpractice": "The Meta description tag describes the content of the page.",
      "goals": "- Identify page content. \n- Respond to the search intention.\n- Attract clicks.",
      "rules": "The Meta description tag summarizes the content of the page and encourages the reader to consult it.",
      "difficulty": 2,
      "mentality": 2,
      "priority": 4,
      "GreenITfr": 5109,
      "Id-v1": "/"
    },
    {
      "id": 41,
      "topic": "User journey",
      "step": "Content optimization",
      "category": "Navigation",
      "keyword": "Linking",
      "bestpractice": "Links in the content are relevant.",
      "goals": "- Facilitate access to information for the reader.\n- Provide a comprehensive overview of a subject. \n- Prioritize access to information.",
      "rules": "The links in the text are relevant to the subject.",
      "difficulty": 3,
      "mentality": 2,
      "priority": 5,
      "GreenITfr": 5110,
      "Id-v1": "37"
    },
    {
      "id": 1,
      "topic": "Uniqueness of the organization",
      "step": "Characterization of the organisation \nand content",
      "category": "Message",
      "keyword": "Singularity",
      "bestpractice": "The organization is presented in a unique way.",
      "goals": "- Bring out what makes the organization unique, what sets it apart from other organizations.\n- Limit the possibility of making the organization sound like others.",
      "rules": "Content about the organization is not interchangeable with content from other organizations.",
      "difficulty": 1,
      "mentality": 3,
      "priority": 4,
      "GreenITfr": 5201,
      "Id-v1": "1"
    },
    {
      "id": 2,
      "topic": "Uniqueness of the organization",
      "step": "Characterization of the organisation \nand content",
      "category": "Information",
      "keyword": "Proof",
      "bestpractice": "Organizational commitments can be verified.",
      "goals": "- \tEnsure trust between the user and the organization.\n- Give concrete, tangible form to the organization's commitments, to meet the public's need for transparency.",
      "rules": "Promises, arguments and announcements are backed up by facts: figures, testimonials, social proof, indicators, etc.",
      "difficulty": 2,
      "mentality": 3,
      "priority": 5,
      "GreenITfr": 5202,
      "Id-v1": "2"
    },
    {
      "id": 3,
      "topic": "Uniqueness of the organization",
      "step": "Characterization of the organisation \nand content",
      "category": "Message",
      "keyword": "Consistency",
      "bestpractice": "Content and messaging are consistent throughout the organization.",
      "goals": "- Prove the organization's alignment between words and deeds.",
      "rules": "Content is consistent between channels: websites, newsletters, presentation pages on social networks, printed materials.",
      "difficulty": 2,
      "mentality": 3,
      "priority": 5,
      "GreenITfr": 5203,
      "Id-v1": "3"
    },
    {
      "id": 4,
      "topic": "Uniqueness of the organization",
      "step": "Characterization of the organisation \nand content",
      "category": "Message",
      "keyword": "Objectivity",
      "bestpractice": "The overall messaging of every piece of content is objective.",
      "goals": "- Avoid cognitive bias. \n- Embody ethical, objective and sincere communication. \n- Reinforce the legitimacy of the organization's statements (public positions).",
      "rules": "Does the information provided in the information piece enable you to construct a concrete, factual and objective representation of the subject?",
      "difficulty": 2,
      "mentality": 3,
      "priority": 5,
      "GreenITfr": 5204,
      "Id-v1": "4"
    },
    {
      "id": 6,
      "topic": "Uniqueness of the organization",
      "step": "Characterization of the organisation \nand content",
      "category": "Information",
      "keyword": "Achievements",
      "bestpractice": "The site showcases the organization's achievements.",
      "goals": "- Illustrate the organization's way of doing things.\n- Prove the effectiveness of the method.\n- Allow the public to project themselves.",
      "rules": "The site features the organization's achievements, either in a section or on dedicated pages.",
      "difficulty": 2,
      "mentality": 2,
      "priority": 4,
      "GreenITfr": 5205,
      "Id-v1": "6"
    },
    {
      "id": 8,
      "topic": "Uniqueness of the organization",
      "step": "Characterization of the organisation \nand content",
      "category": "Message",
      "keyword": "Distinctive",
      "bestpractice": "Content is not repetitive.",
      "goals": "- Avoid duplicate content.\n- Prioritize content updates over new page creation.",
      "rules": "Check the sitemap and use internal search to ensure that planned content doesn't already exist on the organization's site.",
      "difficulty": 2,
      "mentality": 3,
      "priority": 5,
      "GreenITfr": 5206,
      "Id-v1": "7"
    },
    {
      "id": 9,
      "topic": "Uniqueness of the organization",
      "step": "Characterization of the organisation \nand content",
      "category": "Media",
      "keyword": "Media",
      "bestpractice": "All media used in content adds value.",
      "goals": "- Support understanding of content.",
      "rules": "Media cannot be replaced by headers or alternative layouts.",
      "difficulty": 2,
      "mentality": 2,
      "priority": 4,
      "GreenITfr": 5207,
      "Id-v1": "8"
    },
    {
      "id": 5,
      "topic": "User-centered content",
      "step": "Characterization of the organisation \nand content",
      "category": "Message",
      "keyword": "Value proposition",
      "bestpractice": "The objectives of the communication piece are immediately understandable.",
      "goals": "- Make it obvious why the communication piece is valuable.",
      "rules": "As soon as they arrive on the support, users immediately understand what they can expect from it.",
      "difficulty": 2,
      "mentality": 3,
      "priority": 5,
      "GreenITfr": 5301,
      "Id-v1": "5"
    },
    {
      "id": 7,
      "topic": "User-centered content",
      "step": "Characterization of the organisation \nand content",
      "category": "Information",
      "keyword": "Usefulness",
      "bestpractice": "Content is useful for the user.",
      "goals": "- Avoid informational overload.\n- Remove content that doesn't serve the purpose of the page.\n- Avoid unnecessary cognitive load.\n- Encourage referencing by search engines on specific subjects.",
      "rules": "Content meets the user's information needs: who, what, why, where, when, how, how much?",
      "difficulty": 2,
      "mentality": 3,
      "priority": 5,
      "GreenITfr": 5302,
      "Id-v1": "15"
    },
    {
      "id": 15,
      "topic": "User-centered content",
      "step": "Content structuring",
      "category": "Information",
      "keyword": "Findability",
      "bestpractice": "The information is easy to find in the overall message.",
      "goals": "- Enable users to easily absorb content\n- Encourage the reader's intellectual path, helping the user move more easily from one stage to the next.\n- Make it easier for users to find information on the page, and to access content via multiple paths.",
      "rules": "Formatting is used to provide hierachy in the content.",
      "difficulty": 2,
      "mentality": 3,
      "priority": 5,
      "GreenITfr": 5303,
      "Id-v1": "14"
    },
    {
      "id": 16,
      "topic": "User-centered content",
      "step": "Content structuring",
      "category": "Information",
      "keyword": "Comprehensive",
      "bestpractice": "All content components on the web page are important to the overall message.",
      "goals": "- Deliver all the content users need right where they are.",
      "rules": "The page interface includes information needed to support the user's comprehension. At the very least, it includes the organization's identity and value proposition.",
      "difficulty": 1,
      "mentality": 3,
      "priority": 4,
      "GreenITfr": 5304,
      "Id-v1": "16"
    },
    {
      "id": 18,
      "topic": "User-centered content",
      "step": "Content editing",
      "category": "Information",
      "keyword": "Comprehension",
      "bestpractice": "The message is easy to understand.",
      "goals": "- Reduce the user's cognitive load.\n- Respect the user's time.\n- Avoid uncertainty.\n- Reflect the organization's values.",
      "rules": "The message enables users to find what they're looking for, understand what they find and use what they find to meet their needs.",
      "difficulty": 2,
      "mentality": 3,
      "priority": 5,
      "GreenITfr": 5305,
      "Id-v1": "17"
    },
    {
      "id": 19,
      "topic": "User-centered content",
      "step": "Content editing",
      "category": "Information",
      "keyword": "Usability",
      "bestpractice": "Information is easy to use.",
      "goals": "- Satisfy user needs.\n- Enable expected behavior.\n- Meet your organization's communication objectives.",
      "rules": "Information is designed to encourage next-best actions.",
      "difficulty": 2,
      "mentality": 3,
      "priority": 5,
      "GreenITfr": 5306,
      "Id-v1": "18"
    },
    {
      "id": 30,
      "topic": "User-centered content",
      "step": "Content editing",
      "category": "Text",
      "keyword": "UX writing",
      "bestpractice": "UX content is designed with care.",
      "goals": "- Make it clear what needs to be done, and reduce doubt.\n- Accompany the user's journey.\n- Promote web accessibility.",
      "rules": "UX content is short, informative and explicit.",
      "difficulty": 2,
      "mentality": 3,
      "priority": 5,
      "GreenITfr": 5306,
      "Id-v1": "28"
    },
    {
      "id": 20,
      "topic": "Quality of texts",
      "step": "Content editing",
      "category": "Text",
      "keyword": "Title",
      "bestpractice": "Titles and subtitles are clear.",
      "goals": "- \tGive users precise information about the content of the page or article.",
      "rules": "Reading the titles and subtitles is enough to get the gist of the message.",
      "difficulty": 2,
      "mentality": 3,
      "priority": 5,
      "GreenITfr": 5401,
      "Id-v1": "20"
    },
    {
      "id": 21,
      "topic": "Quality of texts",
      "step": "Content editing",
      "category": "Text",
      "keyword": "Chapô (intro heading)",
      "bestpractice": "The intro heading summarizes the content of the page.",
      "goals": "- Save users time by providing a page summary.\n- Tell users what the page content is about.",
      "rules": "An intro heading is included if the text is longer than 300 words.",
      "difficulty": 2,
      "mentality": 3,
      "priority": 5,
      "GreenITfr": 5402,
      "Id-v1": "21"
    },
    {
      "id": 22,
      "topic": "Quality of texts",
      "step": "Content editing",
      "category": "Text",
      "keyword": "Tagline",
      "bestpractice": "The tagline complements the title.",
      "goals": "- Inform readers and save them time.\n- Provide a hook that encourages them  to dive into the content.\n- On the web, avoid unnecessary clicks.",
      "rules": "A tagline follows the title.",
      "difficulty": 2,
      "mentality": 3,
      "priority": 5,
      "GreenITfr": 5403,
      "Id-v1": "/"
    },
    {
      "id": 23,
      "topic": "Quality of texts",
      "step": "Content editing",
      "category": "Text",
      "keyword": "Concise",
      "bestpractice": "Sentences are concise.",
      "goals": "- Be understood on first reading.\n- Help text memorization.\n- Encourage action. \t",
      "rules": "Longer sentences (20 words or more) are used in no more than 25% of the overall text. \nUse the Gunning Fog, Lexicool and Flesh index calculation tools to verify this rule.",
      "difficulty": 2,
      "mentality": 3,
      "priority": 5,
      "GreenITfr": 5405,
      "Id-v1": "22"
    },
    {
      "id": 24,
      "topic": "Quality of texts",
      "step": "Content editing",
      "category": "Text",
      "keyword": "Clarity",
      "bestpractice": "Sentence structure is clear.",
      "goals": "- Avoid ambiguity.\n- Facilitate comprehension from the very first reading.\n- Encourage user engagement.",
      "rules": "Did you understand the text on first reading?",
      "difficulty": 2,
      "mentality": 3,
      "priority": 5,
      "GreenITfr": 5406,
      "Id-v1": "23"
    },
    {
      "id": 25,
      "topic": "Quality of texts",
      "step": "Content editing",
      "category": "Text",
      "keyword": "Precision",
      "bestpractice": "Sentences are precise.",
      "goals": "- Be understood on first reading.\n- Avoid uncertainty.\n- Reduce the reader's cognitive load.",
      "rules": "Can you construct a mental representation with the sentences you've just read?",
      "difficulty": 2,
      "mentality": 3,
      "priority": 5,
      "GreenITfr": 5407,
      "Id-v1": "24"
    },
    {
      "id": 26,
      "topic": "Quality of texts",
      "step": "Content editing",
      "category": "Text",
      "keyword": "Concrete",
      "bestpractice": "Words are clear and unambiguous.",
      "goals": "- Lighten the cognitive load.\n- Avoid uncertainty.",
      "rules": "The words used are appropriate to the topic and purpose.",
      "difficulty": 2,
      "mentality": 3,
      "priority": 5,
      "GreenITfr": 5408,
      "Id-v1": "25"
    },
    {
      "id": 27,
      "topic": "Quality of texts",
      "step": "Content editing",
      "category": "Text",
      "keyword": "Rhythm",
      "bestpractice": "The text has rhythm.",
      "goals": "- Support the reader's concentration and interest.\n- Involve them and maintain their attention.",
      "rules": "Sentence structures vary, alternating between long, medium and short sentences; and nominal, affirmative, interrogative, or exclamatory sentences.",
      "difficulty": 2,
      "mentality": 2,
      "priority": 4,
      "GreenITfr": 5409,
      "Id-v1": "26"
    },
    {
      "id": 28,
      "topic": "Quality of texts",
      "step": "Content editing",
      "category": "Text",
      "keyword": "Inclusion",
      "bestpractice": "Language is inclusive.",
      "goals": "- \tEnsure communication doesn't exclude anyone.\n",
      "rules": "Use gender-neutral language is used wherever possible.",
      "difficulty": 2,
      "mentality": 1,
      "priority": 3,
      "GreenITfr": 5410,
      "Id-v1": "/"
    },
    {
      "id": 29,
      "topic": "Quality of texts",
      "step": "Content editing",
      "category": "Text",
      "keyword": "Spelling",
      "bestpractice": "Spelling, grammar and punctuation are correct.",
      "goals": "- \tReassure the reader about the legitimacy of the message and its sender.\n- Ensure readers are not distracted by issues of form.\n- Be exemplary.",
      "rules": "The writing process includes a revision/correction stage, either by a third party or by a verification tool.",
      "difficulty": 2,
      "mentality": 3,
      "priority": 5,
      "GreenITfr": 5411,
      "Id-v1": "27"
    },
    {
      "id": 17,
      "topic": "Readability of content",
      "step": "Content structuring",
      "category": "Structuring",
      "keyword": "Structure",
      "bestpractice": "Pages that are similar share the same structure.",
      "goals": "•\tFacilitate content absorption thanks to consistent presentation of information.\n•\tFacilitate information retrieval.\n•\tReduce cognitive load.",
      "rules": "Content types are presented in an identical fashion (all your case studies, product pages, skills pages, etc.).",
      "difficulty": 3,
      "mentality": 3,
      "priority": 6,
      "GreenITfr": 5501,
      "Id-v1": "19"
    },
    {
      "id": 31,
      "topic": "Readability of content",
      "step": "Content optimization",
      "category": "Information",
      "keyword": "Essential",
      "bestpractice": "Information is to the point.",
      "goals": "- \tAvoid information overload.\n- Remove unnecessary information that detracts from the substance of the message.",
      "rules": "Texts do not contain unnecessary elements.",
      "difficulty": 2,
      "mentality": 3,
      "priority": 5,
      "GreenITfr": 5502,
      "Id-v1": "29"
    },
    {
      "id": 32,
      "topic": "Readability of content",
      "step": "Content optimization",
      "category": "Reading comfort",
      "keyword": "Typography",
      "bestpractice": "Information is formatted in a way that makes it easy to understand.",
      "goals": "- Make reading more fluid.\n- Facilitate the reception of information - visual and textual.",
      "rules": "Content is written using a standard style guide.",
      "difficulty": 2,
      "mentality": 3,
      "priority": 5,
      "GreenITfr": 5503,
      "Id-v1": "30"
    },
    {
      "id": 33,
      "topic": "Readability of content",
      "step": "Content optimization",
      "category": "Reading comfort",
      "keyword": "Unit",
      "bestpractice": "Information is segmented into smaller chunks.",
      "goals": "- \tEncourage users to read all the content.\n- Make it easier to access information and click on hyperlinks.\n- Use white space to facilitate reading.\n- Support memorization.",
      "rules": "Each paragraph contains a singular idea.",
      "difficulty": 2,
      "mentality": 3,
      "priority": 5,
      "GreenITfr": 5504,
      "Id-v1": "31"
    },
    {
      "id": 34,
      "topic": "Readability of content",
      "step": "Content optimization",
      "category": "Reading comfort",
      "keyword": "Scan",
      "bestpractice": "Page layout promotes information scanning.\t",
      "goals": "- Chunk information so that readers can easily find what they're looking for.\n- Differentiate between primary and secondary information.\n- Facilitate the transition from browsing to page reading.\t",
      "rules": "The visual layout of the page is based on a style sheet.",
      "difficulty": 1,
      "mentality": 3,
      "priority": 4,
      "GreenITfr": 5505,
      "Id-v1": "32"
    },
    {
      "id": 35,
      "topic": "Readability of content",
      "step": "Content optimization",
      "category": "Reading comfort",
      "keyword": "Legibility",
      "bestpractice": "The font is easy to read.\t",
      "goals": "- Make reading easier.\n- Avoid eyestrain.\t",
      "rules": "Color contrasts are respected, using the Color Review tool https://color.review.",
      "difficulty": 1,
      "mentality": 3,
      "priority": 4,
      "GreenITfr": 5506,
      "Id-v1": "33"
    },
    {
      "id": 36,
      "topic": "Readability of content",
      "step": "Content optimization",
      "category": "Reading comfort",
      "keyword": "Accessibility",
      "bestpractice": "Content follows accessibility rules.",
      "goals": "- Make reading easier for people with disabilities.\n- Facilitate reading by screen readers.",
      "rules": "The essential rules of accessibility are respected in the texts: contrast of font colors, important information at the beginning, hierarchy of titles, limitation of emojis.",
      "difficulty": 1,
      "mentality": 3,
      "priority": 4,
      "GreenITfr": 5507,
      "Id-v1": "/"
    },
    {
      "id": 42,
      "topic": "Content management",
      "step": "Content governance",
      "category": "Content portfolio",
      "keyword": "Channels",
      "bestpractice": "The choice of communication channels is consistent with the organization's audiences and objectives.",
      "goals": "- Select channels used by target audiences.\n- Allocate just the energy and time needed to achieve results.\n- Support the organization's objectives.",
      "rules": "Channel selection is based on examined audience behaviors and expectations.",
      "difficulty": 2,
      "mentality": "3 (workload reduction)",
      "priority": 5,
      "GreenITfr": 5601,
      "Id-v1": "43"
    },
    {
      "id": 43,
      "topic": "Content management",
      "step": "Content governance",
      "category": "Content portfolio",
      "keyword": "Publication",
      "bestpractice": "Information is published with oversight.",
      "goals": "- Bring added value to audiences.\n- Limit the publishing of information that doesn't meet their needs.\n- Support communication objectives.",
      "rules": "Content is published according to clear guidelines and principles.",
      "difficulty": 2,
      "mentality": "3 (workload reduction)",
      "priority": 5,
      "GreenITfr": 5602,
      "Id-v1": "/"
    },
    {
      "id": 44,
      "topic": "Content management",
      "step": "Content governance",
      "category": "Content portfolio",
      "keyword": "Format",
      "bestpractice": "Content is presented in the most lightweight and relevant format for the topic at hand.",
      "goals": "- Determine the most efficient, easiest and lightest format.\n- Facilitate the user experience.\n- Limit the environmental footprint of communications.",
      "rules": "The choice of content format is based on usefulness and environmental impact.",
      "difficulty": 2,
      "mentality": 3,
      "priority": 5,
      "GreenITfr": 5603,
      "Id-v1": "/"
    },
    {
      "id": 45,
      "topic": "Content management",
      "step": "Content governance",
      "category": "Content distribution",
      "keyword": "Frequency",
      "bestpractice": "Publishing frequency is appropriate and does not overwhelm readers.",
      "goals": "- Maintain publication quality over time.\n- Keep readers' cognitive load to a minimum.\n- Preserve the teams responsible for content production.\n- On the print side, reduce the number of copies.",
      "rules": "Publishing frequency in each channel takes into account human and environmental impacts.",
      "difficulty": 2,
      "mentality": 3,
      "priority": 5,
      "GreenITfr": 5604,
      "Id-v1": "45"
    },
    {
      "id": 46,
      "topic": "Content management",
      "step": "Content governance",
      "category": "Lifecycle",
      "keyword": "Governance",
      "bestpractice": "Each content item has a defined lifecycle.",
      "goals": "- Review and update content over time to guarantee its reliability,\n- Optimize workloads by anticipating actions,\n- Enhance the value of  editorial assets and fight against digital graveyards.",
      "rules": "A content management dashboard exists and indicates date of creation, publication, update, deletion or archiving.",
      "difficulty": 2,
      "mentality": "3 (workload reduction)",
      "priority": 5,
      "GreenITfr": 5605,
      "Id-v1": "38"
    },
    {
      "id": 47,
      "topic": "Content management",
      "step": "Content governance",
      "category": "Lifecycle",
      "keyword": "Maintenance",
      "bestpractice": "Content is up-to-date.",
      "goals": "- Make online information reliable and establish a bond of trust with the user.\n- Maintain control over your content and databases. \n- Promote referencing.",
      "rules": "The date of content update is visible on each piece of content.",
      "difficulty": 2,
      "mentality": 3,
      "priority": 5,
      "GreenITfr": 5606,
      "Id-v1": "40"
    },
    {
      "id": 48,
      "topic": "Content management",
      "step": "Content governance",
      "category": "Lifecycle",
      "keyword": "Performance",
      "bestpractice": "Content effectiveness is regularly evaluated.",
      "goals": "- Track content performance.\n- Ensure that content is of interest to audiences.\n- Prioritize content for improvement, based on the number of visits.\n- Remove low-audience content.",
      "rules": "Indicators for monitoring content effectiveness are defined.",
      "difficulty": 2,
      "mentality": 3,
      "priority": 5,
      "GreenITfr": 5607,
      "Id-v1": "44"
    }
   ]
}