Skip to content
Permalink
Branch: master
Find file Copy path
Find file Copy path
Fetching contributors…
Cannot retrieve contributors at this time
53 lines (48 sloc) 1.44 KB
title layout
Word List
article

These words can be slippery. Here’s how we write them.

  • add-on (noun, adjective), add on (verb)
  • back end (noun), back-end (adjective)
  • beta
  • checkbox
  • coworker
  • double-click
  • drop-down (noun, adjective), drop down (verb)
  • e-commerce (the industry)
  • ePub
  • email (never hyphenate, never capitalize unless it begins a sentence)
    • To name
    • From name
    • Reply-to name
    • Subject line
    • Cc, Bcc
  • emoji (singular and plural)
  • front end (noun), front-end (adjective)
  • geolocation
  • hashtag
  • homepage
  • integrate
  • internet (never capitalize unless it begins a sentence)
  • login (noun, adjective), log in (verb)
  • Like (the social media activity)
  • OK
  • online (never capitalize unless it begins a sentence)
  • opt-in (noun, adjective)
, opt in (verb)
  • pop-up (noun, adjective), pop up (verb)
  • signup (noun, adjective), sign up (verb)
  • sync
  • tweet, retweet
  • username
  • URL
  • website
  • WiFi

Words to avoid

  • automagical (we used to say this a lot, and we’re embarrassed about it)
  • funnel, incentivize, leverage, disruption, thought leader, or other fluffy corporate terms
  • internets, interwebs, or any other variation of the word “internet”
  • ninja, rockstar, wizard, unicorn (unless referring to a literal ninja, rockstar, wizard, or unicorn)
  • young, old, elderly, or any other word describing a person's age
  • crushing it, killing it
  • crazy, insane, or similar words to describe people
You can’t perform that action at this time.