diff --git a/internal/commands/upcmd/root.go b/internal/commands/upcmd/root.go
index dbaa377..8494aa2 100644
--- a/internal/commands/upcmd/root.go
+++ b/internal/commands/upcmd/root.go
@@ -1,6 +1,7 @@
 package upcmd
 
 import (
+	"errors"
 	"fmt"
 	"os"
 	"strings"
@@ -20,10 +21,13 @@ import (
 	"github.com/ttacon/chalk"
 )
 
+var latestFlag bool
+var skipFlag bool
+
 // GetUpCommand returns the top level up command
 func GetUpCommand() *cobra.Command {
-	return &cobra.Command{
-		Use:     "up",
+	upCommand := &cobra.Command{
+		Use:     "up [profile]",
 		Aliases: []string{"run"},
 		Short:   "Runs active environment with profile or service selection",
 		Long:    "Runs active environment with profile or service selection",
@@ -32,6 +36,11 @@ func GetUpCommand() *cobra.Command {
 		PreRun:  hooks.RequiresActiveEnv,
 		Run:     runUpCommand,
 	}
+
+	upCommand.Flags().BoolVarP(&latestFlag, "latest", "l", false, "use latest service selection")
+	upCommand.Flags().BoolVarP(&skipFlag, "select", "s", false, "select services")
+
+	return upCommand
 }
 
 func runUpCommand(cmd *cobra.Command, args []string) {
@@ -39,41 +48,7 @@ func runUpCommand(cmd *cobra.Command, args []string) {
 	activeEnv := config.GetActiveEnv()
 	envHomeDir := activeEnv.GetHomeDir()
 
-	pull := activeEnv.GetPullSetting()
-
-	var doPull bool
-	switch pull {
-	case "auto":
-		doPull = true
-	case "optional":
-		doPull = survey.Confirm("Pull changes from git", true)
-	case "manual":
-		timePassed, err := activeEnv.LastUpdate()
-
-		if err != nil {
-			doPull = survey.Confirm(fmt.Sprintf("Environment %s not yet updated (%s). Pull now", chalk.Cyan.Color(activeEnv.GetName()), chalk.Cyan.Color("dockma env pull")), true)
-		} else if timePassed.Hours() > 24*7 {
-			doPull = survey.Confirm(fmt.Sprintf("Some time has passed since last %s. Pull now", chalk.Cyan.Color("git pull")), true)
-		}
-	case "off":
-		doPull = false
-	default:
-		doPull = false
-	}
-
-	hideCmdOutput := config.GetHideSubcommandOutputSetting()
-
-	if doPull {
-		output, err := envcmd.Pull(envHomeDir, hideCmdOutput, false)
-		if err != nil && hideCmdOutput {
-			fmt.Print(string(output))
-			utils.Warn(fmt.Sprintf("Could not execute command %s.", chalk.Underline.TextStyle("git pull")))
-
-			fmt.Println() // Add empty line for better readability
-		} else {
-			utils.Success(fmt.Sprintf("Pulled environment: %s", activeEnv.GetName()))
-		}
-	}
+	pull(activeEnv)
 
 	services, err := dockercompose.GetServices(envHomeDir)
 	utils.ErrorAndExit(err)
@@ -84,11 +59,16 @@ func runUpCommand(cmd *cobra.Command, args []string) {
 
 	profileNames := activeEnv.GetProfileNames()
 
+	// default
+	profileName := "$latest"
 	var preselected []string
 
-	// default
-	profileName := "latest"
-	if len(args) > 0 {
+	if latestFlag {
+		profile, err := activeEnv.GetLatest()
+		utils.ErrorAndExit(err)
+
+		preselected = profile.Selected
+	} else if len(args) > 0 {
 		profileName = args[0]
 
 		profile, err := activeEnv.GetProfile(profileName)
@@ -96,42 +76,50 @@ func runUpCommand(cmd *cobra.Command, args []string) {
 
 		preselected = profile.Selected
 	} else if len(profileNames) > 0 {
-		profileNames = append(profileNames, "latest")
+		profileNames = append(profileNames, "$custom")
+		profileNames = append(profileNames, "$latest")
 
 		profileName = survey.Select(fmt.Sprintf("Select profile to run"), profileNames)
 
-		if profileName != "latest" {
-			profile, err := activeEnv.GetProfile(profileName)
+		if profileName == "$custom" {
+			preselected = services.All
+		} else if profileName == "$latest" {
+			profile, err := activeEnv.GetLatest()
 			utils.ErrorAndExit(err)
 
 			preselected = profile.Selected
 		} else {
-			profile, err := activeEnv.GetLatest()
+			profile, err := activeEnv.GetProfile(profileName)
 			utils.ErrorAndExit(err)
 
 			preselected = profile.Selected
 		}
 	}
 
-	if len(preselected) == 0 {
-		preselected = services.All
-	}
+	// if len(preselected) == 0 {
+	// 	preselected = services.All
+	// }
 
-	selectedServices := survey.MultiSelect("Select services to start", services.All, preselected)
+	var selectedServices []string
+	if skipFlag {
+		selectedServices = preselected
+	} else {
+		selectedServices = survey.MultiSelect("Select services to start", services.All, preselected)
+	}
 
-	if profileName == "latest" {
+	if profileName == "$custom" || (profileName == "$latest" && !skipFlag) {
 		saveProfile := survey.Confirm("Save as profile", false)
 
 		if saveProfile {
 			profileName = survey.InputName("Enter profile name", "")
 
 			viper.Set(fmt.Sprintf("envs.%s.profiles.%s", activeEnv.GetName(), profileName), selectedServices)
-
 			config.Save(fmt.Sprintf("Saved profile: %s", chalk.Cyan.Color(profileName)), fmt.Errorf("Failed to save profile: %s", profileName))
 		}
 	}
 
 	viper.Set(fmt.Sprintf("envs.%s.latest", activeEnv.GetName()), selectedServices)
+	config.Save("", errors.New("Failed to save latest selection"))
 
 	err = envvars.SetEnvVars("", services.All, selectedServices)
 	utils.ErrorAndExit(err)
@@ -139,6 +127,8 @@ func runUpCommand(cmd *cobra.Command, args []string) {
 	err = os.Chdir(envHomeDir)
 	utils.ErrorAndExit(err)
 
+	hideCmdOutput := config.GetHideSubcommandOutputSetting()
+
 	var timebridger externalcommand.Timebridger
 	if hideCmdOutput {
 		timebridger = spinnertimebridger.Default(fmt.Sprintf("Running %s", chalk.Cyan.Color("docker-compose up")))
@@ -157,3 +147,42 @@ func runUpCommand(cmd *cobra.Command, args []string) {
 
 	utils.Success("Executed command: docker-compose up")
 }
+
+func pull(activeEnv config.Env) {
+	envHomeDir := activeEnv.GetHomeDir()
+	pull := activeEnv.GetPullSetting()
+
+	var doPull bool
+	switch pull {
+	case "auto":
+		doPull = true
+	case "optional":
+		doPull = survey.Confirm("Pull changes from git", true)
+	case "manual":
+		timePassed, err := activeEnv.LastUpdate()
+
+		if err != nil {
+			doPull = survey.Confirm(fmt.Sprintf("Environment %s not yet updated (%s). Pull now", chalk.Cyan.Color(activeEnv.GetName()), chalk.Cyan.Color("dockma env pull")), true)
+		} else if timePassed.Hours() > 24*7 {
+			doPull = survey.Confirm(fmt.Sprintf("Some time has passed since last %s. Pull now", chalk.Cyan.Color("git pull")), true)
+		}
+	case "off":
+		doPull = false
+	default:
+		doPull = false
+	}
+
+	hideCmdOutput := config.GetHideSubcommandOutputSetting()
+
+	if doPull {
+		output, err := envcmd.Pull(envHomeDir, hideCmdOutput, false)
+		if err != nil && hideCmdOutput {
+			fmt.Print(string(output))
+			utils.Warn(fmt.Sprintf("Could not execute command %s.", chalk.Underline.TextStyle("git pull")))
+
+			fmt.Println() // Add empty line for better readability
+		} else {
+			utils.Success(fmt.Sprintf("Pulled environment: %s", activeEnv.GetName()))
+		}
+	}
+}